When Should You Pivot Your Business?

6 May 2026 · 1 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "When Should You Pivot Your Business?" (created 2026-05-06). The excerpt is a single-speaker advice segment on entrepreneurship and product strategy, explaining how to decide whether to double down, pivot, or quit: monitor competition and market signals, talk with clients and frontline employees, cultivate a culture of side experiments, and expect that 1–2 out of ~10 experiments may gain traction to inform a pivot or refocus.

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How do you know when to pivot? This is really hard, really, really hard. In business, you double down, you pivot, or you quit, right? Look for signals from competition, from the market. Obviously, you're reading about your industry. Talking to people in your industry, to clients, is really important. Make sure you're listening to the frontline people, your own people, and listening to clients. Those are good indicators. And then also, I think dabbling with a few things on the side. I have team members who are looking into other things. Maybe markets or services or products to develop. Make it part of the culture to look into new things. And then out of maybe 10 things, 1 or 2 are likely to have traction. So that will help you kind of be ready to pivot or maybe leverage or focus on this one thing that you have been dabbling with.