What Big Firms Know About AI That You Don’t

13 Apr 2026 · 1 min

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In this brief monologue, the speaker highlights that all major consulting firms are actively increasing their investments in artificial intelligence rather than scaling back. Deloitte is cited as a prime example, having pledged $3 billion toward generative AI development. The speaker points out that these firms have the most to lose because their core business—expertise‑driven advisory—is precisely the function many fear AI will replace. Despite this risk, the firms are accelerating AI adoption, signaling a strategic shift to embed AI into their service models.

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Every major consulting firm is investing in AI. They're not cutting investments or waiting this out. Instead, they're doing the opposite. Deloitte alone has committed $3 billion to generative AI development. These firms have the most to lose. Their entire model is built on expertise and advisory, exactly the areas people think AI is replacing. And yet instead of pulling back, they're accelerating adoption.