Your Network Is Your First Pipeline
1 Apr 2026 · 1 min
0:30
Start with people who already know you. Former colleagues, bosses, customers, and industry contacts are far more likely to buy than cold prospects because they trust your track record.
Start with people who already know you. Former colleagues, bosses, customers, and industry contacts are far more likely to buy than cold prospects because they trust your track record.
In terms of generating leads, capturing leads, my recommendation is always, always, always start with your warm network. People, I would say people whom you've left a positive impression on, ex-colleagues, ex-bosses, people who reported to you, suppliers, vendors, people in the industry, customers. Those people, they know you, they trust you, they know that you have a strong track record. So those are more likely to buy from you.
