Frank RohdeCEO Ownify. Partnering investors with homebuyers - homeownership reimagined. We’re solving the affordability crisis one brick at a time.

6 Homeownership Gap Why Some Thrive Others Struggle

Name: 6 Homeownership Gap Why Some Thrive Others Struggle
Uploaded: 2025-12-08T22:54:21+00:00
Duration: 32 s
Channel: Frank Rohde
Description: The homeownership gap hits hardest at the bottom: low-wealth people, minorities, and recent immigrants struggle most. A million first-time buyers enter…

8 Dec 2025 · 1 min

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The homeownership gap hits hardest at the bottom: low-wealth people, minorities, and recent immigrants struggle most. A million first-time buyers enter the market yearly over the next decade, mostly Millennials and Gen Z, making housing affordability and equity urgent.

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That's great for them. What about the other half? Right? And this is a problem that disproportionately impacts people at the bottom of the economic pyramid, people from low-wealth backgrounds, minorities, recent immigrants. So it's a pernicious and regressive problem that we're looking to solve. And it's a large problem, right? We have about 1 million people per year over the next 10 years moving through their first-time home buying years. Millennials, Gen Z behind them.