A business case for building client relationships on trust instead of dependency. Share knowledge, empower clients, and you get repeat business, referrals, testimonials, and case studies. Long-term relationships beat locked-in ones.
Build these relationships based on trust rather than dependency. It might be counterintuitive to some of us, especially those of us who are not into sharing, but in return, when you share with clients, when you empower clients, you generate more repeat business, you get more referrals, you get more testimonials, you get more case studies, and most importantly, you establish and you grow a long-term relationship with these clients, which will lead to long-term opportunities.
