You Got A Lead… Now What?
17 Dec 2025 · 1 min
0:34
Feras Alhlou walks through what to do once you have a sales lead. B2B sales cycles are unpredictable and long, so you need a system to track follow-ups. A simple CRM or spreadsheet works.
Feras Alhlou walks through what to do once you have a sales lead. B2B sales cycles are unpredictable and long, so you need a system to track follow-ups. A simple CRM or spreadsheet works.
You've got a lead. Congratulations. Great. But what now? Sales cycles, they can be frustratingly unpredictable. Some leads close in days, others take weeks or maybe months, especially if you're selling to businesses, B2B, where the decision process tends to involve more people and take much longer. That doesn't mean you did anything wrong, but you do need a system. Just a simple CRM, even a spreadsheet, something to remind you who to follow up with and when.
