Feras Alhlou explains why most people never start their business: they overplan, chase perfection, and skip talking to potential customers. He draws on personal experience to show how validation beats planning.
Most people don't fail at business and life in general due to a lack of skill. They fail because they stay in their heads for far too long. They plan forever, and I speak from experience early on in my entrepreneurial journey. They plan forever. They want to perfect the offer. They talk to their mentors. They watch YouTube videos. They read books. But they never actually talk to a potential customer.
