Feras Alhlou argues you can stand out in sales and consulting without being aggressive or dishonest. Good presentation and tactics work, but person-to-person services don't require sleazy tactics to succeed.
There are tactics in sales. There are strategies and tactics to present yourself and to make sure you stand out. And those are important. Just like when you're about to go on a date, at least in my generation, you dress up nice. You know, you want to be presentable, right? But none of it, I think, especially in consulting and services where there's sort of a person-to-person interaction, none of it needs or requires being aggressive or pushy or sleazy or lying to people.
