Martech is the software that runs your marketing. Feras Alhlou breaks down a simple funnel: a four-page website plus a blog, an email capture form, and automated nurture sequences to turn visitors into customers.
What technology do you really need to effectively run and manage your marketing? If you haven't heard the word martech, get used to it as you build your consulting business. Martech is short for marketing technology, and it's the software that businesses use to run and optimize their marketing efforts. When you're starting your business, the software solutions I recommend include a simple funnel, which consists of a website with 4 pages: Home, About, Services, and Contact, along with a blog. Second, you should also have an email marketing system, a system that allows you to install an email form on your website. This form captures the user information and stores the collected data automatically. Third, these email marketing services allow you to create pre-made emails to go out to new subscribers, a nurture sequence that entices them to take the next step to become a customer. This capability allows you to schedule regular, insightful, and valuable email information like a newsletter.
