We do business with 3 people
11 Mar 2025 · 0 min
0:26
Most business happens with people you already know, like, and trust. Cold outreach fails because it skips that foundation. Feras Alhlou explains why familiarity drives deals.
Most business happens with people you already know, like, and trust. Cold outreach fails because it skips that foundation. Feras Alhlou explains why familiarity drives deals.
And most of us people, we do business with those we know, those we know, those we like, and those we trust. That's why cold outreach, it works, but the percentages are lower. So when people know you and you're not a stranger to them, there's some trust there that you are counting on, that you're building on, and there's a bond in a way that you are leveraging.
