Proposals aren't sales pitches or pricing sheets. They're formal documents designed to reduce friction for the internal decision-makers who will actually approve the deal, many of whom you'll never meet.
If your proposal isn't closing the deal, it might be because you're expecting it to do something it was never designed to do. What is a proposal actually supposed to accomplish? A proposal isn't a sales pitch and it isn't a pricing sheet. A proposal is a formal document designed to reduce friction for internal decision-makers, especially the ones you never get to meet.
