Feras Alhlou explains why networking alone doesn't convert leads into revenue. You need structure: a sales funnel or pipeline, not just motivation and business cards. The funnel model beats flywheels and custom frameworks.
So you've listened to Feras and gone out and connected with people. Yes, you made my day. And now you have 5 business cards and 5 new LinkedIn connections. And you're probably thinking, how on earth am I supposed to turn these leads into revenue? Master the sales funnel. If you don't know how to take the next steps in the sales process, you don't need more motivation. You need structure. There are different ways to represent the whole arc of sales. Flywheels, pipelines, custom frameworks. I prefer the funnel. It gives consultants clarity on what must happen from the first touch to a signed contract.
