Most first pitches don't close. You need to talk to 20 to 30 potential customers to land one sale. Selling is a skill that takes practice, so set realistic expectations and keep prospecting.
A very valid fear, very valid concern. What if no one buys what I offer? Not to discourage you from starting a business, but I'll tell you upfront that no one is going to buy from you the first time you pitch to them. Go into this game of entrepreneurship knowing that it takes time for you to learn how to sell. It takes time for you to learn how to market. Initially, you might have to talk to 20, 30 people to have maybe 2 or 3 have a conversation with you, and maybe one will end up buying.
