Feras Alhlou's business partner told him that saying yes to every client was killing the business. Early on you take everything, but sustainable growth means being selective about which work is profitable, strategic, or actually good to do.
When I started my first business, I had zero experience in sales, so I never said no to any lead. Every deal felt like a win. My business partner, who was in charge of implementation and delivery, was miserable. Every new client with unrealistic expectations and demands meant more chaos for my business partner. He took me aside, we had this heart-to-heart, and he said, Feras, your yeses to every client was slowly breaking the business. That conversation transformed me. In the early days, it's fine to say yes to everything that comes your way, only for a short while. At some point, real growth comes from saying no. Only take on profitable work, strategic work, or work your team actually finds joy in delivering.
