Feras Alhlou explains why job interview prep matters. Most candidates don't research the company beforehand. Prepare relevant stories about yourself and be authentic, even when the interviewer seems more experienced or intimidating.
50% of the candidates I spoke with last week, they did not bother to do the bare minimum of knowing a little bit about what we do as a business. How do you expect to impress me if you did not do the bare minimum of knowing a little bit about my business, about what I do, about the audience that we target? So do some homework. And during the interview, yes, it could be intimidating. People who are maybe older than you, people who have a lot more experience, it could be a business owner. And that's okay. Find opportunities to tell stories about what you've done that will make you stand out. So do your homework and stand out and be yourself.
