Feras Alhlou explains why your win rate tanks when you start selling. Early on, expect 1-in-20 closes. Low numbers mean you're still learning and being too selective, not that you're bad at sales. Don't chase industry benchmarks.
My win rate early on? 1 in 20. 19 rejections for every win. That's how you build muscle. Why? I was still learning how to sell and I was being too picky. You might ask, what's a good win rate? Well, early on, don't obsess over industry benchmarks for win rates. I am all for data and benchmarks. I wrote a book on it. But when you're starting out, your win rate will likely be very low.
