Feras Alhlou argues that founders obsess over systems too early. First validate your offer, nail your pricing, and prove you can acquire and serve clients consistently. Build structure only after you've solved the demand problem.
Structure, systems, processes are key to scale. Without them, you cannot scale, but I don't want you to be hyper-focused on processes and systems and structure before you have consistent demand, before you have consistent sales. If you're still figuring out who you serve and what you offer and how to price it and how to get clients, then the focus should be on these things and how to get clients. And how to validate the offer and how to service clients better, not on optimizing your processes.
