Fernando Celis argues coaches resist data and AI because of inner fears he calls the "phantom of the psyche." The coaching industry looks stable now, but that resistance signals a shift coming. He explains how AI, ethics, and sustainability will reshape coaching.
Chapters
Out of my surprise, I found a lot of resistance among coaches, especially when it was starting, and a lot of resistance and a lot of bias. And, um, it got me thinking, you know, about the future. And of course we have all this technology, but we also have data. And I started receiving the data and started studying where coaching is going. And I discovered that we're doing okay. You know, the coaching industry is fine, thank you. What's confusing is a certain resistance that's indicative of change. And you know that The way the psyche works, when you discover something, when you have an insight, when you have a breakthrough, the feeling inside is, 'Holy sh— I didn't see that coming,' right? Because we work in a way that our inner resistances hide. You know, I always say that the phantom of the psyche hides in the alleyways of the mind, doesn't want to be discovered. So we might not see the opportunity because we construct a threat. And I'm here to expose a point of view where we can make sense together on the future of coaching, and the impact of technology and AI for sustainability. And thank you and welcome to The Future of Coaching: AI, Ethics, Impact, Sustainability. And this is the art of bringing our vision, our vision of the future to the present.