Feras Alhlou explains why the work you're avoiding is often what moves your business forward. He points to networking events and persistent follow-ups as the unglamorous tasks that actually close B2B deals.
The best thing to do when you're starting out is do the hard work, whatever is difficult. If it's difficult for you to go out to a networking event, schedule a networking event this week and go out. You have to do the difficult things. If it's difficult for you to follow up on sales, on leads, it takes anywhere from 5 to 7 to 8 to 10 follow-ups to close a business-to-business deal. So if it's difficult for you to do something that is strategic, you have to overcome that difficult thing. You have to do it.
