Use Your Network & Word-of-Mouth to Get Leads

17 Feb 2023 · 1 min

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In this short talk, the speaker shares hard‑earned lessons about sales and lead generation for early‑stage entrepreneurs, especially those in services or consulting. He explains that cash flow is the business’s lifeblood and that acquiring leads is essential. The primary source of leads in the early phase, he argues, is word‑of‑mouth within one’s personal network—a resource most founders under‑utilize. By openly sharing expertise, projects, and passion with close contacts, founders can tap this powerful channel and generate meaningful sales opportunities.

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I had to learn sales from the ground up. I've never asked anyone for money, I think, except my dad. Cash is the lifeblood of the business and you got to get leads. Now, where is this best source of leads in this early phase of your venture? Word of mouth within your network is very powerful. And most entrepreneurs, I think most entrepreneurs, they underutilize, they underestimate this power and they don't use this tool. At the end of the day, you started your business because you have a passion about something. You want to help others, especially in a services business and a consulting business, and, and you've become good at it, or you're about to become very good at it, don't be shy about sharing what you know, sharing what you're up to with those who are close to you in your network. It will pay off significantly.