Feras Alhlou argues that most founders start without sales or marketing experience, and that curiosity and action matter more than expertise. He shares how he learned sales from scratch and pushes you to stop waiting for the right credentials.
A beginner's mindset is your best friend. That means curiosity over ego, agility over defensiveness, and progress over perfection. You don't expect easy, immediate wins. Business is the same. You're going to face brand new challenges almost daily. None of this comes naturally at first. As a matter of fact, 70% of founders start without any sales or marketing experience, but all of it can be learned. I started with zero experience in sales and then I figured it out. The key is to step on the mat anyway.
