Frank RohdeCEO Ownify. Partnering investors with homebuyers - homeownership reimagined. We’re solving the affordability crisis one brick at a time.

Homeownership Dream Buy Your Home Brick by Brick #homeownership #firsttimehomebuyer #homebuyingtips

Name: Homeownership Dream Buy Your Home Brick by Brick #homeownership #firsttimehomebuyer #homebuyingtips
Uploaded: 2026-01-12T23:20:29+00:00
Duration: 26 s
Channel: Frank Rohde
Description: The video explains a shared‑ownership scheme called BRICs (brick‑by‑brick) being used in the Raleigh‑Durham housing market. In this model, investors and…

12 Jan 2026 · 0 min

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The video explains a shared‑ownership scheme called BRICs (brick‑by‑brick) being used in the Raleigh‑Durham housing market. In this model, investors and first‑time homebuyers co‑own a property, each holding shares (BRICs) whose price floats based on market conditions. Every month the resident buyers purchase a small portion of the investors' shares, paying rent to the investors in the meantime. As they acquire more shares, their ownership stake grows until they eventually own the home outright, while investors earn rental income and eventually exit with full ownership transferred to the occupants.

So this is an example of a home that has been on the market with BRICs jointly owned between investors and first-time homebuyers in Raleigh-Durham. And what you see here is the floating value of that share price, or the BRIC price. And every month, the folks living in the home are buying slightly more from investors holding those shares. The investors are earning rental income. The folks living in the home are increasing their ownership, and eventually they're taking it over completely.