Feras Alhlou and Eric launched Startup with Feras after building businesses that hit seven figures in seven years and sold one for eight figures to Dentsu. They spent six months defining their target market and found a gap: plenty of advice on scaling existing businesses, almost nothing on starting a consulting firm from scratch.
My co-founder and I, Eric and I, started this latest venture, Startup with Feras. We know we have the chops, we have the social proof. We built several businesses, a couple to 7 figures and 1 to 8 figures that we sold to a global media giant called Dentsu. We've grown businesses from the ground up, not overnight. Took me 7 years to get to 7 figures, another 4 or 5 to get to 8 figures. But I think we didn't know, like, who do we serve? It took, took us probably 6 months to identify, as we call the ICP, the ideal client profile, after some thinking and talking to others and also market research, what's out there. We saw, at least in our assessment, there was just a lot of content and a lot of services on helping people grow, but there wasn't as much on getting people started. So from that point on, from that realization, we decided to focus on helping those who want to start a consulting business.
