A sales coach explains why deals die: time. Even enthusiastic prospects go cold between interest and purchase. They get busy, lose nerve, face competition, shift priorities, or life happens. Move them to action fast or lose them.
Time kills all deals. I want you to internalize this. Time kills all deals. Just because you had a great conversation, just because the lead seems engaged does not mean they will sign and pay. Deals die in the gap between enthusiasm and action. Clients get busy, they get cold feet, another vendor swoops in with a discount, their boss changes priorities, life happens,
