You Already Know How to Sell

23 Apr 2026 · 1 min

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In this brief advisory segment, the speaker addresses consultants and early-stage entrepreneurs who feel uncomfortable with sales despite strong technical abilities. He argues that they are not pushy salespeople but problem solvers, and reminds them that they have already practiced selling in corporate roles—through pitching ideas, defending budgets, and persuading managers for promotions—so the skills they think they lack already exist within their experience.

Chapters

When I started my first business, I had zero background in sales. Project management? Yes. Marketing? Some. Asking strangers for money? No way. And that is where most consultants get stuck. You're technically strong but uncomfortable selling. 2 things here. One, you're not a pushy salesperson. You're a problem solver. 2, if you think about it, in your corporate job, You've already done some selling, you've pitched ideas and solutions to problems, you defended budgets, and you've persuaded your boss to give you a promotion.