CA$H - The Aligned Sequence to Wealth - Day 3

Sam Sargeous. Human beings and welcome to the third module of the Cash program. I love watching all the comments come in. Like South Africa, Qatar, people are all over the place. What time is it for you guys? Even this is incredible. Thank you for being here. Sweden, France, Berlin. Holy pickles. Philippines, India, Panama, Turkey, Germany. That's so awesome. Whoa, look at this. Australia, Portugal, Curacao, Lake Tahoe, Toronto, St. Germain, New Zealand, Netherlands, France. So good. This is so cool. Isn't this so cool? Like how, how we can just be together like this all time zones all over the world, like still blows my mind. I'm so grateful. You guys are awesome. I love seeing all this all over the world. All right, so today is an interesting module because we're going to be talking about strategy. So the Cash sequence being context, alignment, strategy. Now, there are different kinds of strategies in this world and the strategies that I want to talk to you about today. The strategies I want to talk to you about today are energetic strategies so that you can come up and understand and create your own physical strategies. But I will talk to you about mine a little bit as well so that you have an idea of how I go about things. So as I said, this is the sequence to align to wealth. And so there's two versions of S and there's going to be one version of S in sales and one version of S in manifestation. So today we're going to do the sales strategy first. I'm going to jump right in because there's a lot that I need to tell you. So first things first. What I've realized is that there are different energies to selling. There's the I'm selling to survive. There's the selling because you need it. There's the selling because I'm trying to manipulate you to think you need it. There's the selling because you want it. There's the I don't need to sell it at all because you're going to buy it. There's all kinds of different vibes to selling. There's also the selling that's like I walk into a shop, I'm browsing, I may buy something. There's also like I'm going into a shop because I need something and for sure I'm walking out with something and probably there'll be a bunch of things I didn't even think I needed that I'll end up picking up in the aisle and no one needs to sell me that. I'm just going to buy it myself. And then they're selling as like an experience. And so what I love about the way that I'm teaching you sales right now is that it's a very unique energy in sales. It's the entertainment energy. People are very bored most the time. They love to be entertained. They're bored. What do they do to be entertained? They watch Netflix series, they go watch movies, they read books, they do all kinds of things that are external to their own life to experience excitement. This is why you will notice when you go to a movie, the way they sell the movie is all about excitement, it's all about entertainment. It's like you will be entertained. So I want to, I want to show you this strategy, but I want you to bear in mind that the idea behind the whole thing is that the person who is buying from you in this energy gets to experience more than just a buying experience, but actually a pleasant life experience. Something they may usually go to Netflix or a movie or you know, indoor skydiving to experience. We're going to make people experience their feelings, which is a really fun way to sell. In my experience now I care so much about my long term reputation and what that means is that I would never do anything, sell anything that could harm the long term relationship with the client. So even if something feels really entertaining, if I can't support it with world class product, world class service, I'm not doing it. So I have seen these strategies be misused because people have managed to get people all excited and all, but then they deliver a subpar product and the disappointment is so miserable. And that's where people will buy from you once, but never again. And so you'll find a lot of times when people are running ads, they don't really care about the longevity of a relationship with a client. Which is what I'm going to be talking about in my buyer program is the buyer, which is the longevity relationship with the client, which I really believe is the reason that I have a such a successful business is because of the long term relationships that I have with my clients. The buyer experience is lost in a lot of those short term marketing strategies. It's like I get you once and then I change my audience. It's like I can come into a town, do and say whatever I want, get everyone flabbergasted for a few days, get everything I need from people and change village. There will always be another village. I've heard people say, don't change your pitch, change your audience. Whereas what I do is I continue to deepen with the same audience and I continue to Deepen my work. It's far less exhausting. I become a greater person. I become more connected with my audience. My reputation continues to build. And my reputation walks into the room sometimes before I do, people will listen to me a different way, because they know now, after all this time, that they can expect it's going to be good if it's from me. And that's something that's taken a while for me to build, but it was absolutely worth it. So the first piece of the strategy for me is I realized that what makes me excited about something in life is curiosity. If someone tells me something before they've set any ground whatsoever for me to be curious, it lands differently for me. If I get a phone, if I get a text message from my sister that's like, oh, my gosh, call me. I'm calling her right away. Like, why? What? What is it? You got me, like, what, what, what, what? I can feel. There's a part of me that's like. If a friend of mine's like, I have the biggest news. When can we hang out? It's like, now, Yesterday, five minutes ago. What is it I can feel in my body? I love the feeling of, like. I can't wait to find out what that is. When someone's like, so when we. When will we hang out? I'm like, oh, my God, I don't know. I don't know, because I've got a million things. But if there's something, if there's a reason, if it's like, I have something to share with you. I've got something to tell you. When can we see each other? That feeling in my body, it overrides almost everything. I'm like, but if someone were to do that to me just to get me, and then they had something mediocre to show me, I would probably never fall for it again. And so you don't do this to manipulate people. This is why this is so important. If it's not true that there's something to say, if it's not true that there's something exciting, then this does not work. And this is why the first two parts of the sequence are context and alignment. Because if you are aligned, if you really are aligned, you're going to be so excited to tell your audience something that it's going to be hard not to tell them, and that curiosity will occur on its own. And so what that looks like for me, there's different ways that I bring curiosity to the table. With the invisible offer. I literally wanted to model this strategy for you in real time. So you could see the. The first sequence of the invisible offer was literally like an offer is coming and it's invisible and you're going to find out what it is. People bought just for curiosity purposes. A lot of people did. Now, what's important to remember is people buy for different reasons. And what I love about my strategy is it really holds space for different kinds of people buying. And you're going to get an understanding of this in today's live. And for those of you who are in the buyer, we're going to go so much deeper in this, but you're going to understand that it's not about just curiosity, because I could not have just sold the invisible offer based on curiosity. There was a curiosity about what this offer was going to be, but there was also, you know, added pieces of information every time the price went up. And eventually people. I had people say to me, I know I'm going to buy this, but I don't buy if I don't know what I'm buying. I'd rather pay $1,000 once I know what it is. Actually, someone said to me, I'd rather pay $2,000 once I know what it is than to pay $100 if I don't know what it is. And I said, well, that's perfect because it's going to get to that point. You'll get to choose at that point. And they did. So what you've got to remember is like, some people will buy from pure curiosity because they love to buy that way. And some people won't necessarily love that, but they're part of the sequence shows up later. So there's no reason to be like, oh, am I leaving people behind if I'm selling with curiosity? And it's like, no, because that's just the beginning of the sequence. So there's different things you can literally create. You can literally just create curiosity by saying something is coming. If I'm doing a regular launch on my sales page, where it's not an invisible offer, or on my sales page, my personal page, and it's not an invisible offer, the thing I will usually create curiosity around is more so the new branding, because a lot of my programs are reoccurring. And so what you'll do is you'll notice me say things like, the new branding for the blah, blah, blah, program is dropping. You know, I'll be. I'm so. I just saw the brand, like, when I see the branding, if I get that feeling in my heart of Like, I can't wait to show them this. I don't show you because if I have this real feeling in my body, if it happens, if I feel it like I want to show them, I know that I have just tapped into, like, magic energy for us. And so instead of just being like, here's a new branding, I will say in my real, genuine, like, energy, I will post like, I just saw the new branding for the buyer program and I'm freaking out. The new animation just got in for the brand, the buyer, and I'm freaking out. Something just happened and I'm so excited. That energy is worth its weight in gold. If it's not true, it doesn't work. This is so important. And so why the context and alignment matters is because you're actually creating your relationship to your new offer. If there's nothing new in your offer at all, you may find it a little difficult to create curiosity. You may also find it difficult for you to get excited because it's like, I've done this a million times before. If you're having a hard time for you, try to imagine a person who's never heard you speak before. It's the first time for them. And so this analogy was given to me in one of my jobs early on in my career. And it was like, you've got to imagine that you're performing this like it's the first, last and only time that you're ever gonna do it. And so I imagine like my favorite, you know, rock band deciding to sing a song as if they've sang it a hundred times instead of singing it with the same intensity they sang it on the album when they recorded it. I'm gonna be disappointed if they are just like, I've sung this a million times as opposed to like my whole heart and soul and energy is in this. You got to get yourself into this, remembering it's the first time that they have ever seen this. So if it can't be, I'm excited for me at least, can it be? I'm genuinely excited for you. If what you're creating does not give you that excitement, there's a reason you're not getting mind blowing results. If your product and your service, if the energy you have around those things are more like, yeah, it's really good. There's an energetic match to, yeah, it's really good. But when you're in the zone, like, this is the best thing on earth, like my crystal water bottles, I am legit. I'm freaking out. Like, I cannot believe that these are part of my story. Like, there are no more beautiful crystal water bottles on the face of the planet. The process we went through in order to find these, the colors, the vibe, the style, what's written on them, everything about them, I'm so freaking excited. But it's been so long in the making and they're almost here. I'm freaking out. I will do a product launch for my crystal water bottles when they come out with the same strategy. Like, I'm so freaking excited. Like, when I received the box and I've got the box closed in my living room, there will be a post on my page which is like the box. Like, I'm thinking about it and I'm excited. Like, the box with the crystal water bottles and it is in my living room and I'm about to open it. You know what I mean? Like, there's a feeling of like, I'm so proud and I'm so excited and there's so much buildup and I care so much. That feeling, that's the passion for what you do. And so I have people ask me all the time, like, how do you, how do you manage to do this? And how did you manage to do that? I love what I do. If you don't love what you do, there will be a limit to this. This is like genuine. I'm allowed to be excited about my stuff. I'm allowed to be excited and passionate about my work. I'm still excited and passionate about my work. And because my life is all about this greater context that I'm not constantly going success and failure because the sex and failure, success and failure, but more so evolution and growth over a lifetime because it's bigger than that and because I'm constantly realigning to my path without meaning when I drop off. Because this is also a very important thing. If we beat ourselves up every time we find we're out of alignment, this becomes a very exhausting journey. Like the self inflicted pain that comes from judgment around misalignment and realignment and misalignment and realignment is so exhausting. I actually gave this example to one of my clients in my Mastermind on Friday. It's like if you're driving a car and you hit a pothole and your car starts to move just a little bit in this direction, you don't make a story about the car, you don't make a story about the fact that the wheel started going this way. You just take the wheel and you realign it. There's no story. But we create a story whenever we're out of alignment. And it's the story about the misalignment that creates the heaviness, like, I am not good enough because I'm out of alignment. Where in fact, it's literally just a readjustment of the wheel. You get in a car that's going on a highway and you stop touching the wheel, chances are the car is going to pick a side and start going. Or if you haven't put it on cruise control, it's going to have a little bit of the. Eventually you're going to have to readjust just a little bit, but it doesn't mean anything. And that is our human experience. But the more we make our alignment mean something and we freak out about it, the further out of alignment we go. And so if you have this huge context that lights your soul on fire and you are constantly being kind about your realignment, getting excited about things in your life offers products, programs, you know, big packages sitting across from a client that might buy something, a service from you that's a big package. Like you can get excited for them, you can get excited for you. There's a genuine connection to your work because of the big picture. And so the first thing is curiosity. And I have seen this work only if you understand the entertainment or the life changing event that this can create for the client. If there is any kind of manipulation here, it doesn't work. So, like, it's all about intention, right? So I'll give you an example. You go to the movie theater, you're about to watch a movie that you know you're going to watch. But all of a sudden this ad comes on as just like dark screen Coming summer 2022. Eyes that flash in the darkness. The face of your favorite actor, the Marvel symbol. Shwing. Schwing. Shwing. Shwing. The crowd goes wild. Buy your tickets, everybody. Something's coming. Did you see it? Oh my gosh. Can't believe it. Freaking out. New movie. And did you see who's in it? I thought that person was dead. Like, people freak out for like five, like five seconds. Five seconds of that's it. You watch at the end of a Marvel movie. Hundreds of grownups eating crunchy unpopped popcorn because there's nothing left at the bottom of their bucket. Sucking ice water at the bottom of their Coke jar to see if maybe there's going to be something at the end, at the end of the commercials. Maybe after all the credits have passed, we will get a clue that will lead us to A thought that will make us believe that maybe there will be another one. Did you see? Did you watch? Oh, my gosh. You gotta stay till the end of the credits. You'll never believe what happens. What is it? A person looks into the camera. And the way they look at it, it looks like the actor that played the guy in the first thing when we thought they were gone. I think they're back. And then all it takes a few months later is that same flashback. Do. Do. Coming summer. Oh, my gosh. Everybody knows. And we love that. St. Love it. We love to feel it. We love the excitement. We love the curiosity. We love the feeling it gives us in our bellies. We love it. We love it. Movies gross billions of dollars. Top Gun, Maverick has already grossed over a billion dollars in less than one month at the box office. It's one of the 65 most highest grossing movies of all times after one month in the cinema. But all it took to sell it was popcorn, too. What? I don't even want to know. Don't tell me anything. I want to be. I don't want to know. I want to stay. Not knowing. I don't want to know anything. Because how often have you been disappointed watching a movie where all the best parts are in the infomercial? And then you watch it and you're like, I wish I hadn't watched the commercial, because I feel like that really gave it all away. It would have been a great movie. But now that sucked. They shouldn't have done that. This is what I tried to avoid in the selling process. I tried to actually avoid giving too much in the infomercial, and I'm trying to create that feeling because I know the movie is going to be excellent. I don't do this to sell. I do this to sell without spoiling how good it's going to be. Can you see how different that energy is? I'm using curiosity to sell to you because it's a strategy of the mind. If I create curiosity in your mind, I'm going to sell to you versus if I manage to use curiosity when I sell. I don't need to spoil the best parts of this program with details, and then you get the best experience, and we have the time of our freaking lives. It's not about to sell. It's to sell with the greatest buyer experience. That's the magic. So curiosity is exciting, but you know deep down that if someone needed more information, you have more. You just don't lead with it. So some people have a chance to say, I Already know I want to see it and I don't want to know any more details. Let me just buy this and that's it. So curiosity is the first thing. Now, there's different things that lead to curiosity. A new logo is launching and then you drop your new branding or a new product is dropping in my store and I'll be launching it tonight at whatever time and then that launches. What that does is it lets people start to think about the thing that's coming. So I've actually tested trying to just post new branding on my page without telling people this is a new program that's coming or I'm launching the new branding. I tried it in 2020 with my alpha to alpha animation. I didn't tell anybody because I knew I was going to be doing cash after and I wanted to test this out. I just posted it in 30 minutes. It got 4 likes and 14 views in 30 minutes. This was in 2020. I took it down. I gave myself an hour and I posted or no, I took it down and I posted. In an hour I'm going to be posting the most next level logo animation I've ever seen. 100 people liked that status and an hour later when I posted the animation, it got hundreds of likes and almost a thousand views in the same amount of time. And so what it shows me is that when people say, oh, something's coming, there's like a, if I care about this, I'll look out for it. There's. It gave me a feeling of like, oh, I wonder what that is. And so when people manage to give us that real energy of like, hey, pay attention to this. Something's coming, it's like, what is it? And if it's, if it doesn't interest you and the person has not been a person that has a strong context in their life and they don't feel aligned in what they teach, you probably won't care about that status. But if it's someone that has a context that you believe in and is energetically aligned with what they do, then it's like, oh, what is it? And it's not a forced reaction. It's like, I'm curious, I want to see now whatever I do next. And there's different parts of my strategy that I've tried and they all work. Whether I decide to launch the just the logo or whether I decide to go live, what I have found is that the best thing to do if I am going to be posting just a logo or a picture is to not give a lot of information again. And people ask me all the time, like, why. Why do you not, like, when I run the cash program, why do you not put information right away? Like, isn't that, like, teasing people? And so for me, the logo or the visual is information. Because if I post the cash, you're going to see the name, the tagline. You've already got information. What I prefer to do is to get as many people as possible to see that design. And the reason for this, and this is actual marketing, is that it's just been proven the more times people see a certain marketing thing, the more. The more comfortable they feel with it. The more often they think about it, the more they might buy it. So I love visuals, and I love posting them in a way where I'm not having people think. So let's say you post your new branding, but you post it with the sales pitch. People are no longer just liking your branding. They're not. They're no longer commenting on your branding. They're now commenting on the whole thing, which is a sales pitch. People are scared to comment on your sales pitch. They're so scared to comment on your sales pitch because most of the Internet is like a panther waiting to attack. I remember a couple of years ago, there was a woman who was celebrating 70 new people in her program, and she had like two likes on her status. And I was like, 70 people in your program? This is a huge deal. So I liked it and I said, congratulations. And within one second, she was in my inbox like this. Hey, love, I see that you have liked my status about my program. Let's jump on a quick call to see if it's a right fit for you. Or you can buy it here directly with a link to buy. I just understood why there's only 2 likes on your posts. Pitchy pictureson. Like, no, that. Oh, my gosh. So when I put a link, when I just put my logo and people get to say, it's beautiful, I like it. I love it. That's exciting. What's it about? Oh, my gosh. It's coming back. I've done this before. I love this program. I've never done this before. What's this about? Oh, my gosh. I love the branding. Shannon, you did it again. Oh, my gosh. This is so gorgeous. Tagging a friend. Tagging another friend. Oh, my gosh, I'm obsessed. Can't wait to start. I blah, blah, blah, blah, blah. What I'm actually doing is letting people comment on just what it is, which is like a work of art in itself. We've worked on this. This has taken so much time and love and energy. It deserves to be seen. But the thing is, the more it's seen, it also raises my algorithm. And so now Facebook is saying, or Instagram is saying, this post is something of value. People care about that. So show more of this person. So my excitement about posting the branding is to say like, this is more information. But you may not use branding that way in your strategy. You may not have any, you may not believe in that. That's okay. I've also done without branding. So what I would do then is a Facebook Live. Now what I would do then is instead of saying, I'm so excited I'm dropping the branding, I would say I'm going live in this, this time. Can you make it? Or I'm so excited about something special, I'm going to be going live or something's coming, look out for a live stream. And then later on I'll be going live at this, this time. Then I'm letting myself get nervous and excited. I still get really nervous on Facebook lives and really excited on Facebook Lives. And the reason for this is I never have tried to pacify my stress on a Facebook Live because that energy, it is very similar to excitement. It is very similar to all kinds of other high energy feelings. And I don't want to pacify those. If I am feeling them, it is because I care, it is because I am connected, it is because I am alive and those feelings. So I prefer Facebook for myself. It's the platform I started with and I love speaking to people and seeing their, their names. I sometimes have a block on Instagram just because people's names aren't their names and I don't know who they are. And so I may know you on Facebook, but then I go on Instagram Live and your name's Princess Consuela Banana Hammock. And I'm like, I don't even, I don't connect with you. I don't know who you are. And then you're sad and say hi. And so I like Facebook because I can actually speak to you and I know who you are. That's my number one reason for Facebook. I've been there longer and I can tell who people are and I recognize their names in their bubbles. So. And then I post on yes friends, Princess Consuelo. But I know. So if I do an Instagram Live, I do from time to time, but you'll see how more uncomfortable I am. So I usually Pick Facebook. Okay, so when I'm saying I'm gonna go live about this thing, what's important now is I've got to get myself in the zone. It doesn't matter what. What. What platform you do this on. You could do this on YouTube. It doesn't matter. Wherever you're. Wherever you feel the most connected and wherever you feel you're in the zone. Let me just see. So Serena says these strategies wouldn't work for a new business, though, because there's not many people. I've been doing this ever since the beginning when I had no people. This is how I built this. Because what's the alternative? The alternative is you create absolutely no energy and you just go live because no one's watching. You got to do it like the world is watching, and one day the world watches. It doesn't work for us to say, well, I don't have a lot of followers, so I'm going to do a mediocre launch just because I don't want to be silly, and no one shows up. It's like, no, I am building a legacy, and I'm building a business that transcends time. And so I'm going to start launching, like, a rock star. From the beginning, this is like. This is launching from, like a rock star from the beginning, this is deciding you're going to be Steven Tyler and putting the braids in your hair before your Aerosmith. You know, like, you got to decide you are the person. You got to dress the part, look the part, feel the part, because you're building the business. You can't wait for them to come before you decide what your style is. You can't decide that they're there before you put yourself in the zone. And this will put you in the zone. This is like, I am excited. I am genuinely excited for this, and I am going to post that. I am so grateful that I was so honest about my feelings and so honest about my excitement and so clear about how passionate I was right from the beginning. Because those memories come back for me now. I see it in my memories years later. I am like, oh, my gosh, that was like, five years ago. I made a post that today that was like. Or yesterday that was like, something's coming. And you know what it was? Alpha Femme. When I saw the post come up on my newsfeed and my little chicken nugget face with my big old eyes like, this. Something's coming. That was my pre launch for Alpha Femme. It worked. No one knew who the heck I was. Really? And we made it here. So get in the zone now. Get in the zone before and then start to like, connect with people as they come in. But start modeling this from the beginning. Okay, so once you do go live, you're still going to want to create curiosity, and that means setting a context on your live. So if you literally only do this on a live stream, you would say, okay, I'm going live in an hour, two hours, can you be there? Whatever it is, you show up live, whoever's there doesn't matter. You go with all your energy and you're going to start creating a context. Here is the, here's why I'm on here live. Here's how I'm feeling. You're going to set the context. You're going to talk about how you got here. You may have a story that might help you tell so that you feel in alignment. Because a lot of times there's a lot of imposter syndrome. So I feel like when I bring myself back to a story that anchors me into why this, this product or this program matters, like there's a story, so there's context, there's alignment. I will start with that. And then your strategy could be as simple as just making an offer. But you've got to be in your context and in your alignment. In the zone, you could literally just make your offer. This is what we did on the invisible offer. There was excitement, I created context. I got myself aligned with anchoring myself into my zone. And then from that place of being in the zone, I made the offer that simple. It gets to be that simple. Now, you may not have an audience yet that would literally buy the minute you tell them you've got something for sale. And so what I've developed over time is the concept of a masterclass. And what the masterclass does is it's an opportunity to kind of hyper speed the connection between yourself and your audience. And so what could be fun is instead of doing the curiosity in the context to sell with money, you sell a free experience. I say sell a free experience because people still need to buy with their time. We take for granted, we think people should come in our free stuff all the time. It's free. People should want to be there. The greatest currency on earth is time. If you don't realize that what you're asking people to pay with is their time, then there is a disrespect for the human you're trying to sell to. And it will never work. When a person gives me their time, it is as valuable as their money. If you are going to sit and listen to me, there is so much honor in that. And if you can feel that for your people, you're going to be a different kind of salesperson. You're going to be one that actually cares about the buyer, which changes everything fundamentally, because people love to buy from people that care about them. And this is the first step to remember, even if you only buy with me, with your time, you've given me something you can never get back, and I'm so grateful for that. And so you can sell a free masterclass, and in that free masterclass, you can create more of a connection where you have more time to create the alignment or the zone. So if you feel, and you've got to be honest with yourself, that if you were to get on a live stream, even if you have the hugest context, you know, you're not getting in the zone with your. With your buyers. They're on the free thing, but they're not on the edge of their seat to buy from you. They're not feeling everything you're saying. I want it. Yes, I'm in. You know, you're not in the zone. A masterclass, a webinar, where you really, truly want to do it and you're really, truly connected or like an opportunity for people to come and hear you sell. Like, I have literally done a live stream that leads people to a Shop With Me event. And the Shop With Me event will do exponentially better than if I just sold on that page. If you need to set the tone for a moment for an event, I've had clients of mine do shopping experiences where they'll create a bunch of beautiful things, whether it's jewelry, whether they're selling their crystals, and they will do a shopping night. But instead of just going live and starting to sell, they're doing live to promote this free shopping event. And the shopping event has a stronger context and it's aligned, and so the buyers feel different on that event. So the strategy here is to create curiosity and then connection to you, to what you're doing through being in the zone, through creating a connection with your people. If the connection is already there, you've built a reputation. You can do this right away. You can have people buy right on a live stream. If the zone isn't there, the connection isn't there, then you can build it through a masterclass or through a shopping event. These work, I'm telling you. Like, my gosh, if you only knew. Yeah. So Tara, the. The woman I buy all my, all my crystals from. She did this. She has a crystal store in Niagara Falls. She did a shop event on, on her, in her store, but just on camera. And it was like, how. Do you remember how much did you tell me you made from that, that one time when we talked about that? Do you remember exactly how much? It was like, it made no sense and it was, it was not predictable because it's like her regular sales on a regular basis were just, you know, regular sales days. And then all of a sudden, so $10,000 of crystals in one day, in one life. This is a physical product, but there's curiosity, there's connection, there's alignment. All the pieces that matter are there. And so you can sell physical products this way. And it works so well. So you want to create connection, curiosity, connection. If you don't have these two things, you literally are just selling. And if it. And if you can imagine what that looks like, it's like a mall, right? And so a mall people aren't running after you in the parking lot to get you to come into the mall. You are willingly walking into that mall. This means if you do not create curiosity and connection, you're depending on only the buyer, which actually also works. And in my world, it is the greatest freedom piece of my life to have built a business that focuses on, on the buyer. Because in focusing on the buyer, I trust. People are walking into my mall all the time and they want to shop. They don't want to be sold to at all, but they want to shop. And so there is a huge context around having a buyer forward business. That's what I have, a mall. Shopping store. Is that a Canadian thing? A mall. Shopping mall. Shopping store. Yeah, I'm all saying it being very Canadian in this moment. Shopping mall, mall. So I want people to feel like they're walking in and they could go into any one of my shops. They could walk into my femme fatale shop, they could walk into my cash shop, my shopping center, they could walk into my exponential wealth shop. There's all my little shops that anybody can buy inside of this mall. Shopping mall. So I've got to trust that the people who are coming in are coming in to shop if I'm focusing on having a shopping center. If not, if I am doing an entertainment based launch, which is just really fun and pleasurable, then I am responsible for the connection and the curiosity. Can you see the difference of these two dynamics? So in the shopping center, in the middle of the aisle, there are the people who run after you to try to miraculously wash your hand with dead sea salt stuff to get you to buy. They are trying a launch sequence. The person chewing gum behind the counter at the clothing store that hasn't had anybody walked in for the last two minutes who just looks up at you and goes, hey, are you looking for anything in particular? That person, she doesn't have the same. She's not in the zone the way the dead sea person is. She's not there with their calculator. Like, if you purchase these pants, I am actually going to change the price. You see this price? This is the price it was supposed to be. But not for you. Not for you. You buy these pants right now. Do these calculations. My boss can kill me. You buy these pants. And I. I'm gonna even do better than that. You buy these pants. You see this number right there? What I'm gonna. This number. You buy these pants right now. This is your price. But you gotta do it right now. Are you in? Are you in? I bagged this up for you right now. Pressure under pressure. But so many people walk out with a jar of dead sea salt products and regret. It works because of the pressure. But then once you've walked out once, once you've walked out of a mall, once with a jar of dead sea salt and regret. You always avoid the middle of the shopping center. You stealthily walk the path as far as possible from the middle. You don't make eye contact. You walk with purpose to the store that you actually want to shop in, just in case. Because if you make eye contact, you're done. They smell it. You looked at me. I felt it. There's a conversation I'm gonna comment on. Your shoes, your face, your hair, your lashes, something, anything that makes. You have to respond to me or else you're an evil person. Next thing you know, I'm washing your hands, and next thing you know, you're walking out of here with a jar of dead sea salt and regret. Okay? So we do not want to be the pressure in the middle. And it takes a lot of brand awareness to have a store in a shopping mall or a shopping center that's packed. Apples packed. You walk into a shopping center that has an apple in it. There is literally a lineup that goes from the inside of the Apple store all the way into the Starbucks. You don't know which one's which. Somehow they both just connect somewhere. These are the two. The lineups are so big. They go around the mall and meet in the middle. Everywhere else is empty. But The Starbucks and the Mac, the Apple Store literally have a lineup that intertwines where the Starbucks and the Apple begins. No one knows brand awareness. Everyone else is like, are you looking for something in particular? Or they're running after you with a calculator. And so you've got to be in such in the zone to own a place in a shopping center and say, people are going to come in here. I create a lineup. I have a wait list. This is like, I dominate this energy. I have no fear. There's no competition. Like, I. I'm the one, and that takes. That's a whole other energy. That's the buyer energy. So right now we're talking about launches. And for the longest time in my career, I did not have the buyer energy. I didn't know how to do that. I didn't have the reputation, the testimonials. So all I could do is what I'm teaching you right now, this, this sales sequence, which is genuinely creating curiosity and connection with people. Now here's the next part. You've got to give them content now. At a point, if you just hold on to curiosity and content for too long, you feel like a tease, and nobody likes that. There will come a time if you don't actually tell them. They're like, okay, I'm getting bored now. Like, now I'm feeling manipulated. Like, I'm not going to stay on your page forever. Like, what is it? There. There is a time. And if you're in the zone, you're going to know when people are starting to be like me. You don't want to. You don't want to play with people. You want to dance with them. There's an energy of we're having fun, and there's an energy of like, okay, come on, come on. So this is the part where you give information. There's different ways that you can do this. There are people who say, I need to have a list because I don't want to forget anything. I don't go with lists because I think my energy is more important than whether or not I remember everything. What I want to do is I want to go live and I want to give the information that makes me the most excited to share. And so I will go live and I will give the information from the most aligned, confident, happy, clear place. Even if I forget stuff, it's okay. So you're going to do a live stream, and the live stream will be the name of your product, the name of your service, the name of whatever it is. So Let's. I would do one called the buyer on my personal page. So I'm so excited. New branding is dropping. Oh my gosh. New branding. It's out of this world. I'm going live. What am I going live about? The buyer. And so I show up and I'm going live about the buyer. This is where you would be going live to maybe talk about your, your selling opportunity or this is the live. If you, if you're a dental office and you have a new dental procedure, you're now am able to sell Invisalign. And you want to say like, we have a brand new dental procedure. Hollywood's going crazy over it and we're presenting it to you, to all our people who come to the dentist office, like, meet us for a live stream. It's going to be amazing. And then you talk about Invisalign. You show case studies and all the things like that. That works. You can. I have helped people use social media to, to sell everything from everything from houses to dental services to. To everything. Like everything. And so there was something I wanted to tell you in that moment. It's losing. I'm losing it. Oh yeah. You can also do this in person. So if you wanted to do this in a live event, if you wanted to do this, like if this is your presentation one person at a time in your sales office, like all of it works, but it's the energy behind it. And so of course in personal development, it's just most of the people here are in personal development. So I usually have a few people asking. So when we're thinking about creating just a sale, it's hard to imagine the win, win, win experience. What makes sense if you think about selling just with like the product and the money, which is what most people think of. It's a very one stop shop thing. It's something that people just buy. But when you get excitement, like who actually has had the experience of selling something and the feeling you got from selling was so much fun. Like you were like, oh my gosh, I am. Oh my gosh, I love this. Like, I wish it could be like this every day. Like, are you serious? This is all so good. I want to do it again. Like, I love this. Right? So we get more than the money as a seller if the buyer only receives what they pay for, but we receive more. It's actually an imbalanced experience for the buyer. If I'm allowed to get this high feeling, this joy, this elation, this sense of purpose and of entertainment, shouldn't you why is it that I should get not only the money but this like huge feeling and you only get what you paid for? Can't we both get more than was even part of this agreement in the first place? And so I feel like creating this more of an experience in selling. We both leave with more than what we bargained for. You buy what you bought and you're proud. You buy what you bought and you're happy. You buy what you bought and you're smiling. You buy what you bought, you're giggling. You buy what you bought and you're excited. Like, wow. So in my live stream, I'm going to be very simple and then once the energy the highest pass my emotions because I'm very. When I'm emotional, I'm less logical. When the live is over, I'm going to realize there's things I didn't say. This always happens. This is when I will fill in the blanks with posts. If you've ever wondered what to post about, it's probably because you've already said everything there is to say in your live stream. You had notes, you said every point. What helps me is I say what's energetically aligned for me to say. And then I realized, you know what? I could have said that. I could have said that. I could have said that. What's also going to happen, whether you're navigating your own social media or whether your team is, is that people are going to start asking questions. And the number one question people ask is not actually the question they mean. So please do not fall for this. They're going to ask you, hi, I'd love more information. That's not what they mean. So if they say, I'd love more information, the first question is always, this is so exciting. Have you watched the Facebook Live yet? If they say no, then you say, or your team says, watch this Facebook Live and if you still have questions after, I will fill in the blanks. If they have questions after, they will message you. And if the question is good, write it. Because you will either write a post about it or if you're not great at writing posts and you don't love writing posts, you get to do the world's best Q and A ever heard. So if they ask you a question and you're like, let me write a post about that, you could write a post and then tag them in the post or say, I wrote this post in response to your question. Everybody benefits. If it's a question that you can't really see how you'd write a post about, answer them, keep it aside. Later on, you'll do a Q and A live. That explains all the questions people may ask in this. This is the simple, most simple launch sequence in the world. You're creating curiosity, you're creating connection, and then you're giving them the content through one livestream and then through whatever other energy. This is a good question. Is it always appropriate to be excited? No. You may have something else. I'm proud. I am so proud of the body of work that we just completed here, and I'm going to be going live to talk about that same thing. It's just that it depends what you want the buyer to feel. If I. I'm usually excited, but I'm an excitable person. Whatever your feelings are, those are what you would say. So if you're like, I'm emotional, like, I just got the new branding back for my thing and I'm literally emotional about it. That's your truth. You're not excited, you're emotional about it. And I've said that at times, like, I'm literally emotional about this moment. What's your real feeling? So you're creating curiosity and connection. Connection only occurs if the feeling you're sharing is real. And so you say, I'm excited when you're not. And it just doesn't work. The goal is that less people buy with information than with energy. But some people do buy with information. And once people have already bought, they love to know the information or they don't. So if they've already bought and they want more information, they'll read every post and they'll watch every live stream to get more information about what they bought. If they want only the curiosity and they don't want to know anything, like when you go see a movie and you don't want to know anything, then they'll buy that way. You've got to trust in the people that buy from you. These sales strategies, they attract really intelligent, powerful, beautiful people. They attract people who are wise beyond belief. If you treat them like they don't know what they're doing, you break the bond. My greatest gift to you, and we're going to deepen this in the Bio Times a million. But like, my greatest gift to you is if you can see people in their power, you will become the chosen one for them. Nobody wants to be treated like they don't know what they're doing. Nobody wants to be treated like they. They're silly or not sharp or nobody wants that. And so when you. When you're over explaining and teaching people as if they're a little slow or talking to them, like, they're probably not going to get it. They feel that. And nobody wants to buy from a person who thinks they're a little slow. It's just not fair. Like, don't. Don't insult my intelligence. What are you selling? Like, don't insult my intelligence. What are you doing here? It is the worst feeling for me to be stuck in a conversation with someone that I can see is greatly underestimating me. It drives me insane. And so I've been very, very aware in my journey as a salesperson, as a coach, as a mentor, as an entertainer, that the people I speak to, they're geniuses. Like, the genius in me sees the genius in you. And if you have a question, I will answer that question with so much respect and my team's got your back. But, like, I'm not going to start talking to you like you don't know what you're doing, because then I create an audience of people who don't know what they're doing, and that's just not cool. So you've got to stay in that energy of, like, I'm speaking to the most amazing human beings, and I'm excited about something, and so they're going to get excited about something, and then I'm going to talk about it, and they're going to. If they feel me, they're going to feel it, and it's going to be. It's going to be amazing. Now, if you say to someone, have you watched the Facebook Live? And they say yes, then you won't say, we'll watch it again. You would say, perfect. What is missing for you? The reason it's so important to ask this question is because 99% of the time they're going to ask you something that never in your wildest dreams you would have known to answer. You would have gone to Mars and back explaining to them your program, and you wouldn't have answered the thing they actually wanted to know. Like, I'm just wondering if this program is for me. First of all, someone asks you if you think the program is for them, and the question they're asking you is like, you have an of course feeling. And honestly, they could have answered that question themselves as well. All it is is sometimes people are looking for permission. Like, you wouldn't ask a complete stranger that doesn't know you if something is good for you. If you know it's not the only reason you Ask is if you're right there and it's just like, I just want to make sure it's good for me. And when you read their reason why, if it's like, well, yes, of course, you can just be so confident in that answer. You don't need to over deliver. If, however, it's not the right thing, like I'm selling the buyer and someone's like, are you going to talk about manifesting a partner in this program? And I'm like, no, I'm going to be honest, not going to be like, well, no, but if you use the strategies that I talk about in manifesting a buyer, you could potentially. I don't do that. I want the people that end up in my program to be the right people. So I answer people honestly. But I don't over give. Do you think this is the right program for me? What is it that you're working on? This? Yes. This? No. But most the time the question they actually have, you would have gone to Mars and back with all the explanations of what your program is about and you wouldn't have even touched what it was that they wanted to ask you. So ask them. You want more information? Absolutely. What's missing for you? I'll fill in the blanks. What is missing for you? I'll fill in the blanks. Have you watched the Facebook Live yet? No. Watch the Facebook Live and then if there's anything missing, come back and I'll fill in the blanks. Have you watched a Facebook Live yet? Yes. Okay, perfect. What's missing? I'll fill in the blanks. This gives your people responsibility to tell you what's missing so that you don't over give, over, compensate and end up spending time selling in your inbox. And if that question is good, you can write a post about it or it goes in your Q and A. With this excellent answer that you're able to answer them, you get to answer on a live stream. These three steps are so simple, but without them, sales are hard. If there is no connection, there's no zone. It's like all the dancers on the JLO stage knowing the dance moves but not being in sync. It's not the same show. If there's no curiosity, there's no butterflies. Can you imagine the super bowl without energy? What's the show going to be? Can you imagine a sports game and you know before it starts who's going to win? It doesn't work. The entertainment factor needs curiosity, needs excitement. I hope this is going to be good. I'm Excited to find out. This is going to be great. There's a feeling if you don't have the curiosity, if you don't have the connection, but then if you have curiosity and connection and no information, the disappointment drops. We want people to leave knowing what they needed to know. So you stay simple, connected, and you give the information that you need. This sales strategy will do something very powerful for you. It will start to create a cycle. And so this is the same thing like in your master classes, because your master classes you can literally do. And I have done a sale to a free masterclass, right? So people sign up for this free masterclass, and I sell all throughout the masterclass. I'm seeding my programs and my stuff all the time, all through the free masterclass, and it works beautifully. I'm literally just talking. Anything I say that reminds me of a program I have, I talk about that program with no, there is no bad feelings. Because ultimately, if people. I'm going to give so much good value inside of my masterclass that I know it's worth every penny. I'm not. I didn't get people in a masterclass to sell to them, but it doesn't make much sense to have all these amazing things for them that they may want and then they don't know about it. So I would be very at ease doing that. If it doesn't feel aligned and the connection isn't there, then I do my masterclass, and at the end, I say, anybody who wants to stay, I'm going to discuss this certain program when I'm done. And so if you want to be there, stay at the end and I'll talk to you about it. And a lot of people will. Because they're curious doesn't mean they're all going to buy if they stay, but it means that they're curious, which is the first step in our magic. Stay and I'll talk about it. I actually really like doing that, that I'm squeaky clean with the whole program. And then I trust enough in my connection that I feel that if I say, stay and I'll talk about it, the people will stay. And this is why. This is. It's scary to find out, am I in the zone? It's a scary thing to say. Those of you who'd like to know my next offer, I'm going to talk about it after the masterclass. What if everybody leaves? That is a scary thing. If you're not in the zone, you will feel more at ease just trying to sell during the masterclass which is, okay, you're going to practice this. You could also do a five day masterclass and sell nothing and do a Shop with me event at the end and seed the shop with me the whole week. They all work. It works to sell on a live stream, it works to sell throughout a masterclass, it works to sell at the end of a masterclass, it works to sell throughout a masterclass, it works to sell everywhere. Because the strategy doesn't matter as long as these three pieces are there. There's curiosity, there's connection, and there's valuable content. If you have that, you are going to start to build an audience. Now, in the beginning, most people quit because their context is very small. Which is, is this launch working? Did this sales launch work? If that's as big as your context is ever going to be, then you're the actor that has a story that they don't nail any of their auditions. Meryl Streep got refused so many times. She was told she was not pretty enough for television. She was told she didn't have it. If her context was only as big as her next audition, she would not be Meryl Streep. But her context was she was going to be extraordinary. She was going to do this no matter what. And so every no was not the context. It was just part of the big picture, part of the story. So when you start building your launches like this, even if it's like, okay, you've created this incredible brand, you've launched it, you did a live stream, you invited people in, you thought you were in the zone, you made a sale, nobody bought, but do you know how many people watched you do that and thought, huh, I never heard about her before. Now, if you continue in your life to keep being in alignment with your context, all those people who didn't buy the first masterclass are now in your shopping center. They may have only gone to browse and they may have not bought anything, but they have you in their mind. If you keep posting in alignment with your context, day after day after day, the next time you have a launch, there's a preconceived trust built from the last launch. And you build on that and you build on that. But most people don't. They try and they fail and they quit. They try and they fail and they quit. They try and they fail and they take a break and they quit. Instead of they do their best, they learn, they refine, they come back, they do their best, they learn, they refine, they come back, they do their best, they Learn, they refine, they come back. That creates momentum, it creates connection. It creates people who will say to you, I can't this time, but I will in the future. I can't this time, but I will eventually believe them when they say that. Believe in their power. I have people that are here right now in this masterclass that have told me so many times, one day I'll be in your world. And I said, I can't wait. Because one day you will. Instead of what's wrong with me? Nothing's wrong with me. It has nothing to do with me. It's your timing. I do my best, I do what I've got to do. I do my work, I refine, I come back over and over again. And it grows. I get better, I get stronger, my work gets better. You get more successful in the work that I create, my free masterclass, my smaller offers, and eventually it grows and grows and grows and grows and grows. This is the growth factor. Sales are not success and failure. They're the energetic buildup that builds your reputation. They're the energetic connection that shows people you're not going anywhere. They're the energetic context that shows people that you don't stop treating them with respect after you've had a no. Have you ever not bought from someone and the level of energy or like respect for you plummets in like a split second the minute you're like, look, I've. I've realized I'm not ready. Have you ever experienced that? I have. Oh, my gosh, we're so excited. Of course we can talk to you, have any questions. We're here. We're here. Okay. I'm going to need to feel into it because something's off. Cut. Energy's cut. Yeah. Never answering me again. Well, thank goodness I care about us long term. If this isn't, if it's not today, it could be next time. It's okay. It's all about your trajectory. My trajectory. There's billions of people on this planet. I keep doing my job, you keep doing what you got to do, and eventually, if our paths are meant to cross, they're going to cross again. We both got this. It's good. It's okay. The genius in me sees the genius in you. I trust in your intuition. If this isn't right for you, but it might be later, I am definitely not going to make you wrong for what you feel is right. If we're building a long term relationship, I need to be able to respect your. No, I need to be able to Respect your timing, to respect your power, your intellect and your choices even when they don't serve me. This is a context that grows and grows and grows over time. And so for me, the strategy that I use is a strategy that promotes long term connection. Yes, there are more sharp approaches where you're like, here's what you do. You do the sales thing and then if anybody has a question, you get them on a call and you get them on the call and you get them to tell them you every rebuttal they have. And then here's how you handle rebuttals. Here's how you discredit every single one of their fears and beliefs. Here's how you gaslight their deepest fears until they give you their credit card. Please don't do that. Like especially in this line of work. For those of you who are in the personal development field, it's like it's so harmful and there's no point because they'll never buy from you again. You'll have one sale and they'll never do it again. Long term relationships are everything. Long term relationships. And not just that, like how you feel about yourself. At the end of the day, I'm excited to sell because I know I do it in a way that makes people happy. I'm excited to sell because I know that I'm doing a good thing on the planet. I'm excited to sell because it's good for me, for you, for us. I'm excited to sell because I know I do it from an aligned place and so I can enjoy doing it long term. The goal is that you enjoy doing it long term. And if you understand this cycle, then what you're always doing with people is living, bringing yourself back to the context, living in alignment with your life, creating an excited buzz, feeling inside of your own body with your own work and sharing that feeling with other people, creating connection during that excitement. So people feel you. And when you're in the zone with them, you explain what it is that you have to offer and you make a sale. If they buy it, that's fantastic. And if they don't, you just cycle back again. Get back into your context, get back into your alignment. If you can stay in this, you're in this perpetual flow of energy. If your context is big enough to hold this sequence over and over again, it is undeniable that you're going to make it. I have seen people be told like you are, you don't have what it takes. People told me before you, people told me, I didn't have what it takes. I don't look the part. I don't look like all the other successful people. I have this. That's not right with me. I don't speak well. I have an accent. I have this. I don't know. People don't like it. And you've always told me I could do it, and I just believed it. And I just kept going over and over again. And Now I make 40, 50, 60, 70, $80,000, 100,000, 200, 4, 5, 6, 7, $800,000 a month. People who said you never make it. You don't have what it takes. You don't have the it factor. You don't have. People don't care about the it factor. If they love you, they care about you. You've got to work so hard on being perfect if there's no love, if there's no care, if there's no relationship. But the real truth is, like, when we are real people and we care about people, the relationship overrides everything. Yes. If I put you on a pedestal and I'm buying from you because I think you're a rock star, I'm going to expect perfection from you all the time. But if we have built a real relationship over time, you keep delivering things that change my life. I can see that you're an energetic match for the things you talk about. You lead in a way that really resonates with me over and over and over again. When I'm ready, I'm going to choose you. Not because you're an expert, but because you're the one for me and you've been the one. Even before I could afford it, you were the one. I knew I was going to work with you one day, and I'm working with you now, and it feels so good to do that. And if I can't work for you, with you continuously, I'm going to put on my vision board that I'll work with you again eventually. And I will. And there are so many people doing this that eventually it all works. People cannot be your ticket to the things you want in life. We rise together. You do the greatest work of your life. You trust in yourself and you create energetically sound sequences. This is an energetic funnel. If I can get you excited, I can get a lot of people excited. A lot of people can feel the excitement. But I won't necessarily connect with everybody. This is energetic funnel. And even though I connect with everybody, not everyone will go beyond that connection and say, okay, tell me what your program is then. But Some will. And some people will get excited and connected with me and listen to my sales pitch and still say no. And some people will say, wish I could do that again. I wish I could do that. And some people will be like, I think I'm gonna do that. Let me just ask my partner. But I actually think I want to do that. And some people will be like, take my money now. I've already paid. I want to do it. Yes. And it's like none of it means anything. So if I continue the sequence over and over and over again, I'm just creating excitement with people, relationships with people. They get to know what I do. And some people come now and some people come later, and that's it. But it's the ongoing continuation of this sequence that makes a difference and the fact that it's energetically sound. Because if you are not in a big context in your life, every failure will feel like a failure. If you're not in alignment, the manifestation of the right people is off. If you don't create curiosity and you just give it to them. We love curiosity. We love it in romance, we love it in friendship, we love it in movies. We love it. We love feeling more than just and then connection. I got you excited, but I don't care about you. The relationship's over. I got you excited and I care about you. The saga continues. I got you excited and I care about you. And I've got something really good. The saga continues. And if it's an energetic match, then I buy now. And if it's not, maybe they buy later or they just weren't right for you, and that's perfect. But if you can stay in your context during this, you're going to build an audience that loves to buy from you. There are people here in this invisible offer that have been buying from me since 2016, 2017, and they're back and they're here and they're happy to be here. That says a lot. They may not be in all my programs, they may not have been able to calibrate to the super expensive stuff, but as soon as I make something that's energetically available and they feel the curiosity and the connection, then they hear lifetime connection with people and care for people. So what I want you to look at during your experience of the sequence is like, have you genuinely been excited about your work? Genuinely. And if you've been genuinely excited about your work, have you let yourself share that? If you've been profoundly moved by your work, do you even let yourself tell people do you let yourself share that? Does that come through for people when you're saying, I just want to share with you how proud I am of this? I'm freaking out. Like, I'm, I'm so happy. Like, do you actually let people know that? Do you create connection with them or do you just get so excited that you just tell them right off the hop what it is? There's got to be a build up. There's got to be connection. You got to trust that they care because the more you, the more you care and the more you trust their care. There's an us. For me, for you, for us. Us is the secret spice to sales. If it's all about me, doesn't fly. If it's all about you, it doesn't fly because people will never buy that yet. Will you ever buy it? Like, it's not for me. I'm selling this thing. It's really expensive. But ultimately it's not about me at all. I just care about. I don't think so. Us. For me, for you, for us. If you were honest about that. I'm so excited for this. For me. I'm so excited for this. For you. I care about us having the greatest experience. Like, if there's an us, the sale has changed, changed the game. And so little people understand this that you will stand out so much in this energy. Now, the reason I don't want you to literally go and be like, okay, Melanie, you didn't exactly give me an exact strategy. I feel like I'm not exactly clear on what to do. I don't want to give you an exact strategy because if you go out there and just start spewing and saying exactly what I say to sell, everybody's going to know that if you just start looking at another coach and looking at exactly what they say and what they do and you copy that, you will make them feel sad and mad and angry. You've got to discover your own thing. It's not real until it's yours. What is your way of creating curiosity, really? What is your way of creating connection? Really? What's your way of delivering your content? Really figure it out. Stay in a context that's bigger than momentary success and failure. Stretch beyond that. You're doing big things. Find your way. If you're a copy of someone else, you'll always just be a copy of someone else and no one pays more for the replica. You want to do big things in your life. You want to change the face of the world? You've got to Be different. It's got to be different coming from you. So the sale, the S in cash stands for strategy. So context, alignment, strategy, whatever your strategy is and you can change it. I've done Invisible Offer strategies, Masterclass strategies, selling my personal page strategies. I've done all kinds of strategies. You could do paid ad strategies if you wanted. If you don't have context and alignment, your paid ads will not work. I have had people pay thousands and thousands and thousands and thousands and thousands and thousands and thousands of dollars on paid ads. They don't work because there's no context and no alignment. You've got to have the energy and the excitement. Well, if it's not excitement, then what is it? If you're selling something and you're not proud and you're not excited, are you really, really surprised that people aren't buying it? Unless you're selling a need. But then unfortunately, if you're selling a need, a lot of time it's fear based. And so there's a reason not everybody's making $50 million in a few years doing the work they do. I'm excited because I know I'm doing extraordinary work that helps people. It helps me be excited. If I was doing something, if I was selling something sad that people need, I wouldn't be excited about that. Although I could potentially be excited that their needs would be met, but it probably still wouldn't be excitement. It would be like deep connection to my work. Right. So you're going to define your strategy, but you're going to realize that the strategy is just the tiniest piece of the puzzle. Now, questions that are like, how do I get excited or how do I stay excited? This is where your work and your context and your alignment matter more than anything. This is where the inner work matters. And if you, if you get to this point here and you're like, what if I can't do this part? Go back to the beginning. Does your context hold your sale? Does your context hold it all? Or are you just going, I'm trying to sell this one program on the Internet and either there's either success or failure. And I feel bad and I'm not excited. I'm stressed because I need to make money. And so I'm selling this thing because I think people need it. So if anything I'm saying isn't landing rewatch day one and day two, because this really is a sequence that makes perfect sense if all the pieces have landed. So if anything is missing, go back to day one and day two. The Strategy is only as good as your energy. And so there are people who will say that they use urgency. I just saw this in the comments. Urgency and scarcity. I use curiosity and connection. They're two sides of the same coin. It's just, even when you think of flirting with someone, if you're like, okay, how do I. How do I have the relationship of my dreams? It's like, well, there's got to be some kind of connection, right? And then you've got to, like, care about the person and be curious about their lives and go from there. Or someone might be like, well, you pretend you're leaving soon or you flirt with their friend or. You know what I mean? Scarcity. Like, there's tactics and then there's energetics. Tactics are the cheap thing you do when you're not able to be strong enough to be energetically sound. Like, if I can't be strong enough to be energetically sound, then I'll be manipulative with a tactic. Underground goes and creates some of the same feelings. Excitement and fear are two different sides of the same vibrational string you pull. Both can get triggered at once. So people who can't create excitement create fear. I want. I want you to believe you can create excitement. And the way you create excitement is you believe people care. And the reason you believe people care is because you're in. You're in the zone. And you're in the zone because you're in alignment with your work. And you're in alignment with your work because your context is big. This all comes together beautifully. It's so powerful. And if you can get yourself behind these energies, your life will change, your business will change, your conversations will change. Tomorrow we're going to talk about more of the energetics behind this. So when you're manifesting, there's also an S in the manifestation sequence where you're not really doing. It's different. There's different energy. But if you create sales strategies with these three things in mind, you could take anyone's sales strategy, you could borrow anybody's sales strategy and add these energetics. They'll work. It's the energetics. The energetics supply the strategy. All the strategies work. I've tried hundreds of strategies, different ways, posting in different orders. It all works. I have never launched a thing that didn't work if I was in this alignment. Never. Never. Even when there wasn't a lot of people watching me, the ratio was working based on these energetics. And if I was not in the zone, it didn't Work. But it's the energy. It's the energy. It's the energy. It's the energy. It's the energy. Now, tomorrow. No, tomorrow we have off again. And so what I would really love for you to do is to imagine a launch sequence for your next program where you're going to create a sales strategy. You're going to say to yourself, okay, let's say that my next program that I'm selling is. What could be new about it? Is there a new module I could launch? Or have they never heard of it before? Is there a new branding I could do? What can I do to literally get myself excited about this? And can I get myself behind the belief that people are also excited? If your head tells you people aren't excited, you aren't excited. Because we forget the voices in our head are us. Like the intelligence that powers the voice in your head is yours. It's your intelligence. So when you say, yeah, but I don't think people get excited, it's because you're not. Yeah, but people will think it's too expensive. People who? The people in your head. Voice powered by you. Yeah, but I love it. I love this price. Of course you love the price. Except you don't think people will buy it. Well, yeah, no, I don't. I think people will think it's too expensive. People who? People in your head. You're the people in your head. Oh, yeah. Listen to the people in your head. They are you. They are. Your deepest, most profound belief about this offer. If it's. If you're not excited, you're going to think people won't get excited. No, no, no. I'm super excited, Lenny. I'm so excited. It's just them. Them who? Them. The ones that aren't. Who? The people. Which people? There are no people right now. It's me and you. I can already tell the people. We'll say, which people? The ones in your head. Yes. Read the credits. The actor that plays the voice in your head hears you. Like it's you. Okay, so whatever the voice says, it's you. You think it's too expensive. Change the price. You think they're not going to get excited? Get excited. You think it's not good enough. It's not good enough. And it's okay. Get. Make it better. It's actually not good enough. If you say it's not, that means you think you can do better. Do better. I don't think I can do better. I think it's my best. Then get excited. What if they don't think it's the best, then you've got more in you. What are you afraid of? Why aren't you going all in? Well, what if I go all in and they still don't think it's the best? So you don't think you're good enough? What do we need to do to fix that? This is your voice. These are your voices in your head. All of them. So if you got to do the work on you, you got to do the work on you. But ultimately, if you get in alignment with this process, there is nothing you cannot be, there is nothing you cannot do, and there is nothing you cannot have. So let's get behind it. You're going to create excitement for what's coming up next. Then you're going to create connection. So what's a story that you can talk about? What's something that really brings you back to why you want to do this in the first place? Almost everything you sell or everything you do in your life, there's a reason. What makes you want to talk about this? What makes. When I was selling the Invisible Offer, there was this beautiful story every day that came to mind. Like, I want to share this part with them because that part had me connect back to why I was selling this thing in the first place, made me connect back to my feelings about it. And if I'm connected to my feelings and you manage to connect to my feelings too, we have a connection. So you feel the excitement. It's transferable. Why are you excited? Why is this good for them? Why is it good for you? Why are you excited to sell this? Why are you excited to deliver this? What's good about it? Get yourself connected. Get your passion back. Passion overrides most things. If you're in the zone, if you're in your power, your passion, your excitement, like, you're magnetic. So get in the vibes. Get in the vibes. Just practice this as an energetic strategy for now. So how would you get excited? What do you need to do to get excited? What do you need to do for connection? What's a good story? And then what would you want to talk about? What do you want to say about this offer? Not what do you think they need or else they won't buy. What do you want to say that's exciting, that's good, that's like, this is really all I want to say. And you can fill in the blanks with posts and a Q and A later, but what would you really want to say that would be like Energetically sound in your offer feel and see if you can feel different about that than any other time that you've ever sold something. Because the context is so, so much bigger. So much bigger. So you have tomorrow to sit and to work on that. And then we're going to do the manifestation version of S on our next call. This is important because I always use manifestation and sales When I'm selling, I want to manifest the right buyer. I want to manifest the clients that are the right ones for me. I want to, I want to be manifesting while I'm creating. It's a co creation always. So this actually works in the sales sequence. But if you're not selling, it's going to show you how you manifest things. With the S part, I am going to also, at the end of the next module, be offering something that will be time sensitive. And so if you do not have it in your calendar already to be live, schedule the replay pretty fast in your calendar because it will happen, it will be a time sensitive offer. And if you're like, oh my gosh, I didn't see it, we will, I won't be, we won't be able to go back on that. It's so important in my world that I honor with integrity the boundaries and the lines that we put when we say price goes up, when it goes up, it goes up. When we say this lasts until then and it's done. And it's done. It's so important that I honor that in my business. And so I'm telling you there will be a time sensitive offer, a time sensitive opportunity, a time sensitive conversation that's going to happen after tomorrow's live. So if you can be there live, it's going to be great. And if you cannot be there, schedule the replay because we don't make exceptions, okay? So enjoy this part. Get out of your head, into your energy for you, for your people, for the well being of sales on the planet. Let's make this fun, let's make this exciting, let's make this extraordinary. Please. People deserve a better buying experience. We deserve a better buying experience. So as we change this, we change the way it's done. Enjoy. Thank you for being here. I love you. You're beautiful. You smell nice. And I will see you on Monday by it. Sam, it.