Most consulting startups fail because founders get attached to their idea before validating it. The speaker warns against building a website, hiring designers, and announcing on LinkedIn before confirming anyone actually wants what you're selling.
Before you even test an idea, there's one mindset shift that can make or break your chances of success. What if the biggest risk isn't picking the wrong idea, but getting too attached to it? You get excited about starting a podcast consulting firm. You start planning your website, you hire a logo designer, Maybe even announce it on LinkedIn, but you haven't validated if anyone is actually asking for this service.
