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In this brief interview segment, the speaker addresses Feras and highlights three primary reasons why new businesses often fail. First, founders tend to keep accounting functions in‑house far longer than necessary, delaying the outsourcing of back‑office tasks that would free them to focus on growth and client delivery. Second, many startups neglect quantitative measurement, failing to track key metrics such as sales cycle length, profit margins, and the profitability of individual clients. Third, they do not identify which of their customers are the most profitable and why, missing opportunities to prioritize and scale the most valuable relationships. The overall message is a call for founders to delegate non‑core functions and adopt data‑driven decision‑making early in the venture.

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