Feras Alhlou tracked 500+ consultants and found their first clients came from existing networks: past colleagues, suppliers, friends. Skip the ads and fancy website. Rekindle the connections you already have.
Can't I find my first clients with ads, fancy websites, and personal branding? Yes, those will come handy later. But for now, when you're just starting, your first clients are almost always within arm's reach. And after tracking the early revenue sources of over 500 consultants and entrepreneurs, one thing is clear: most, if not all, landed their first clients through their network. Could be past colleagues, suppliers, vendors, industry friends, personal friends, or maybe friends of friends. You don't need complicated systems or marketing campaigns at this stage. You need to rekindle connections.
