A proposal should focus on the client's goals and challenges, not your résumé. Draft it, then wait at least an hour or overnight before reviewing it carefully. Even if the client trusts you, someone else might read it, so polish matters.
The proposal should speak to your client's goals, their challenges, and their outcomes, not your resume. When you're done, prepare the email that goes with the proposal. Leave it all for an hour or overnight, then read the email and the proposal slowly before sending. Even if you're the incumbent, even if the client loves you, you never know who else will see the proposal.
