Frank RohdeCEO Ownify. Partnering investors with homebuyers - homeownership reimagined. We’re solving the affordability crisis one brick at a time.

Homeownership Dream? Slash Costs 30% with 'Brick by Brick'! #housingmarket #firsttimehomebuyer

Name: Homeownership Dream? Slash Costs 30% with 'Brick by Brick'! #housingmarket #firsttimehomebuyer
Uploaded: 2026-03-08T16:01:09+00:00
Duration: 35 s
Channel: Frank Rohde
Description: In this brief presentation, the speaker outlines the "Brick by Brick" program, a housing‑affordability initiative that aims to lower the cost of entry…

8 Mar 2026 · 1 min

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In this brief presentation, the speaker outlines the "Brick by Brick" program, a housing‑affordability initiative that aims to lower the cost of entry for first‑time homebuyers and the "missing middle" by 20‑30% on both down‑payment and monthly payment. The program achieves this by forming partnerships with a diverse set of capital sources—including individual investors, family offices, institutional money, philanthropic donor‑advised funds, and the homebuyers themselves—to fund individual homes and create a more affordable path to ownership.

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And by doing that, we can reduce the cost of entry by between 20 to 30% on the down payment, on the monthly payment, and create a more affordable path to ownership. And what we've done so far is we've been able to partner sources of capital—individual investors, family offices, institutional money, philanthropic donor-advised funds, and first-time homebuyers—to create those partnerships in individual homes. So to answer the question, how do we help first-time homebuyers, the missing middle young people, buy their next home, their first home. It's Brick by Brick.