You Can’t Outsource Sales in the Beginning
4 Mar 2026 · 0 min
0:23
Founders can't outsource sales early on. You have to do it yourself until you understand what customers actually buy and how they buy it. Only then can you hire someone to scale.
Founders can't outsource sales early on. You have to do it yourself until you understand what customers actually buy and how they buy it. Only then can you hire someone to scale.
We think sales is sleazy, but you have to reframe this in your mind. As an entrepreneur, as a new business owner, you have to sell. There's no escape. You cannot outsource selling early on. Later, yes, once you figure it out and you understand what people buy and how they buy, you can hire someone to help you scale. But initially, you have to market and you have to sell.
