External forces like tariffs, regulations, and market shifts can wreck your business plan. The speaker advises building a strong foundation with clear metrics, focusing on revenue and profitability, and keeping a financial cushion to survive the unpredictable ones.
What external forces can affect your business plan? Market shifts or tariffs. It could be also something in the regulations around you in your industry. It could be sometimes societal, could be government-related. Sometimes there's small inconveniences, sometimes major shifts that could hit our business. Sometimes you cannot predict these things. So focus on establishing a solid business with Solid metrics. This is again hard to do initially if you're just about to start, but think part of your planning is to have revenue profitability, some cushion.
