Friends and family give misleading feedback on your startup idea because they're not your actual customers. Talk to real potential users instead, not your network. Even experienced investors get market demand wrong.
A lot of us start with this very generic question. We say, do you think this is a good idea? Or do you think people will pay for it? And people in our network, they're amazing people. They love you. They care for you. They're there for you to succeed, but they're not from your target audience. They're not from the people who are likely to use your service. So as a result, you start getting the wrong signals. You start collecting weak data. And the root cause really is that You're speculating, you're asking people to speculate about something in the future that even professional investors, venture capitalists, and those who invest in founders and companies, they don't get it right most of the time.
