Feras Alhlou explains why good sales doesn't feel sleazy. Sales is about solving problems and helping clients, not aggressive tactics or deception. Reframe how you think about selling to your customers.
Sales is not a dirty word. I think when we subconsciously, from our experiences with bad aggressive salespeople, we think of sales as such. But as a service provider, if you're providing services and consulting, or if you have a product, if you think of yourself as someone who is solving a problem, someone who's helping relieve a client, a potential client from their pain points, then sales isn't pushing and isn't sleazy and isn't aggressive and isn't lying.
