This business mistake stung

13 Sept 2024 · 1 min

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In this interview excerpt, the host asks Feras about the most painful early‑stage mistake he made when launching his business. Feras explains that after successfully selling to small businesses, he aimed to scale quickly by targeting Fortune‑500 accounts. To accelerate this growth, he hired a seasoned salesperson, but over three months the hire generated zero leads. While it’s easy to blame the salesperson for underperformance, Feras reflects that he lacked the knowledge and criteria needed to recruit and manage an experienced sales professional, highlighting a key hiring misstep that hampered his company’s early expansion.

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Hey, Feras, when you first started your business, which mistake stung the worst? One of the most painful mistakes I made early on, we had just figured out how to sell to small businesses and I was ambitious and I wanted to grow the business quickly. So I figured we would hire a seasoned salesperson who would help us break into larger accounts, Fortune 500. And I went out and we hired someone who for 3 months got us zero leads, nothing, not one lead. And it's easy for me to blame this person and say, hey, he didn't perform. But also, I don't think I knew what it took to hire a seasoned salesperson.