To Better Understand Clients, Do Primary Research

20 Jun 2023 · 1 min

Watch on YouTube

1:00

In this instructional video, the speaker emphasizes the importance of primary research for gaining a clear understanding of prospects' wants and desires. He outlines a step‑by‑step approach: start by leveraging personal networks to secure introductions to target‑audience members and conduct direct interviews; supplement those conversations with short surveys distributed to the same network; perform competitor research by reviewing competitor websites, customer reviews, and analyzing online communities such as Reddit and LinkedIn to see what audiences love or dislike. He also notes that each client engagement further refines audience insight, positioning the service provider to expand into new demographic and psychographic segments in the future.

Chapters

For real clarity on your prospects' wants and desires, conduct primary research. I mean actually going out and talking to them to directly observe and learn about any aspects of their lives or outlooks that could help inform your service offering. To get started with primary research, reach out to your network. Ask for introductions to those people who fit that target audience. In addition to speaking to potential members of your target audience directly, how else can you conduct audience research? In surveys. In surveys, you can pose similar short questions and send them to people in your network with permission. And be sure to conduct competitor research. Visit competitor websites and read the reviews. Study how they're addressing their target audience. Also, visit online communities such as those on Reddit or in LinkedIn and see what people love and hate about the competition. Each client you take on gives you a better understanding of your audience and will put you in a better position to later expand your offering to additional demographic and psychographic groups.