Founders who are smart and hardworking often hate sales because they remember being pushed around by salespeople. A mock car-buying conversation shows how aggressive tactics backfire, leaving buyers regretful and defensive.
I often meet founders who are very smart and they work hard, but hate sales. And as a result, they fail at it miserably. This might be because of negative experiences most of us have had as buyers. Think about it. Have you regretted a purchase when a salesperson pushed you to buy something? Do you want to buy this car? What? Yeah or nay? Well, I don't know. We have to think about it. What's there to think about? I mean, you told me you liked it. You asked me 10,000 questions.
