When to Hire for Sales?

9 Dec 2023 · 1 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "When to Hire for Sales?" (uploaded December 9, 2023). The excerpt is a short monologue by a single speaker (a founder/host) discussing the common founder dilemma of whether to hire a salesperson or continue doing sales themselves. The speaker outlines that they will present three guidelines to help founders decide, contextualized by the challenges of juggling running the business, sales, marketing, and delivery.

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There comes a time when every founder faces the ultimate existential decision. Should I hire someone to help with sales or should I suck it up and continue to do the sales work myself? This conundrum usually arises when a founder has tried to simultaneously run the business, sell, market, and deliver projects. It not only becomes exhausting, it also gets difficult to keep the leads engaged enough to close a deal. So in this video, I'll cover 3 guidelines to help you make a decision whether you want to hire a salesperson or not.