Feras Alhlou uses a restaurant-ghosting analogy to explain why following up with leads immediately matters. You have a small window to engage prospects after they show interest, and waiting too long kills the deal.
Imagine walking into a restaurant. You place your order and then nothing. The server is not checking in. No update, no food, no drink. You're just there. You're being ghosted. How long are you gonna stay? And that's exactly what it feels when you ignore a lead, especially a warm lead, a lead that you worked hard to get or to nurture or to meet at an event, or maybe you've done some cold emailing And you've, you've got them engaged. You've— they're already talking to you. You, you've impressed them with your experience and expertise. So this, this moment when someone reaches out or they express interest, they're paying attention, they're emotionally invested, and that window is small. And once it closes, you rarely get it back.
