Urgency with Clients
23 Jan 2024 · 0 min

0:22
Fitness prospects contact trainers in January with real motivation, but they'll move to someone else if you don't respond within days. Speed matters more than perfection when the client is ready to buy.

Fitness prospects contact trainers in January with real motivation, but they'll move to someone else if you don't respond within days. Speed matters more than perfection when the client is ready to buy.
A lot of people want to get fit, so they have it on their goals to reach out to a personal trainer. They reach out to you. If you don't get back to them in a few days, in a week or 2, guess what? Kiss that deal goodbye. They hired the trainer because it is on their list of goals to get fit at the beginning of the year. So timing is important. You don't move quickly, they move on and hire someone else.