What is branding?
21 Feb 2025 · 0 min
0:27
A brand is the collection of beliefs, feelings, and expectations people hold about your business. Think of it like a handshake in a high-stakes meeting: that first impression that builds trust instantly.
A brand is the collection of beliefs, feelings, and expectations people hold about your business. Think of it like a handshake in a high-stakes meeting: that first impression that builds trust instantly.
What is branding, especially for a small business, right? So if you go to— let me start with the Harvard Business School. The brand is a collection of beliefs, feelings, expectations that, that people have about you and your business. This is what HBS said. The way I like to describe it, branding is like a handshake at a high-stakes business meeting.
