Feras Alhlou advises founders to experiment across different markets early on, but once you have traction and client validation, focus on your core expertise. Only expand offerings when existing clients ask for them.
encourage founders early on, early on to try different things. You want to see what sticks. If you're not sure, you might want to try with a different vertical. You might want to try different company sizes. You want to pivot into something different. That is always there in the back of the mind of the entrepreneur, but you really have to focus. If your core expertise is in X and there's a market for that and you have traction and clients are responding well to your offer, to your pricing, to your approach, on delivering the service, focus on that. You can start expanding your offer, especially if there's a need for those offers from the clients that you already have. That's all awesome, but make sure you focus on your core competencies.
