Agent Accreditation intro video #realtor #realestateeducation #realestateagent #buyersagent

17 Aug 2023 · 1 min
1:03

The video, presented by Beth and a supporting speaker, introduces Ownify – a shared‑ownership program designed to make homeownership attainable for first‑time buyers with as little as a 2% down payment. The program treats a home as 1,000 "bricks"; the buyer purchases 2% (20 bricks) up front and then pays a single, fixed monthly amount for five years that covers (1) a portion that buys additional bricks (building equity), (2) all home‑ownership costs (property tax, insurance, repairs), and (3) an occupancy fee. Ownify handles closing costs, inspections, and repairs, and provides a full‑cash offer to sellers. Eligibility requires a single‑family home priced $250‑$750k within the Triangle MLS, a credit score of 680+, U.S. citizenship or permanent residency, and first‑time‑buyer status (no current mortgage). The program targets three buyer personas – the "Renting Pro" who assumes homeownership is out of reach, the "On‑the‑Fence" buyer wary of market risk and repairs, and the "New‑Start" buyer after a life change. A side‑by‑side financial comparison shows Ownify’s lower upfront cost and comparable or lower monthly payment versus a traditional mortgage, while the rent‑and‑save route lacks equity building. The video outlines the payment schedule, equity accumulation (e.g., $34,778 equity after five years on a $300k home), and three post‑term options: renew for another five years, use the accrued equity as a down payment to obtain a mortgage and buy out Ownify, or cash out equity and have Ownify relist the property. Funding is achieved through fractional ownership: Ownify contributes an 8% co‑investment, investors purchase the remaining 90% of bricks, and the buyer ultimately holds 10% after five years. For agents, Ownify offers a new market of renters, full‑cash offers with fast (12‑20 day) closings, reduced workload, and a dedicated portal with accreditation, tracking, and marketing tools. The video concludes with next steps: an operational video, accreditation quiz, and portal access, and provides Beth’s contact email for further questions.

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