The Buyer 2023 - Module 10

Sa, Sam. Hello, gorgeous human beings of the buyer. Let's have a look and see who's on camera with me today. Sa is here. Jonathan is here. Samantha, Linda. Hello. Marjorie, Anna, Valerie, Merlin. Hello. Ricky is here. Emily, Rita, Christy. Hello. Hello. Priscilla, Tanya, Natalie, Anna. So great to see you all. And some of you not on camera, some of you meeting us on Facebook. Thank you so much for being here. So today I have, I have a cool kind of plan. I want to take us in a little bit of a direction and then I'm going to open the mics again so that you can kind of dive into what your feels and your thoughts about what we're going to talk about here. So I want to bring you back to the beginning of your decision to start being an entrepreneur. The beginning of when you started to really feel like what you were doing was the best idea since sliced bread. I want you to see if you can kind of remember what you felt when you started dreaming about this working and what you imagined the world didn't know that you knew that the world didn't know. Do you remember that feeling of like, oh, my gosh, I have just tapped into the holy grail of the best idea in the world. Can you only imagine what will happen when people get the memo about this? When you were still just dreaming it up and imagining what it could be like? Do you remember that phase of your, of your beginning? So what I'd love for you to do is to tell me in the comment section if you could kind of explain what that feels like or what it felt like. What was the energy? What, how did you feel about starting a business when you were first thinking about it and it was like, can you imagine what if, when you were starting to imagine the future and what if people got it? Like, what, what was that like? So let's see, in business, in, in this coaching business or the first business, whichever one comes to mind, doesn't matter. Some people are here for their coaching businesses, some people here for different businesses. So whatever business you want to think about. I have such a dual feeling because the moment I chose my business, I lost my love. So let's think about before you chose the business, when you were thinking about choosing the business, when you were like thinking about business like it was going to be the best thing before that moment, if you can. Andrew says, yes, it felt like everybody needs to know how empowering this is. Jonathan was not worried about how Sarah said chose two times to be in business. It never started by what if? It was just like I'm doing it. Anything is possible. Enthusiasm. Huge vision. Exactly that. I know the silver bullet. And only one. Top. Top. One percent of women would know excitement to help and change the world. The sparkly water bubbles in a wine glass are popping and moving when the light is shining through it. I love that. Visual. Fun and energizing. Full of possibilities. I wanted to make eyelash extensions more natural. Take my time to do quality. I wanted to do it differently. Like all the visionary stuff, all the. All the ideas of what it could be. Expansion, Expansion. Tingling excitement. A buzzing with excitement feeling. Oh my God. I feel like I had invented organic protein powder. Back when clean protein powders weren't a thing yet. Look at the shelves now. I wanted everyone to know I felt limitless. I don't know this feeling at all. Okay. So exciting. So much energy. I felt it today. Wild out of this world. Like Brave Hearts meets Brave Heart meets Mulan. I love that I was dreaming of the freedom and the limitlessness of it. Of possibilities. So here's what I want us to look at here. The easiest time to feel on the frequency of potentiality, of anything is possible is before you've ever touched the thing, before you've ever done it. Like love is the most beautiful ideal, before you've ever been in love and before you've ever had a heartbreak. Marriage is the most extraordinary concept. Before you've ever been married. Before you've even started planning the wedding. Everything is the most easy to imagine. It can be perfect before you've touched it. And this is why when we sometimes see the people who come in bright eyed and bushy tailed coming out of the woodworks and all of a sudden everything's working for them really fast. It's because they still have all that innocence and all that beauty and all that magic of what if? And so what happens to us a lot is that we start our idea and we imagine what the future is going to look like. But we don't know how we're going to get there. Same as what Jonathan Express. Like you're not. You can't even make a solid plan because you don't know. It's like if I said, okay, I want to drive from here to the best restaurant in this town. Should I go left or right? I don't know. I don't know what the best restaurant in this town is. I can't. I can't even make a decision because I don't know where I'm going. I would have to go on an adventure. And so it's the frequency of adventure, of unknown, of mystery. And there is so much magnetism on those frequencies we don't know. But then as we get closer and we start to get results, there's an experience that we have. And one of those first experiences is the fear that it won't get bigger than this or the fear that we will lose this. So can you remember in your body the first time you had a thought like, whoa, this. Making it to this was maybe a little harder than I thought. What if this is the best I can do? Like, how do I make it better than this? All of a sudden the tangibles started to kick in. Or it felt like I just. I don't know if I'm ever going to be able to make it look the way. Like, do I make peace with this? How do I make it to the next level? All of a sudden it stops being this ethereal when I do this. It's going to work because now it's like I'm doing it and it's working but not working the way my head told me it would. And so now I'm like, okay, now what? Because I've given it my best and now we're here. So now what was the plan? Right. I felt like. It felt like such a ceiling when I hit my first six figures. Because, like, six figures is huge. And I didn't think it would feel like this. And it's also not all that huge, but it's huge, but it's not huge. And it took me a lot to make six figures. How the heck am I going to make seven? How do I. 10 times this? This was everything. This was a hundred percent. How do you 10 times 100. So is 6 enough? No. Yes. No. Yes. No. Yes. No. I don't know. Like, I. I don't know how to feel about even my. My dreams, my goals. I used to work in corporate America for many years. I never liked it. I was only there for the paycheck. I felt chained to a cube, forced to work certain hours looking for and acting a certain way. And there was never any job security. Growing up in Norway and knowing my friends had five weeks. Oh, five weeks of vacation, like 20 plus holidays. I wanted freedom. I always dreamed of something bigger and better. Yes. Samantha says I felt this when I hit a 50k month. It felt so exciting. And then contraction. Totally get that. I felt a lot of resistance. The responsibility felt overwhelming. Totally get that. I felt extraterrestrial with my cerebral not connected to heart. Move to jump in business and I wouldn't change nothing in my movie. But the scenario you're talking about seems really exciting. Well, maybe it'll be a fun thing to, to tap into here. So what I, what I, what does it say? Okay, yes. So when I think of like million dollar months in my world, that, that's how I felt the first time I had a million dollar a month. I was like, oh my gosh, this is insane. And then I was like, how the heck did that even happen? And Kevin and I went out for dinner and I wrote down every, every payment that came through. How many new afes in full on payment plans? How many new people in Unity or hypermind at that point, in full, in installments? How many people private clients, my little master classes that I'd done prosperity codes like this doesn't make sense. Like I'll never be able to do this again because the people who've now paid in full are in, I don't know where the other ones are. So the payment plans will be there next week or next, next month, but everybody else won't. There's a lot of people who just came in fresh. This person who decided to pay in full for a year, private coaching, that person's there now, can't do that again next month. So I can't have another million dollar month because I can't do what I just did again. And the one idea I just had, I can't do that again. I just did it. So that's already been sold. And people won't buy the replays of this as much as they bought the original. So I can't have another one like how do you. How, how. And so what I had to realize is the only way to make a second million dollar month is to make a first million dollar month again. The only way to actually grow your business big is to play with the magic of a new beginning in the middle of your journey. And we've got to be brave and connected to some sort of dream in order to feel like we can do that. Because the realism of what we're doing takes over the idealism. And the, the place where luxury survives is where idealism and realism collide. I, in an ideal world, I would have everything. In a real world, I can buy a lot of things. And I'm going to consistently be shopping and consistently be choosing and consistently be saying yes to certain things. That's luxury in your business. It's got to be like, what's actually my next vision? And so I don't really talk about goals because I feel they're very stagnant. And I also feel like by the time I hit the goal, it's already changed. And so it feels like when I do that, I'm setting myself up to do something that I'll never feel happy enough to have done. Like, it doesn't matter what if I hit, if I haven't. I want to make a million dollars a month. Well, the minute I make a million dollars a month, I want to. So what's the point of a goal? Really? It. It's more this, like, vision casting that I do. It's like an energetic projection of how I want to feel of growth, of what's the next moving target. And so there's a lot less pressure on it. And it's very much attached to the frequency of what makes no sense. Unrealistic goal achievement. It doesn't make sense. It's not the goal that I make the plan to hit because if I hit it, I'm worthy. It makes no sense. And I want to make this plan, this goal, this dream, just to see who I become and going for it, just to think of what crazy idea I can come up with that makes no sense. And that's just nuts when I think of some of the things I've done like that. When I first did the invisible offer, no one had ever done an invisible offer before. It was a brand new thing. And I was with Kevin and Shannon, and Shannon said, mark my words, the entire coaching industry will start doing this this month. Like, this is. This is going to happen. But the idea of it, when I brought it out made no sense. It was like, I am going to sell something and it's not even just copycats, it's just, it's genius. When you've built a brand that's energetically sound, this is genius because you don't have the pressure of explaining what it is. And you have the excitement of knowing that people trusted you and love you and that makes you want to give them even more. And so invisible offers end up being for people that have the heart, in the right place and care about their businesses, obviously, like ethical people. Invisible offers end up being some of the best offers because the feeling that someone would choose you and pay a certain amount makes you want to just give them the moon. But when you had to promise it was good and swear it was going to be this and break down all the details, you're just like, by the time it's time to deliver it, it feels like you've given so much of your magic away. Justifying it that you just want to get it over with so you can be sparkly again. But with the invisible offer, everything's a secret, everything's a mystery. And so I could. I felt like I could hold the energy and say, you know, let's. Let's do this and see what happens. The first invisible offer I did, I think something like 3,000 people bought it. I couldn't believe it, but it was the first time I did it. And what I know is that the first time you do something, your energy is the most pure. There's no expectation, there's no fear. It's just like, let's see what happens. It's backed by potentiality. After that, when you start adding expectation, pressure. What we did last time, the numbers do go down sometimes. And so what I want you to look at right now is have you ever had the experience of selling something the first time and there was a lot of people in it, and then you sold it the next time, and there was a little bit less people in it, and then you sold it again the next time there's a little bit less people in it, and you got in your head about that, like something was wrong with what you offered. Does that ever happen to you? Okay, so what I want you to imagine this is, is we squeeze fresh lemons into a big bucket, and then we pour just enough, you know, sugar and water for it to be the most delicious lemonade. And then when it gets to about half, we're like, I don't want this to run out. Let's add more water. The lemonade doesn't taste the same, but there's more lemonade. Then when you get to about half and you're like, I want. I want the full pitcher. Again, you add more water. Lemonade is less potent. Again, there's more lemonade, but it dilutes. It dilutes. It dilutes. Ideas are like that. The first time you have the idea it is the most potent. Then it's a little bit of an adaptation. It doesn't mean it's a bad thing to do it over and over again. You get to just have more lemonade. This is like those sequels where the first one is a masterpiece, the second one is good, but everyone says, never, ever. It's never as good as the first one. And then the third one's a freaking masterpiece, but not as good as the second one or the third one, or sometimes they took it in a different direction because the second one wasn't so great. And so let's Say they realize, first picture was perfect. Second picture was diluted. So in the next picture they added, you know, lavender, simple syrup. And then this. This lemonade ended up being even more delicious than the first one because you innovated on it. You did something different. You didn't just add more water, you added other ingredients. Then sometimes that happens. The third movie is even better than the second and even better than the first because they realized the second one was like. And then they did more on the third. You will realize that it's like this in business. A lot of people will say, you've got to find one thing and you've got to sell it over and over and over and over and over again. And that is going to cost you the last energy. Just change your audience, Change your audience over and over again. I'm okay with that as long as you change your audience. One of our problems in the. In the organic marketing online is if you don't change your audience and you don't change your offers, you're just watering down your lemonade to the same people who had the first sip of the first perfect picture, and they're like, this is good. The first picture was better. And when we know that and we're like, am I going to do this as good as the first one? I don't feel as excited as the first one. I don't feel like I've. I'm tapped into the holy grail of concepts. The way I felt on the first one, it just. Something about it feels not so exciting. So when we look at this with a physical product, for example, when I first came out with my Alpha Femme water bottles, I was, like, freaking out when I launched them. We sold out all the water bottles within a couple of months. There was none left. When I relaunched them, I changed them. I changed the packaging, I changed the esthetic of them. And although a lot of people who had kind of been on the wait list waiting for the last model to bought them, there wasn't the hype that came out when I invented the new product, because I didn't feel the hype. I just felt happy, grateful, happy for the refinement. Like, it wasn't, oh, my gosh, you guys will never believe what I just invented. It's more like the water bottles are back. And so in your physical products and your services, if there's nothing new, it's going to be very difficult to continue to feel the feeling you felt in the beginning. Even when I think of the luxury companies, it's like there's a new, let's say I love the Miami edition. Well, they just open a West Hollywood edition. Well, they're going to be opening an edition here and there. Like, let's say I love the Amman hotels. Well, now they're opening an Amman in Miami and now they're opening in Amman somewhere. Okay, I'm going to get to go. This is going to be amazing. I'm so excited. The CH they're opening, they're expanding, they're adding, Something's coming, they're rebranding, something's happening. There's a new Lamborghini coming out and they're going to do a big launch about the new Lamborghini. There's a new collection at Cartier and that, you know, or Tiffany's has a Blue Book event where all their new pieces of jewelry that people have been working on for a year are finally now being released to the public and the VIP clients get to see them first. There's a new collection, there's a new concept. So if you look at your business right now and you think to yourself, how much of what I'm doing is birthed brand new versus how many of the things am I trying to make as good as the first time I did it or trying to refine like I'm doing it? It's not exactly the same as the last thing I did, but it's very similar. But it's a little different because it's this, but it's not brand new. You're not spending time in creative space in your mind. When we think about the beginning of our journey, so much of our time was spent thinking about how amazing it could be. Now we spend a lot of our time doing in order to try to make it better, while thinking about how it's not as good as we wish it was. So of course it doesn't have the same magnetism. There has got to be space in your life for creation and creation not just because you need to create something new, because your business needs it, but creation because you tapped into something that matters to you. There's a new product, there's a new offer, there's a new service, there's a new angle, there's a new way that really lights your spirit up. If you can imagine a new, like a singer, you imagine one of the singers that creates a lot of music, let's say Taylor Swift, because she writes her own music, she disappears sometimes for years at a time. Like she has disappeared entirely for years at a time to write her iconic work. Do you Feel pressured to be on all the time, that if you disappear for two minutes, you're going to be forgotten, that you don't have time to think and create because you've got to deliver what you've promised on. And so a big part of the luxury and of the high ticket is that you're not just paid for the delivery of the offer. And so this here is going to help you change how you feel about your pricing. You're not just paying for what it takes to deliver the offer. You're paying for what it takes to create it, to invent it, to birth it, to be the person who's lived enough to even know what you're doing. It's the creation phase, the artistry. Like when people ask me, why how come those crystal water bottles are so expensive? Do you know how many hours went into the creation of the design? How many bottles we got back? And I was like, no, we changed our logo. Like the new logo, Alpha femme square was created for the water bottle. There was something about the thicker lines on the water bottle that I didn't love. And I was like, I want to find something very minimalistic. And when that logo came out, I wanted a whole rebrand of my whole company. But that arrived on the water bottle first. It was designed for the water bottle. How much goes into the care about your programs now? Kasha says, my programs should be $100,000. With this understanding, when you're charging four grand for your programs, you're not in your head wondering who can afford it. You're saying, do you understand the value you're getting for $4,000? If you knew what I put into this, what it's taken me when I deliver a program like exponential wealth. I've been refining wealth conversations since 2018. The amount of money I've made in so many different ways in order to be able to refine this program, the amount of times I let it, taken it, listened to it, changed it, adapted it for it to be what it is right now. The amount of people who took it, the amount of millions that were made from that very program. I could easily charge a hundred thousand dollars for that program, but I'm gonna earn well over a hundred thousand dollars for the program. And this is where the magic is. We don't need to charge what we're worth because we get to earn. Earn what we're worth. Not one person will ever pay you what you're worth. One person, one client. That. That can't happen. So you're going to earn what you believe you're worth by charging what it's worth to the buyer. And so it's always going to be a bargain for them because if they took the energy and the time that you took in order to build whatever it is, it would cost them $100,000. But now they get to get everything. And instead of it costing them $100,000 plus time, it cost them $4,000 less time. I want you to start seeing your body of work this way. It's not just about how much it costs. Like, oh, this is just a notebook. And other typical notebooks cost about 50 bucks. So this should be 50 bucks. This is a clothing line. Typical t shirts cost $35. Oh, this is just a program. And usually for a five day program it's about 500 or $1,000. What did you put into it? Why luxury ends up being more expensive is because luxury tends to put more into it. People will actually say, you know, if you, if you have a cheaper designer design it, it'll cost less. If you don't care so much about the quality of the material, it'll cost less. If you don't care about how it's shipped and, and how the people are treated when it's shipped, it's going to cost less. If you don't care about how it's stored, it'll cost less. If you don't care about all the details, it'll cost less. If you care about all the details, it costs more. That's why luxury costs more, because I care about everything. The design, the execution, the packaging, the shipping, everything, everybody that touches it, the energetics, the creating it, all of it. And then I want to wrap it and I want a person to personally wrap it like a Christmas present and send it to you. I want everything about it to be the most highest level of care. That's a luxury product. And so by the time you're putting a price tag on it, it's not about what it's worth financially, it's about what it's valued at. What's the value of that kind of care? And the fact is the people who don't value the care won't value the price. And we've got to make sense, we've got to make peace with that. If not, the first person who ever tells you you charge too much will put you right in your head. You're like, oh my gosh, maybe I do charge too much. But the person that doesn't value why it's expensive for you to make will never value the price value, sees value. If I value what this is, I value the price. If I value what it took, I value the price. If I value what you see, what you think, what you feel, how you made it, if I value the journey, if I value. If I value, then I'll. I'll see the value. And if I don't care about that stuff, that doesn't matter to me. That's crazy. That's stupid. Shouldn't spend money like that. Then don't value it. So if you're looking at your business now and you're really honest with yourself, how much of your time that you will have to spend on your business is being used of you being head over heels in love with your life, putting yourself in the absolute best possible vibe just to focus on the creation of something that takes your breath away. Knowing something could come through and something couldn't. But it's part of the process. Creating, inventing, feeling, imagining an amazing outcome, realizing that the time you're spending today is actually part of the value of the, of the, the package, the program, the offer, the. The product. Like how much of your time is spent actually creating this kind of energy. That's part of what makes it a luxury experience. When the person buys it, Ricky says 5 to 10%. When that number is low, we compare it to who we were in the beginning. There's no wonder it's not going the way we thought we would. It would even 30 to 40%. It's like if it was a hundred percent at the beginning and we felt limitless. It was a hundred percent of the time at the beginning, Anna, 3%. Like it was a hundred percent. The dreamer, the visionary, the energetics of. I am the one. I know what I'm doing. I believe in this. I. This is the greatest. And I'm thinking about it. And what if I did this and what if I did that and what if that's the frequency of the visionary and that is the frequency that when you were on it, you profoundly knew that your business would make the market was supposed to make. The further we get from that energy, the further we get from the connection. Because. And I was talking about this, my matrix mastermind before magnetism is something that is felt in a very interesting way. A lot of people think they've got to try to be magnetic, but the fact is magnetism is not something that you do. When you try to be magnetic, you often are applying a force onto something. That's not magnetism. Magnetism is pulling in force. And so it's more like I take everything in around me. I take in my ideas with creative gratitude. I take in my surroundings with beauty and love. I take in the breath of. I take in the presence of people I take in. And as I create this vortex of, like, if you can imagine yourself almost pulling the room in with your presence and your awareness, you're just. You're just pulling the room in. Well, all of a sudden, the buyer gets pulled into, like, I want to be a part of the things that's magnetized to you. I love what it feels like to be sucked and drawn in, pulled into that frequency when you're on that vibe. I want to be a part of this. And so it is definitely felt, not seen. And so many people who've hired me have said things to me like, I just can't tell you why or what, but there was something you said, or there's something I felt when you said something, and I felt it, and I just. I just felt it. And then I. It was a feeling that I got. That's the magnetism. And that magnetism gets switched on when you are taking the world in. So as soon as you're looking at, is it working? Do they like it? You're actually looking outside of you, not inside. Inside is, do I feel good? Am I in love with it? Does this feel the way I thought it would? Imagine when this will happen. Oh, my gosh. I can feel it. It's an inner vortex that creates magnetism. If you can imagine the inside of an ocean that starts to spiral, and then all of a sudden, it makes it that the top. Everything's being pulled into this vortex. When you think of a tornado that's pulling energy, it's this one very succinct tunnel of energy, and everything's being pulled away into the tunnel. What we're trying to do is be loud and seen and shiny. That's not magnetism. Magnetism is when you're sitting across the table speaking to someone, and the person at the table next door is almost whispering, and you can't help but want to know what they're saying for some strange reason, when on the same night, the other side, there's a table where they're talking really loud, and you want to tell them to. You're trying to have a nice conversation around here. I don't want to hear your conversation. Meanwhile, these people are whispering, and you're like, why? Because what they're talking about, they're all into it, and they're. It's a secret or it's an energy. And it's like, what's happening over there? It's alluring. I love that word. There's a pull. You're not invited, but you're inviting yourself. And the other one, it's loud. It's like they want the whole restaurant to know you're just not interested. That energy of I am pulled in, I am connected, I am in my own vortex. That's actually what pulls other people in. Now. Andrew said, I spend so much time non stop meditation, creating sacred spaces to contemplate and craft the work. Talking about it with people close to me who haven't gotten sick of it. That's an very important part, is talking about it with the people close to me who haven't gotten sick of it. But one thing that we sometimes forget is the simplicity of getting giddy about it. Because when we first started, it wasn't immediate, like meditation, that was the refinement of it. Like, oh, how can I be even more present with my excitement? You know, how can I spend even more time? Let me be more intentional. But I find that sometimes the intentionality creates a seriousness and a mental aspect that cuts the creativity. Some of my greatest ideas come when I'm doing the silliest things and it's like, oh my God, there's a zone when I'm not trying to control anything, when I'm just completely doing something that that's like, nothing makes sense. And then all of a sudden the idea comes through. And so why is it that when we look at the personalities that are really the visionaries, a lot of times people be like, that person is so mature. That person's like, that person has, wants to play video games all day. Like they have a, they have a TV in their toilet. Like they, these are the people that, how are they rich? Like, they're so silly. It's like. But the thing is they understood that they cannot let the creative part die. And I think that where we get caught up is if, when we're self made, there's this feeling of I want the world to respect me. And so I don't just want to do it what it is. I want to make sure that it looks like it's good enough. I want, I want to look like I'm, I'm focused. I want to look like I've made, I'm doing the right decisions. Like I'm, I'm this, I'm focusing, I'm having meetings, I'm doing what I've got to do. But really what really helps Us is to be the free, happy, simple, fun loving person that started to dream all of this up in the first place as often as possible. And so the simplicity. And I was talking about this in my mastermind before as well. Like when I was poor and people would talk to me about rich people, there's one thing I could get behind in my limiting beliefs, and we're going to talk more about this in Exponential Wealth. But one thing I could really get behind was the thought that rich people lost the joy of life. They made everything about being successful and powerful and money and how they look like. They stopped just being silly and fun loving and playful. They stopped being free. They stopped making the time for the little things. I believed that. And I. I think I. I really even said, well, I don't care about not being successful because I wouldn't want to lose that part of me that just can be free. And so as we become successful, though, and we start to realize the value of our work and the value of our discipline and the value of our story and the value of the things that we do, we start to put a lot of our human value on those things. But the thing is, the people who are still wanting to be successful, the ones who are beginning their journey, the ones who are in the mood to buy and who believe in the magic and the miracles, they're still on the playful frequency. The buyer is the one that still has space to dream. The buyer is the one that still thinks, if I had that purse, I would feel like Cinderella. If I had that, if I went to that trip, it would change my life if I could do that. The ones that are, they've worked so hard, they know what money is. They know, okay, money doesn't. Money isn't the be all and end all. It doesn't make you happy. Those people, they're not your ideal buyer. A lot of the times, the billionaire is not even your ideal client. The millionaire isn't your ideal client. Your ideal client is the person who's just started making the most money they've ever made in their life. The person who's actually freaking out with joy and excitement. The person who's still in that innocent phase of, like, this is fun. Everyone doesn't get it. The people who don't make money don't get it because they're not chasing their dreams. And the people who make all the money don't get it because they're not excited anymore and they take everything for granted. I'm. I get it. I'm. I'm the one on the right frequency. That is your most fun buyer. And that buyer exists only on the frequency where you're having the time of your life. The more serious you are. Yes. You might get a business meeting with a billionaire. Yes. And I'm not saying that you don't get buyers at those levels. What I'm saying is they're not the most fun. The most fun is not the person who no longer values money. The most fun is the one that spends money and feels like, that was fun. I can't believe I get to do this. This is the best feeling. I'm so grateful. I'm so happy. That's the best, most fun buyer. How can you even get that person interested when you're thinking about. I just need the person that'll say yes easily because they've got the money. It's like, that's not even the one, though. That person's already realized Money is not the key. They've already realized so much. They've already. You've got to speak to the person who's in the phase of life where they're adventurous and they're connected to their creativity and they're excited and they want to play, and they're enjoying their freedom with money. That's the. That's the best buyer. So I'd love to open the energetics, because now I felt the room shift, and I'm seeing this, like, energy, so I would love shares in. Like, what do you feel immediately like you want to focus on or you want to think about in your business? When we have conversations like this, when we're changing this, this is the kind of buyer to focus on now. And this is how they buy, and this is the vibe and what comes to your mind. And let's just anchor in some thoughts on this frequency. So anything that's coming through you will be good for the group. Just anything you've got that feels like I want to anchor this in. Right now, I'm having a thought. This is something I want to talk about, or this is something I want to think about. Share if there's anything that's coming to your mind. Okay, Christy, tell me.

Oh, my God. This is so much fun. The last couple days have been so much fun. Okay, so two things are coming through. So obviously, like, there's this young, playful person that is just, you know, take me there. What is it? What's the possibility? Where could it go?

Right.

Like, there's that one who is still kind of naive a little bit, but still a little naughty. Right. And then there's the other one that I feel that is like. Like, mama's done being mama. Like, she's like, she wants to, like, step into. I got a time. I got like, oh, my God, there's this lovely, handsome man that I have not even ravished yet. And then there's like, you know, like. And all of a sudden, she's aware of all of it. That's who I see. Like, there's. There's two that I. That I find their players. So I, like, since all this conversation, you brought out my, like, my sensuality, but my depth as well.

I know.

It is so good. It's like. And just to do it and, like, just to be seen in front of all of you with. It was just like. That was the. That was the thing. It just, like, let it go. Who cares? Just do it. And it, like, it's now behind me.

I know.

So I wanted to share this with you. Like, it was such a big thing, and I've always had it, but I just did it. I. I don't know. We don't even need to talk about it. We don't even need to talk about it anymore. So it's not. It's like, it's so pass. So anyway, I, like, so this is the piece. Like, I. I'm thinking, like, okay, so I want to bring this forward, and I don't really need to think about it. It's like, crafting the offer. So I'm just gonna sit with it like you said. But, yes, that's all this stuff. That's all the stuff. That's what I'm feeling right now.

I love this. So here's what I want to say to address that. Okay? Now, can you see how when you are marketing like that, you're either speaking to the mama who's like, you know what? I'm ready. I want to see myself as more than just, I'm passe. I'm done. I'm only this. Now I want to reopen myself up to my magnetism, my. My sexual energy, my creative energy. Like, I want to. I want to come back to life. When you're marketing to, like, the. The innocence of the new energy of creation and beginnings that naive. Like, I haven't been broken down by the world yet. There's still experiences, good experiences for me to live, and I'm not afraid to put myself in there. And that's what I'm marketing to. Can you seek and can you all understand that the people who feel like they can't do that for themselves are going to be mad with you for doing that. The people who say I can't do that, I can't give myself that kind of freedom or well, you're, you're, you know, once those people realize that life isn't that great, they're going to realize that they shouldn't buy the thing that you're saying. Like, can you see how immediately if they can't light and the thing you're selling is light for light hearted people, happy for happy people. Everyone that's not will feel left out and angry and they will make it your fault. And in the moment where that happens, if you let that in, you will kill the energy that supports all of this magic. So there's two things that need to happen. You got to stay super connected to that frequency and you've got to have so much compassion and boundaries for the people who are not going to get it because we already know they're not going to get it because they're feeling crusty about the way they feel in their life, their marriage, their kids, their sex or everything. And now you're going to show up with this sparkly program for sparkly people and they're feeling crusty and crusty about being crusty. And that is not a good feeling. And it's all your fault. Yeah. And it's like you can't, you can't even be mad at them because it's too sad. And it's like I don't know what to do for you because you would have to be in a completely different energy for me to even be able to help you. Because I'm not going to go into the program about how to go from crusty to delicious. We're not touching crusty anymore. Like you just said, we're not. We don't even need to talk about that anymore. So you won't enjoy the program. Even so, I can't even help you. I can't help you in your concern, I can't help you in your judgment. I can't help you in your transformation. I just can't help you. And I'm so sad for you. But also, I don't have time to think about that. But there's other people that are selling need offers where sad depressed people start to feel better. And you should start there. And it's okay if you don't even wanna. But I can't spend any time even considering changing my marketing, my angle, my messaging. Have you noticed in your career you've changed your angle, your marketing your messaging because someone a little crusty said something about your happiness, and you were like, oh, no, I feel so bad. Let me add a level of crust just to serve the people. Like, so our job with the luxury is there can be no adapting for people who are not on the frequency, because what it does is it literally creates a shadow on the whole frequency, and then the people that exist on the frequency can't see it anymore. It is. It's really like. And we're going to talk about this. This is what's coming up in my world right now. You guys are going to have some so much freaking fun because we're going into energetics and quantum and calibration and, like, we're going back into energetics in the biggest freaking way. But it really is like, there is a highway of energy, and the most of the planet drives on that highway. And we've found this alternate small street on the side where there's no traffic. And everybody is so pissed off because it's like, you are not. How are you? I've been in traffic for all this time. You're like, did you look for another way? But we can't just be like, okay, all the people from the highway cut into our little beautiful street where there's no traffic because we feel bad for you. It's like, too bad. So sad. Be creative. I'm sure there's another one. It's got to be that when you're in this vibe in your business, you don't do the thing where you feel bad for the people who didn't do it for themselves. There's the people who say, that person's a genius. Let me figure out how they did that. And there's a people go, hey, no fair. I didn't know that there was that. That's not fair. You shouldn't be allowed to do that. You should come back on here. Or you should let me in. Or you should. That's not. The people that are gonna. That are gonna work at this level of. Of buyer. And why this is so important to remember is that you can't compromise the frequency. You can't drive on the median between the highway and the special little street. You can't compromise the frequency. So there's the people on the highway, and there's the people on the special street, and that's it. It. So you can't feel guilty. You've got to work on your emotional intelligence, because they have the choice to create new pathways in their lives, same as you do. Or they can get Creative, turn around and get on your pathway if they want, but they don't. They want the world to open up a shortcut between the highway and your easy street right now because it's not fair and that doesn't exist. And when you feel guilty, you break your joy and your ease to make someone else that's going to create a roadblock later because that's who they are. Come into your world with a problem and a this and a that. Now, when your offers help people that are struggling, this is different. This is your highway. You're cleaning up the highway patrol program where it's not as expensive, and you're putting all your energy to help the people who are mad that they've been stuck in traffic for however long. And, and you're, you're helping everybody out. This is not the same offer. It's so important that you check yourself and say, if there's a part of me that wants to serve people and I feel guilty for the luxury, let me just make sure I have a highway program. Let me make sure I'm not leaving everyone behind if that's what I'm afraid of. But there has to be a place where your creativity is shining and where no one can compromise your frequency. It's this one tiny little channel, this tiny little frequency that almost none of the planet accesses. You accessed it however long ago. You saw yourself on it. You visualized it. You did everything you needed to get this close. And then you saw the highway and you went, oh, am I allowed to be here? But what about all the people who aren't here? Should I create a path for the highway? And then the universe went, no, no, no, no, no. Okay, get off the side street. You're about to wreck everybody's magical road. Get on the highway, get off, get, go with everybody else. If you're gonna do that, you can't, you can't bring. You can't create a traffic jam on this easy street. So you'll get booted off Easy street. If you do that. You can help the traffic jam and you can play on easy street, but you cannot divert the traffic onto Easy Street. You will get kicked out energetically. And that's what so many of us do. We feel guilty for everyone stuck in traffic. We try to divert traffic onto easy Street. We get kicked out of easy Street. And it looks like it gets to be so easy, and it gets to be. It's not. It gets to be so easy as it gets to be so great. None of us cared about being easy when we started, not even a little bit, there was not one part of us that dreamed up the future and said, and you know what the best part is? It's going to be so easy for me. We didn't even think about that. It was like, it's going to be whatever it takes. Oh my gosh. And you know what else I could do? Okay, this is next level. And it's crazy and I don't know how I'm ever going to do this. But can you imagine if there was also this thing where this happened and that happened? It was complex and difficult and you had no clue how you were going to do it. The last freaking thing it was going to be was easy. And then all of a sudden you get feel bad for the people who find it hard and start adding that to your thing and start trying to divert traffic and you get booted off Easy street every single time. So just remember, the frequency of Easy street is. It's a very unique frequency where you've got to be willing to be super hyper focused with your joy, your passion, your vision. That's how it goes. And the people who see you fly by that know they can fly by. They fly find Easy street not because you told them it was easy, but because the way you went made them know inside, I need to find that road. And then they find it. And then, then you play with the people who are so excited they just found the magical road where there's no traffic. Those are your favorite people to play with on this frequency. Luxury has to be built for those people or else it feels like a burden. It feels unfair. It's not right. It's not enough. It's too much. It's this is that. And then. So we want to play on this frequency, not sell it, not tell people. Come to the Easy Street. It's like the people who are meant to be there will be on it with you. And they will be the easy buyers to come with you. But you don't lure them in. They come because they've got it in them to get themselves on that street. And it comes with your magnetism. You pull them in with your vortex. You don't have a big sign, come to the easier road. Then you create traffic. The minute you market with this is going to be easy. Anyone can do it. It's just super easy. That's the traffic jam. So notice the exclusive offers in your inclusive company. That's how you really heal the guilt. An exclusive offer in an inclusive company. Everyone can be helped here. I even have free stuff, but not in this offer. This offer is something else. And if people are mad, that's not fair. I want that offer. We're not doing crusty on this offer. You're already out of alignment with it. And if you can stay in that, the sky isn't even the limit. But as soon as you get pulled back into the guilt, you end up on the highway. So thank you for sharing this, Christy. This was really, really, really, really good.

You're welcome. And I love it. What about the depth part? Like, where you want to get intimate and deep? Because it's like. It's kind of the same. It's not really like that fun, but it is like, another side of luxury that is only available for a few. Right. So.

But it is the same thing. You can't put a big sign that says, let's go deep together. No. Okay. Get away from me. What's wrong with you? You know, like, as soon as you're like, look, we're going to go so deep, it's like, I don't even know you. You. It's like going on a first date and being like, you know what we should do tonight? We should go real deep. You're like. I check, please. Like, we're. This is not. You are not feeling the room right now. Like, let's have the time of our lives. Accidentally go deep. Oh, I'm hearing words. It's not. It's not necessarily about saying you're gonna go deep or saying it's gonna be easy or saying all those things are actually the thing. You're trying to divert traffic. Come, let's go deep. It's like, no, that's what accidentally happens when we're nailing it. It's like we were strangers five minutes ago, and now we're telling each other our deepest secrets. That sure wasn't advertised on a billboard. It's what happened because it was aligned. And the people who are already on that street understand speed, depth, distance, they get it all because they're on the frequency of it. So you don't need to sell it. They know it's available on that frequency. Thank you.

That just. I got everything I needed right now.

You're the best.

You're the best.

Thank you. Okay, Ricky, you are next. Tell us. Tell us the thing. Hi.

Oh, my goodness. My mind is blown by the depth thing, because I did try to put that in my copy for a while.

And now I'm like, oh.

So let me get our mind back.

Okay.

One realization that I had from this conversation is that I have always spent such a disproportional amount of what I had available or made on personal growth that it was always really scary. It was very exciting, but also really, really, really scary. And I realized that I think I wanted to find my millionaire, my billionaire buyer. To not have to put people through that fear that I have felt for many years has been six years of just really like, oof, it's. This is a stretch. If this is a stretch. And with that, I think comes also that I'm trying to make what I the transformation that I want to offer simpler or more like. Oh, like easier. Like if people can only if I can teach them this one thing, then like I'm trying to hack.

Yeah.

Personal growth and enlightenment for them. And the more I'm on this journey, the more I'm like, wow, it's going to take them a lifetime. Like it's been taken me my lifetime up until now. And not having to simplify or make it easier or safer or feel better for them and trust that if I get to be this excited about really scary things, then they might be and that's my people is super freeing. So that clicked in so many ways.

Okay, so what I love about this, which I think is so valuable for the group in this breakthrough, is first of all the depth thing. Trying to say that something is deep. Instead of saying and it doesn't mean you've got it, the word doesn't matter. If it comes out from time to time, it's okay. You just know it. When you're trying to use that as, as a thing where you go so deep, you know, instead of like, you know, like a 2. A deep dive call on this. Like the language doesn't matter. It's the, it's the reason behind the choice of word. So when I look at the way I speak, the way I write, it would all be almost impossible for a person to not expect it's going to be deep. Because if this is the type of Facebook post I write, I'm certainly not going to be talking about surface level stuff in my program. It's like the Facebook posts, a master class. So what are we going to do in the programs, it's who you are that starts to show people what it's going to be like. They feel the energy, whether or not it's the right thing. So you trying to explain the energy will always be less efficient than you being in the energy and creating the vortex with the energy. So they get sucked into the energy, feel the energy and Then say, oh yeah, I like more. I want more of that energy that'll always be the best representation, is for them to touch it and go, oh, I like that. Let's spend more time with that. Because in the mind it'll always be like, well, like I see people try to describe energy sometimes and I'm like, it's. I know, I know what you're trying to say. But like, for me personally, if I read like, it's going to be super juicy and deep. I'm like, I don't want to do that with you. I don't know you enough. I don't feel good. I don't. I just think and. But I know the intention. It's like I'm trying to describe the words, but it's like, just be the energy. Just don't describe it, be it in everything you are. So I can't, until I can't ignore it. That will work way more than trying to say the words. So that's the first thing. The second thing is the understanding that I don't want to make it easier for you. I want to make it more extraordinary. I don't actually care about you getting rich fast and easy. I think you will be the biggest pain in the ass the world has ever seen if you achieve that. What I want is for you to become the most grounded, passionate, lit up human being with the soul on fire that does not compromise your dreams or your passions, that lives your life like you realize your creation of God in the universe. And you, you just feel the wind in your face and the breath in your lungs and you feel alive and you love your life and you know you're purposeful. Like, I want you to feel that while you're building it. That's what I care about. And then you'll say, you know what, it was easy because it was what I loved. But it won't have been easy. I won't take away the hard. I'm going to give you the strength, the courage, the lion energy. I'm going to give you the feeling of I could do anything. Freaking hell, I could do anything. Like, what is this feeling inside of me? I want to give you that. Not all. Let's make everything easy. Where you're like, huh, well, that was easy. I don't want to take away the meaning. I want to amplify the meaning. And so when you're trying to make it easy for your clients, you're trying to take away the hero journey, you're trying to take away the thing that makes It a freaking masterpiece. The thing that makes them say, I did it, I changed my life and it meant everything. Like when you try to make it easy, you take the story away from them. We don't want to do that. I want my clients to fall to their knees in, in, in pain and joy and gratitude. I want them to laugh till they can't breathe. I want them to have a breakthrough that makes them feel like their brain just had an orgasm. And then I want them to sleep for two days because they got a up level flu and their body can't regulate what just happened because it's too much. And I want them to journal until 5 o' clock in the morning and then need to sleep all day the next day. I want them to live that because those are the moments. You're alive and so sell what you are, which is the passionate, extraordinarily alive version of you that you are. And you will attract the people who are on the frequency of Easy Street. Sell Frequency street, you'll attract the crusties on the highway. It's just the way it goes. Feel the frequency, create the vortex. People are attracted to the energy. Spend more time in creativity. Spend more time in love with your life. Spend more time with you and yourself and your good ideas and your great ideas and your crazy ridiculous ideas that you have no plan for. And it's just funny how wild and crazy these ideas keep getting and you have no idea how you're going to do them and it just makes you want to do them even more. Spend more time there. Steve Jobs said it. The crazy ones, the misfits, the rebels, the, you know, the square pegs and the round holes. The ones who are crazy enough to think they can change the world. That's how you access the frequency of doing it. Not by looking for it to be easy, not by looking for it to be simple. Not by trying to fix yourself and heal yourself and until you're so perfect that it doesn't hurt. I really believe nervous system regulation is really more just so like you just get yourself back on track. But it's not to make sure you drive perfect. It's like, oh, I almost, I almost crashed into a tree there. Thank goodness I had the reflex to turn the wheel. It's not like, let me make sure the car is constantly going at a 90 degree angle from the median of the universe and let me make sure if I ever diverge for one moment that I have an internal guidance system that points me in the right direction. So I never experience an iota of stress. And I can make this easy. Like, that's not what any of us want. We want passion and drama in the best kind of way. We want to be. We want to be a saint and a rebel. We want to be everything. We want to live. We want to be alive, and that doesn't happen. And being perfect and just trying to go from your dream is easy. Like, oh, my gosh, I'm so inspired by you. You did the most extraordinary thing. How did you do that? Well, I bought a package from a person who took all the meaning out of it, made it extremely easy for me, and so I couldn't even tell you how I did it. I just kind of did it. It. Oh, I can't be your story. That's not your story. That's not the point. I want you to live. And all of your best creativity will come from your living. It's so good to take care of yourself when you're having a moment. You're not. Okay. You learn to. To take care of yourself, and that's a journey within itself. And then you build the courage to go do something again. That's crazy. And then you take care of yourself again. But you got to live if you want to live. If you want to make big dreams come true, you're on the frequency of the creativity, crazy, amazing life. Not the easy, how do I make this as simple as possible? Because when you get there and it's boring, you can be so mad because you'd be like, I did this to live something amazing, and now I got it easy, and I'm bored. I need to go mess something up just for fun, you know, I've had conversations like this with Jacqueline where sometimes she's just like. So I've worked on all the things until everything feels easy, and now I'm kind of bored, and I feel like I need to go mess everything up. Actually, she. She's a little more sassy than me, so what she actually said was something very different than that. But I said, okay, you don't need to go f everything up. Let's just take a deep breath. Like, let's just look at it. But if you're not actively in the game, you'll feel like you need to play a game, so you might as well be in the game, instead of making the game so boring and easy that you got to go play games, because that's what people are doing. Their lives are so boring and simple. They're playing games about things that don't matter. So let's just Play our games to win and leave the silly games that don't matter up to the crusty people who haven't figured out there's a better way yet but they're gonna we believe. Okay, Sarah, you are next. Tell me.

Okay. Can you hear me?

Yes.

I have a few things and I think they are all related together. The first one is when I started my first business. I was 21 years old, kind of. And in my mind, in my memory, with no goal, with no plan, with no, like almost effortless. I made 100,000 the first year. So I have this like of memory that it's easy because that was not painful and don't know how I made it. I just made it.

So. Okay.

Feel like I don't have the word in English, but I feel that I normalized it or disconnected or desensitive myself from the like the level. When I hear you like saying I made. When I made my first 1, 1 million, 1 million month. I'm like. But I don't have a feeling of oh. Like there's nothing inside. It's just that. So it's weird.

What does light you up in your life? Because it could be that money is not the thing. What's the thing that makes you feel like that? Love, romance, fame.

Linda.

Sex. What makes you feel like, oh gosh, yes. Food, travel. What. What makes you feel like, oh my God, I can't believe it. Like pineapples get you. You are one of the most like people about the pineapple thing. The possibility of magic and miracles happening. Like what gets you like pineapples? Because you have it in you to feel that we just need to find what it is.

Can it be that it's a circumstance like that I'm all in. In pose mode. That the answer is not available. Because this is. Because the other point are almost like that I feel everything I did in my life was from an opportunity, a request. Like I just did it. And actually that I decided to get out of searching business head on thing and business development, getting myself into coaching. I have like a white board in front, in front of me and I feel like I have not too much space, but a lot of space. And I feel pressure, pressure to invent, create, do something. I feel like I got it. I'm the one. I'm lost.

Like, yeah, well if you give me a paintbrush and a white canvas and you say okay, Melanie, paint.

I will.

I won't.

I will.

I'll be like, I can't paint like this. I have no magic. I have to wait till I have an inspiration. What do you want me to paint? I'll never paint something as good as I can paint. If you tell me to paint, I've got it. I've got to feel at 4 o' clock in the morning like I need a paintbrush. That'll be my best painting. So what I think is the thing with you is you have become very good at doing what you're told. But there is something about you inside that still drawn to the mystical and the magical and the possibility. But you haven't touched what it is yet because you wouldn't be drawn to this world. Never having feelings of being pulled to something, never having it wouldn't be possible. I just wouldn't resonate with you at all. And I've seen your excitement with the pineapples. I've seen what it does in your body when you feel connected to something. So I think it's just knowing you are capable of executing on someone else's vision. You're capable of doing what you're told. You're capable of doing the logical thing. You can do what you've got to do, but what more is there? And to keep yourself open to that, what do you actually desire? And, and can you keep that in the front of your mind? Like what are we looking for to feel like what is it that you're cultivating? Because I think there's no pressure on this and if you try to put pressure, it'll be the same as everything else. It's just got to be a curiosity. Let's find it out over time. It will come.

Yeah, you, you are so right because the, the. The third point is about I listen and I did my homework and right. I start to connect myself doing my videos and my posts and everything. And the amazing situation is about.

When.

I'm at like I'm holding my energy and I'm. I'm in full sensitivity. I feel it's. This is the place. But when I watch this video before to post it, I almost not recognize myself because like the energy is, is the one, the message is the one. But my face, my calm face that I'm like, is it me? And I did another video with exactly all the same message and, but with passion, with. And when I look at this one and when I watch this one, I'm like, oh, this is not. This is not the one. So who am I? Because don't know yet.

Well, you don't know yet and any kind of controlling it will take you further away from it.

Am I. In a calibration process, like we don't know.

But you're in a process. But what. What. What I'm going to challenge you to do is get out of your head and stop trying to figure everything out, because it's not gonna. The answer is not in your head anyway. The answer is in your energy. It's in your body. It's in your. It's in something that's way less organized than what you're trying to make it. So you've got to let go. It. The magic will come through when you keep doing what you're called to do without trying to figure it out, whether it was good or not, whether it was right or not, whether you did it right, whether that's correct. It's like you've got to just keep surrendering to the process and see what creates itself. Well, think about. Pineapple season is coming. You're watering the crops, you're tending to the fields, you're pulling out the weeds. You're doing all the things. But the pineapple could take 18 months, and you still have to do all the things as if you know there's a pineapple coming, even though you don't see one. So right now, we know the passion is being cultivated, but it's not clear. But that doesn't matter. You still have to water it because it takes 18 months to grow.

And it can be more because this one can be. Is almost three years.

Holy pickles, Harry Potter. Sometimes it takes less time, Sometimes it takes more time. The second pineapple only takes about eight months, nine months. So it's like, you've got to trust yourself. It takes the time it takes, but you're doing what you've got to do regardless.

Yeah, but it's. It's for sure like a duality process.

Because even when you figure it out, it'll be that. Even when you figure it out, it will be duality every day.

But I feel stable. I feel like, yeah, I feel stable, but I feel like I have always two sides that. That holding me. And I was like, where's my peace?

That will always be, but that will always be. Even now, I have got more success than I ever thought I could have. I've got more fulfillment than I ever thought I could have. I have more. And still there's duality every day. And so maybe the biggest lesson first, before everything else cracks open, is to take off the pedestal the idea that you'll ever have just full clarity without any duality. Make peace, make love with duality. Because it's going to be a part of your journey.

And I have to fire my mind.

Well, not necessarily because your mind is part of the duality right now. It's just you've got to find what the other side is. That's what I mean by all this. There's another part of you that's completely detached from your mind. And so instead of trying to quiet the mind, it's. You've got to make the other part louder. The spirit, the soul, the heart, the part of you that's untethered, that doesn't think. We've got to cultivate an energy and a passion with that part of you and that will create balanced duality. It's never about shutting down a part of us or quieting a part of us. There's just another opposite part that needs to get louder. That's how we grow. We raise the volume here and then we raise the volume there, and then we raise the volume there, and then we've raised the volume there instead of, oh, this is too high. Let me lower the volume. Well, that's never going to go in the right direction. Raise the volume of the opposition. Create the duality as far as you can, and then both sides will grow and then it'll just get better and better and bigger and bigger and more and more. Gna. Hold my Pineapple Team Snuggle the Pineapple Trust. We're. We're looking for the non, non logical part of you. We keep watering it, it will come, but we've got to keep watering it. I will thank you for sharing this because I think it's good to have the two perspective in this program also. So thank you for that. Okay, Priscilla, you are next.

Hello. Oh, my goodness.

Oh.

For so long, I had that logical part of me. Like, I'm trying to explain the magic, the mystical, the amazing, the things that I've tapped into. And it was like five years ago, I had that. I had that dream. I had that amazing. I was like, oh, my goodness, the world needs to know this. And then I tried to explain it to people that didn't quite understand, and then it's just like, poof. Like, it took away that excitement and then it's like tapping back into that. It's like, oh, my goodness. And then yesterday I had such an amazing experience running a program, and it's just like, that's it. This moment now. Like, I'm tying that together with yesterday. And it's just like, you don't need to explain how good something feels. And I'm like, I've spent five years trying to explain how good something feels. I'm like, what the heck? Why was I doing that for so long?

You know what I love? Okay, I'm going to tell you what comes to my mind with this. I just got a brilliant analogy. I think everyone's going to love this. What we really do is we amplify. So you can't teach love. You can't explain love, but you can amplify it. This is why music is so powerful. If the song was about teaching love, it would not work. If the song was about explaining love, it would not work. The song is about amplifying love. It's written on the frequency of love, about love, and when you listen to it, you feel more love. So when you're bringing people into your work, whatever the reason is, and this is for the coaches and the healers in this group, you're not creating a program to teach people about money. You're creating a program to amplify the money frequency. You're not teaching them necessarily. You're amplifying the frequency so they get it in their body so they know what to do on that frequency. Because everyone has a unique way of expressing it. And people, like the most wealthy people on earth are the people who are able to amplify feelings within people. The actors, the singers, the creators, the speakers. That's what you're doing is can you find the way to amplify through your creativity, the feeling that you're trying to get people to calibrate to not with their mind. And if you feel like you're trying to explain it, it's because someone who doesn't understand the frequency is trying to get you to prove yourself. So it's like someone saying to who wrote the most beautiful love song that you can think of in your mind? Like, most iconic love song of all times, Like Celine Dion. Celine Dion writes epic love songs. It's like someone going to Celine Dion be like, explain love to me. Should be like, well, let me sing you something. You know, it's like every night in my dreams, I see you and I feel you. And that's how I know you. That you know. Like, that's how I explain it. It's like I drove all night to get to you. I woke you from your sleep to make love to you. Is that all right? That's what love is. But it's not. Okay, so I want you to imagine. I want you to. Okay, so what you're going to do, but it's like you listen to this music, you set my heart on fire. Fill me with love, make me a woman. Like, okay, I feel it, I feel it, I feel it. It amplifies the feeling. You get it. How can I live without you? How can I breathe without you? Lyrics that are like, I feel the feeling that I feel when I'm hearing this. It's an amplification. So stop trying to explain it and amplify it. That's what's coming to my mind to.

Say this is huge.

And also having Sarah on just before this, because this is like the experience that I've had. It's like the duality that you said to her. Because this is where I got stuck. Because I'm targeting people in the, the 1 percentile and it's like they're going to have duality anyway. They're going to have those experiences, experiences. And I got stuck. It's like, well, how can I be important to them then if they're going to have that duality? And just as you said that it's the amplification of the parts of them that feel so freaking good that they want to make that bigger. And it's like, oh my God, yes, that's it. Like, that's the feeling in their body, in their nervous system, like in their skeleton. They can feel that, that they feel so damn good that they want to get out there and do everything, take action in this three dimensional world, like, boom.

Oh my God. And your energy right now is like zing, zing, ding, ding, zing in the screen. Like this is how it happens. You try to explain it in your mind. You're like, you try to feel it in your body. Go. It comes out. And Sara wrote some of the lyrics and sht. Thank God I have you. I have you. You have me. You hear those lyrics, you feel love. But that's not a master class on explaining love. It's a, it's a master that's on amplifying love. Can. How can you say it? How can you show it? How can you demonstrate it in a way where when people are around you, everything they need to amplify is amplified? That's what makes you the one.

Yeah.

This is awesome. Thank you so much. It is my pleasure.

Change my life.

Do you know that this module is my last module of my 35th year because I turned 36 tomorrow? And this is the last module of any program. So, like this, this, I am very pleased with this. This, this is a beautiful little cherry on my year. I'm like, okay, if this is a. If this is any sign of what's coming, we're gonna have a pot in my 36th year. Oh, mama. Well, thank you so much, Priscilla. This was amazing. Thank you. Thank you, thank you, thank you. Okay, next is Marjorie. We'll have Michael, Natalie, and then that will complete. Oh, and Jonathan, and that will complete our, our time. Hello. Hello. Hello.

So I just went out from the speedway. I'm like, about to park to be a safe citizen while driving. I'm just gonna park now. But what I can say right now is that I just said, paid my A plus. So, yeah, this is so exciting. And I was, like, ready to close my alumni year. But when you talk about the FE plus, I'm like, AFB next.

You got me again. I'm so excited. I think we're gonna have a lot of fun. Like, I, I. And especially right now, I feel like you are on a roll. Like, it feels like the time to go, boop. It's time.

Yeah. Yeah. And I feel a vibe of, like, when people ask me, what is my goal in business right now? It's like I keep saying, like, connection, connecting, deepening, and everything. So when I heard you about that a fifth, I felt like that was your goal too.

Yeah, in a way. Can you guys feel what this program feels like, how different this is than any other program? This is basically what AFE Next is going to be. So AFE will be me leading programs. AFE Next will be. It's almost like every program is almost like a mastermind, energy, live coaching, discussions. I bring in modules, but also then we open the mics and we discuss and we bring in what we're really talking about, because I feel like that's the level between learning and integrating and embodying is this part. And so I think people need AFE because they need to start thinking differently, to start embodying anything different or even ask the questions. They need a new. A new way to think before they even know what to ask. But then eventually there's this pull inside. Like, I love what you're saying, and I feel like I want to talk back. I love what you're saying, but I feel like I want to say something back. And there's no way for no place for me to say what I want to say. And so AFE Next is going to be that dialogue. It's like, AFE is the transmission. AFE Next is the dialogue. So I feel like this is going to be very, very good.

Yes, exactly. And I felt the shift in Marketplace. I think that's when you started to like, open more that dialogue and that. That's when I came up and I freaked out because you asked me.

Like, I like it.

So, yeah. So what came true with the buyer is like, who's your best client? And everything. And we always think about who's that, that Persona. But what came to is like, it's me, like, it's yourself. You are your best client. And that made me realize, like, for years, like, you, you brought us back. Like, how? For like the lashes. I know, but for the mentoring, the coaching, it was like I always talk to myself in my head. Like I've explaining to myself, I don't know if I'm the only one weird. Like, is everybody doing that?

Is it something like there's a little bit of a. There's a little tweak. I would say it's you at your best. That's why you're only a match when you're you at your best. You're only a match for your ideal client when you're you at your best. Because your ideal client is you at your best. You at your worst is your worst client.

Yes, it is.

So when you think about it, the goal is for us to be ourselves at our best because that's the energetic match for the best client. And when we start getting clients that are difficult and this and this, they. And then we start to blame that they are the reason that we're not feeling great. But it's like it's a loop. Who's going to get out first? Who's the leader? And so the more we're embodied in our work, the more we're proof of concept for what we're doing, the more we're in alignment with how we buy, how we act, how we be in. In with money and people and all the things, that's when we're attracting the aligned buyer. And Andrew says, how does our duality contrast with this? But it's like there is a level of duality at your best and there's a level of duality at your worst. Like, when I am flying high, I still have bad days, but my duality is different. When I'm not good, my good isn't as good and my bad is terrible. Like, I have contrast in my duality at the peak of who I am. That duality is impressive. Also. I've had people be like, I do not know how you manage to get make it through that. That is insane. How do you do that? My duality at my peak is out of this World amazing. And then people like, how could you be the same person sleeping in the front seat of your car, asking how to make your ex boyfriend cry? My duality when it's bad is real freaking bad. That's how it's like there's a spectrum. It's not just as simple as, like, this is who I am. It's like, there's who I am at my best. There's who I am on autopilot. There's who I am when I've given up. There's who I am when I don't care. And I'm in sabotage mode. Yeah, exactly.

So, yeah, that frequency when you are your, like, best friend, cheerleader, like, main character, like, so I want to kind of. That vibe. I was doing it, I think, unconsciously, but now I'm gonna do it more consciously. Like work together in a sofa. And that's perfect because when we record, we see ourselves. So it's gonna be like, hey, Queen. And that kind of amazing vibe.

And I feel like your real ideal client, the one that's coming in and it's buying the huge lash kit and it's going. Making so many appointments with their clients. And who's your best person? She wants to feel like she's building with you. She wants to feel connected to you. She wants. Wants to feel like she's discussing and she's celebrating and you're the one person on earth who knows what her success means. She wants to feel that. And you felt that with me. It made you say, you know what I'm going to do another year. So that's the same kind of thing to remember. Be like, that's the kind of thing that lights me up. This is probably what my clients are looking for. Yeah.

And you talk about my lash business, but that's exactly it. Because I have an E Commerce and it's so easy to be disconnected. And now I want to bring back that connection. Like, bring, like, invite my 10 best client of 2023 to a, like, luxurious dinner and have a, like, last social day and invite everyone who wants to come, Like, I want to do that kind of event and thing to meet them because I don't know, like, who are they? Like, this is insane. So, yeah, connection is really my goal right now.

And I want to build that. I love it. Thank you for sharing this. I love it. Thank you. Thank you. Okay. Michael.

Hello.

Hello.

What a group this is. So, yeah, I had this. Yeah, I had this experience that I would love to share and then just like, have a brief discussion Because I think it was really cool. So I realized through this program that I was putting. Putting things on a hierarchy. Like, programs have to be this much, and if it's like this, it has to be this much. And I realized that I actually do want to have, like, a space that's for the healing that is more on the frequency of need. So after one of our conversations, I re. I changed the pricing structure of this thing to make it more affordable on a monthly basis. And then I realized I've been trying to sell this need thing through desire because we're always like, don't speak to the pain. Like, just speak to music. But it's literally on the frequency of need. So I just let myself talk about it from that perspective. And all the people that came in were totally right for it. And it was like they were all an energetic match for the container. And, and. And I realized people can feel the frequency of the container. And one of the women, when she came in, she was like, I knew that it was you. And then when I heard you spoke about this, speak about this, it was like you were speaking to my soul. And it was so beautiful. Because what I realized is that the, like, on the flip side, so it's like this frequency is here. I think what happens where, like, my. Some of my higher ticket stuff hasn't connected the way that I want. It's like the container's here, and I know my work is here, and. But then it's like I drop that frequency to sell it. Like, it's not. It's not. It's got to see it like a lock mechanism. It's got to be like, all on the same or all on the same. And it was this. This realization with this thing on the frequency of need and just holding that throughout it made the whole thing makes sense.

So this is why the marketplace came before the buyer. Because in the marketplace, what I was explaining was everybody that sells stuff at a lower ticket. Let me explain to you the frequency. Let me explain to you the vibe. Everyone who's buying at this. This price point. Let me talk to you about the vibe. Because the fact is, the level of guilt we feel selling something we think people need at a price they can't afford does not work in energetic alignment with. Within a heart set, a heartfelt business. We're saying we want to help change the world, and the things that people most need are the most expensive. It's like that. That doesn't work. It's got to be the thing that people need. People get. But the thing that people would judge up their energy and feel like they can freaking fly. That's on the frequency of flying. And then you've got to be able to put yourself on that frequency. Think on that frequency created on that frequency. You can't need the sale, you can't need the client. The whole thing has to be locked in, locked and loaded on the frequency of desire. So you can't sell a desire thing in lack and you can't sell a lack thing in desire because they don't exist on the same field. But the buyer is about the buyer paradigm. It's about the luxury offer. It's about the high ticket person that's buying the expensive thing because they desire it. And so that's why there are two different frequencies. You can absolutely sell low ticket stuff. I do, you know, when I sold responsibility, it was like, this is in my opinion, the greatest reason for sabotage. Come do it. It's $100. It's $200. Because I'm not going to tell you. This is a thing you need more than anything in the world. And if you don't have it, it's going to hurt you. It's 20 grand. Like, that sucks. If you need it, then I'll make it that everyone can do it. But if you want it and it's going to change your freaking life for fun, then let's have a party. Let's make it exclusive when it's a desire and let's make it inclusive when it's a need that'll change the world.

It's like landing in the body. And it's funny because I feel like we need to have this conversation to break out of the logical limited mind. And as I was having this experience, this thing came around that Jacqueline said to me in the Matrix, which was that your pricing doesn't have to make sense. And it's like, it does make sense, but it makes sense from an energetic perspective, not from like a logical, like time allotment or energy allotment to like, thing like that doesn't have to make sense. And that actually makes the most sense to me.

Like, look, let's just look at an example of a hotel room. The Four Seasons in Montreal. The basic hotel room, like the smallest hotel room I think is like $579. And it's like a. Just a small, beautiful, beautiful hotel. The square footage changes a little bit and there's a little bit of a different view. It's a thousand, thousand dollars. Then the square footage moves a little more and there's a little bit different of a view. Same furniture, same everything, but just a little bigger. A little bit of a different view, another $500 more. But the suite is $15,000. And the gap between the suite and the next room down, there's nothing. It's 15,000 or like 4,000. There's nothing even in the middle. Why? Because you don't need the big suite. And we've got tons of rooms for people who need a room. But the level of care that will go into cleaning that one, restocking it, organizing every little pillow, fluffing, the little fluffs in the carpet, like, it'll look pristine. It'll look on the frequency of luxury and that will take so much attention. Whereas the other rooms, there's an expectation of class and well being and goodness. You need a place to stay. You want to be able to rely on the surface, on the service Four Seasons. You want the experience of a freaking lifetime to feel like a rock star. Well, it takes us a lot to curate that. So 15 grand. The price point makes no sense. How can you justify that? The room isn't 15 times bigger. The the view isn't 15 times better. The furniture in it isn't 15 times more expensive, but the experience is 15 times more money. The price makes no sense. Why? You know, you go to McDonald's, you spend $5 on a burger. You go to the Georgia San in Paris, you order a burger, it's €70. Why? It's in the details. It doesn't make sense. But details don't make sense.

So are you aware of like a shift in vocabulary or like something as you tune into that? Like, I know it wouldn't be like a mind thing, but like, is there something that you can feel like? Do you feel it in your body, the difference between the two when you go to say, speak about it?

Yes and no. You know how I, I can't remember if it was in this program where I said, the crazy thing about speaking is that it's not so much the words, it's the meaning. And so two people can be saying the same thing in words, and one means one thing and one means the other thing. And other people can be saying completely different things in language and mean the exact same thing. That's why discussion is so important. And it's not just like one line. And you decide whether you agree with it or not, because it's like, say more. Explain to me the full frequency of what you're saying and then I'll tell you if I agree. Or not, because I may not have used the same language, but we may be saying the exact same thing. Or you might say, oh, yes, I agree with that entirely. And I'm like, you sure? Tell me what you mean by that sentence, because I have a feeling we're not on the same page, even though it's the exact same language, you know? And so it's all about the frequency. So, yes, obviously there can be a tweak in language, but beyond the language is the frequency of the language. And that's why so many people are frustrated with this work, because they'll be like, I don't understand why everyone's so mind blown about it. It's so simple. It's word salad. It's simple. It's this, it's that. It's like it's on a frequency that is just not. You're not there yet. And it's so weird to think, like, there's words that are being spoken and they're not touching me. So either this person's full of crap or I'm. There's something wrong with me. It's like, neither. You're just not on the frequency. There's nothing wrong. You're just not on the frequency. It's like when you're going through a tunnel and you're listening to your favorite radio station and it's coming through like, the car is not broken, the radio station isn't broken, the frequency isn't on. That's all. And it's having the maturity to understand that if it feels like there's some sort of discrepancy in the landing of what I'm trying to learn, it's just the channel isn't landing. Nothing wrong with the radio station. Nothing wrong with the. With the radio. It really just is. The channel's got interference.

So.

Good. Thank you. It's my pleasure. And thank you for that question. Okay. Natalie.

Hi.

Melanie. Hi, everyone.

Yeah.

What an amazing conversation today. Thank you so much. I really loved what you said, Melanie, about the whole frequency of playfulness and fun. I feel like that's something that I use in my content, but whenever I think about amplifying it, it feels really edgy. Like, it feels risky. I think what I wanted to say is thank you. I think today's like the permission slip I was looking for to amplify it and bring it more into my content and. Yeah. Presence online. So thank you.

It is my pleasure. And I have a question for you.

Please.

What is the greatest risk you ever took that had the best payoff oh.

In the online space. In my content.

You mean in your whole life?

I think making the decision to become an entrepreneur I, I think that was a really big decision for me. I think it was a big decision to leave my career like it was a really big decision to leave my career before I had children and to stay home and, and to make the decision while I was home with my family to start my online business. And yeah, it's been such an incredible journey and I think, you know, that's what brought me into the coaching world. So I during, I started my online plant based product business in 2018 when my youngest was one and then in 2020 that was when lockdown happened and I'm in Melbourne. I think we were the most locked down city in the world. We were pretty much, for two years we were pretty much locked down and yeah, that was when I, yeah, tapped into or met the coaching world and yeah, the journey from there and now I'm here and yeah, it's just been amazing. The.

Yeah.

From a business.

So if you played this game, if you imagined what would your life possibly be now had you not taken that risk?

Well, I'd be back in a 9 to 5 type existence in a hospital or university is where it'd be. So yeah, I love that. Yeah, I've got the flexibility that I have and you know, if my kids have something on during the day, it's school, you know, I can go and watch them at their sports or, you know, I can if they're home sick, you know, they can be home with me and I can, you know, I can fit in everything I want to do for me and I can be the parent that I want to be as well, which is just amazing. So I love it.

So what I love to do is just decide what risk means to me. And so before risk meant possibility for failure. Now risk means possibility for entire life change. So when you feel like it's a bit risky, you can think. That's always a good sign.

Yes. Yep. Thank you for the permission slip.

It is my pleasure. And I can feel an energy in you right now. It's a very crisp energy, like fresh breeze power. I love it. Thank you. Thank you. And then last but certainly not least, Jonathan. Yeah. All right.

Well, for me, this whole conversation has helped me understand myself a lot better. I had a memory probably about four years ago with the partner I had. She's like, you're just bougie. But there was something in me that wouldn't claim it. And you know, over the Last four or five years, I've spent over a hundred thousand. I don't know how the fuck but I have in myself. And I'm like, oh, my God, I understand myself so much more. And so it just clarified. The type of person I want to attract is literally how I spend and how I buy. So that's the clarity that's come for me. And it just feels so clean, and it makes so much sense.

That's so good. And the truth is, if I have to choose between a partner who spent 100,000 on his house or a partner that spent 100,000 on his mind, I prefer the mind because I can take that everywhere with me, you know, Like, I love, okay, great, you've got a Rolex. Great. You've got a fancy car. Great, your basement's finished. How's your mind? How's your soul? How's your spirit? How's your confidence? How's. How's you? Because everything else is temporary. And so I feel like that is such a cool thing to be. Like, I'm bougie to myself. Like, only the best for me because I'm that important to me. And the energetic match to that in clients, in business, in partners, in friends, in. In. In partnerships, all partnerships is just going to raise the bar significantly because the people who get it, get it. And there is no question. It's more like, oh, I totally get it. Same, you know, and like, oh, where did you study? And, oh, I studied there. Was that beneficial? I never did that. I've been wanting to do that. Oh, yeah, it's totally worth it. Like, then the conversations are about becoming more extraordinary. Instead of the one thing that you have and the other thing that you tried, the other thing that you change but yourself and all those stories that come with it, that's invaluable. So I love that. And knowing that you value that is so important because ultimately you're going to call in people in your life that feel valued. Because if you. If you doubt whether or not that was a good idea, and I think this is good for the whole group. If we value whether our transformation was a good idea, investing that much on ourself, was that a good idea or not, then we're also creating a block for people coming into our world feeling proud that they've spent that much and that they're still on the journey of spending. Because if we feel any type of guilt or shame about what we've spent, then we also feel it for them. Whereas if I feel squeaky clean proud of me, like, this is the vibe. Everyone that feels that way is drawn to me. Like, you do it, I do it. You get me? Let's go. It's just easier to create your connection with people in that sense as well. Yeah. Yeah.

And that's exactly why, in terms of the pricing now, when I am charging a higher ticket price for coaching especially, I'm like, oh, I know what I'm charging for now. It's not just the coaching. It's all the time, investment, energy. And that if I found a way to pay that, I'm going to attract the people who were in my shoes as well and who are in my shoes because I still figure it out. So, yes. Thank you.

The price is correlated to the cost that you invested in to create what you have become. And so the more you actually have refined every part of you like that, it's like, of course it's expensive. You know how much it cost me to make it like this. Who I am, what I offer, what I do. Like, this has been a work in progress. It's worth more than I'll ever be able to charge you. And that's the. That's the benefit for other people is they don't have to take every single course we took. They get to learn from us in an excellent, expedited period of time. And I think that's why people are getting better faster, is because of that time collapse. Like, I studied for 10 years to deliver something for you in one year and I spent 100 grand on it, and I'm charging you 10. And so now you get to see, you get to study with 10 people for the same price as I studied. And those 10 people all studied with 10 different people. So you're getting a thousand times what I got for the same price. Like, that's how we're collapsing the knowledge. We're getting so many perspective and diverse opinions from everyone that's mastering their craft. Craft. We're going to get to a much faster understanding of what's happening with that. I love this. Thank you for that. Yeah, thank you. So this is the vibe now for you this weekend. I really want you to tap back in to that. I am on easy street, not because this is easy, but because I care enough to find a way to love what I do, to be passionate about what I love, to create offers that set my soul on fire. And I've been doing this even before I knew for sure I'd be paid about it. I've always known in my spirit, this was my journey. I knew it. I knew it then, I know it now. And I'm focusing on that energy, and I'm thinking about it in this way. And I'm having fun, and I'm creating pleasure in my life, and I'm tapping back into the frequency of bliss and joy and pleasure. And anybody who's crusty about the fact that I'm on Easy street needs to have their own journey. My thing is not showing them how to get to Easy Street. It's about staying there and being so clear on the frequency that anybody else that comes there becomes your ideal person. Your friends, your buyers, your client, your everything is happens on that street, but not because you brought them there. They brought themselves there. And then you guys went Sky's and even the Limit together. So you've got to imagine your buyer is already on that street. They're not a billionaire 10,000 steps ahead of you. They're in the same creative energy as you are when you're on that street. They're on the same wave, they're on that same magic. They're on that same I'm ready for my life, and I'm willing to do whatever it takes as you and you attract them when you're in that frequency. So have fun, have the most amazing weekend, and I shall see you on the Internet. Sa Sam.