Feras Alhlou explains why most businesses fail: they don't validate demand for their ideas before launching. The video covers pricing, service packaging, and messaging, with advice for entrepreneurs and consultants on finding market fit.
The number one reason why businesses fail is that there's lack of demand. People don't validate their idea and they go out there and they build a product, or in your case, if you're a consultant and want to build a business, a services business, it's just people are not willing to buy from you. Maybe they're not willing to buy at a certain price point, or maybe the way you package the service or the way you're communicating about the service. So a lot of reasons why people won't buy from you. If the market is not there for you, it's not going to work.
