The Buyer 2023 - Module 4

Hello, gorgeous human beings of the buyer. I'm excited to have you with me this morning. Well, this morning, my time, I don't know where you are in the world. I'm seeing people from Melbourne. I'm seeing people from different places in the world. So wherever you're tuning in from.

Hello.

Today we're going to be having a discussion about the way the buyer buys and we're going to figure out some different strategies. Thank you, Sarah. We're going to figure out some different strategies for really connecting with your buyer and how it's sometimes different from some of your lower cost things that you might be selling. So you'll find that in most high end experiences in life, there's an opportunity to visit or there's an opportunity to test, or there's an opportunity to experience something before you buy. So for example, in a hotel, if you want to book just a regular room, you book the regular room. But a lot of people will ask to visit the suite. They'll want to see it before they invest in it. So people will go show the suite before people buy. When you go to a store where they're selling luxury jewelry, all the ready to wear jewelry is right there for people to see in the showcasing. But often the very high level, very scary expensive stuff is bolted. And for the right buyer, they'll be sitting in a private room and they'll get a showing of the private jewelry. A lot of times, like for example, when I, when I went and bought my Lamborghini, there was a showroom downstairs and there's a showroom upstairs. All the cars are displayed very differently than you normally see. Like they're, they're showcased in a certain way. And there's a special place downstairs where nobody goes. It's got all the luxury old vintage cars that are just the most extraordinary things that collectioners usually will buy. Those are downstairs. You know, the first class is the front of the plane and then there's all the other seats. So what we're looking to see is a lot of times there's got to be some sort of an experience. Even the first class has the first class lounge, for example, that you get to experience or when you want to try a really expensive, amazing wine at a winery that you're going to taste the wines, they're going to give you an experience because the experience creates an emotion and the emotion lets a person know whether they like something or not. When. This is why I do masterclasses. So when I do a masterclass with you, you're going to get a feel of what it's like to work with me. Either you're going to feel, I love this person, I love this work, I love this thing, or you're going to feel, I don't love this person, I don't love this work, I don't love this thing. And it's going to be way more accurate when I'm creating a buyer experience for you than if I'm just putting on a sales page or just selling something and telling you, hey, if you want to buy, buy. Every time I've given an opportunity for people to try things out or have a conversation with me or do a masterclass, it's created this feeling of an experience rather than just information. And so where I feel a lot of people get stuck, especially on the online world, is they forget that the masterclass, the live stream, the sales call are actually an experience. If they're done in a buyer paradigm, they can also be done as a seller paradigm. That that is true. It's possible for it to be done as a seller paradigm, but it's not the same experience. And so I would be curious, has anyone here ever taken a masterclass or we'll call it a masterclass for the sake of this course? But you took a masterclass and there really wasn't a lot of connection with the person. It was really more a sale and more of like a, this is why you need this. And maybe a link to a sales call or, you know, it was really about selling and there wasn't a lot of connection to the person. Right. So that would be a seller paradigm masterclass. So it's still a masterclass. And so that's why sometimes when we will say certain words to define something, people like, oh, no, I hate that. I don't want to do that. But it's not the thing, it's the energy of the thing. So I remember when I first started in this world, a few times I got on masterclasses, really excited to learn something, and by the end I was just like, God, I did it again. I spent, you know, 60, 90 minutes on a thing where they're like, and very soon we're going to tell you what the key is to the blah, blah, blah. And very soon we're going to tell you what the key is to blah, blah, blah. And then at the end it's like, and so here's the key to blah, blah, blah. It's our seven step. And I'm like, did it again. And so I really said to myself, when I do These I want it to be when people come to a masterclass, that I'm not selling it in a way where it's like, I'm going to teach you all these things if the way I teach it is to sell it, because that's not a buyer paradigm. And if I ever wanted to do something like that, I would probably call it a webinar. Like, let's say. Let's say I wanted to sell exponential wealth. I would call it an exponential wealth rep Webinar behind the scenes of what the program is and whether or not it's right for you. Like, I would be so matter of fact of what it is. And I would figure the people who are. Who know me enough and who followed me long enough and who actually have been considering buying that program will join the webinar just to see what it is and maybe buy it, but nobody. People won't just buy it to come learn something, because it's really clearly what it's about. But when I'm doing a masterclass, what I'm offering is a buyer paradigm masterclass, meaning I want to give you an experience of what it feels like to be in my world. And if it feels like that's something that feels good, that feels right, that you want, then the sale to the next thing will be a lot easier. So if you're in this buyer program right now and you bought from a master class before. From one of my master classes before, let me know. Tell me if you have bought from a masterclass of mine in the past. Okay, so if you were to feel into your body. Because we've got quite a few yeses here. If you were to feel in your body. E3, baby. Yes, yes, yes. If you were to feel into your body, like, what was it that made you feel like? If this. Okay, so this is what the masterclass feels like. So, yes, I want to buy the program. Can you contemplate that? And if you're willing to come share, I'd love to bring one of you up to discuss it with me. Finish line master class in 2020. It was like coming home. That's awesome. Okay, let's see that. I actually have mindset, shift and transformation and not only information. I love that. So if someone let me just see an expansion. Okay, let me bring Charmaine up. I'm gonna bring Charmaine up, and I'm gonna. I'm gonna see what she says to me because she's. She was Finish line Master Class 2020. Hello. Hi. Where are you in this world? I'm In Bali. Oh, my God. Okay, so tell me about the free master class. So you joined a free masterclass with me in 2020. And what did you buy after the free masterclass?

Okay. First time I ever saw you, I said, I'm signing up master first. Day one, the master class ended. I didn't even end. I messaged your team and said, I need to know everything. Tell me all the things I must. I don't care what it is I'm buying. But I needed to buy it now. Like, I was. It was an. And I was obsessed. I was obsessed.

I knew it in my soul.

It was a sacral and human design generator. Sacral.

It was a sacral decision that was.

So my body could not do anything else but work with you and be in. Be in this world with you and everyone that I've met.

Oh, my gosh.

My world has expanded beyond, beyond. So it was finish line Master Class 2020, and I immediately bought AFE done.

That's insane. Okay, so can you guys imagine this? I think. I think the finish line masterclass was either free or 111.

No, it was free.

It was free. So this is completely free. You decide to come in, and from that, you buy my biggest possible group offer at the time. So when you think about the experience you got was the feeling like, okay, this thing lasts just a couple of days. This can't be the only thing I get. Like, I want. I want to continue. Is that the feeling?

The feeling was.

Okay.

I don't even know that I can describe the feeling. There was not about what I'm getting. I didn't give a. About that. It was not about what I was getting. What I. What it was was my. My body knowing that there was a frequency that was being transmitted from your soul to my soul. My soul to your soul. That is all I know. And I knew that there were going to be codes coming across that frequency to me, and I'm like, that's just it. I. I just. I felt it already. Already. I got so much from that one. Three masterclass. Don't. Day one, we had. How many days do we have in the finish line? I don't even know.

I think four or five.

I had so many downloads.

Aha.

Moments from that one. And I went, well, I. I can't. My mind is blown. It's done. And I love you forever. And I have ever since.

So here's what I want the group to feel from this. I am trying to pull from Charmaine what the logic was, and there wasn't any. Okay. So thank you. Thank you for being honest. Thank you for being exactly the feeling. I feel like you recreated for us the feeling. So thank you for this. This is perfect.

Thank you.

I love you. Anytime. Okay, let's see. Let's see. Somebody else that also bought Claire. Claire said, I signed up to AFE straight after Soak on Sick December. I think that was 2021, actually. The energy and the wisdom shared, I knew I had to join afe. It was the easiest purchase. So, Claire, come in and tell me. Tell me what it felt like.

Very similar to what we just heard. I found out about your master class and I joined it and it was just. It felt such an expansive conversation. And yeah, from that I just knew. And I signed up to afe and I actually signed up to alumni in February, I think. So it was. And. And these are big purchases for me, but at the same time, it was the easiest purchase to make.

That makes me so happy. Can you think of what you thought? Was there a. Was there a logic behind it?

No. That year I'd actually over 2021 as well. It was very much the surrender experiment for me. It felt like wherever I kind of felt something in my body, even if it didn't make sense, I did it. And I'm actually just seeing at the moment how all of these different pieces are coming together into a proposition that I'm forming. So, yeah, it's taken a little while, but this pineapple's nearly there.

I love it. So what I love also is the difference in energy between Charmaine and Claire are different. So you couldn't even say, like, oh, you attract all the same kind of person, because these are two very different kinds of people. But they had a very similar experience. It was just like, yes. There's no logic. It's just yes. Okay. Well, thank you so much for sharing that, and I'm so grateful. Are you going to be with me on the alumni call later today?

I definitely will, yes.

Okay, well, I'll see you soon. Okay. Anna says I signed up for AFE after experiencing the E3 masterclass, and it was a feeling of a full body. Yes. So this will be our last one that I take, but I want to. I want to do it. So, Anna, come on up with me.

Good morning. Can you hear me?

Hello? Yes. Hi. Okay. I'm outside on a little walk, but.

It was 2022, September, and I had been aware of you, like, someone was like, you know, talking about the Energetics. I was on a woman's Master Mastermind Retreat in Oct. No, in May of 2022. And they were talking about Melian, Melanie and Laranis. So I looked you up and I was like, this woman, I need to learn from you. And I looked at the AFE and I didn't really understand it at that point, but I was like, I need to do this. And at the time, it didn't feel right. So then in September, I was on your page and I was just like, how do I work with this woman? How do I do something with her? And then the E3 masterclass was available, so I signed up for that. And I was like, you did the shop with me? And I was like, yes. This program, Revolution. Revolution. Every program was a yes. And I was initially messaging the team about a bundle, and then I was like, no, I don't want the bundle. I want the afe. And so I directly signed up and it was the most full body, expansive. Yes. Like, I've never felt so happy making a payment in my life. Like, you talked about how there's, like, some trauma around smaller payments. And I was like, yeah, I don't want to pay that bill, but I want to pay this. Like, I've always paid, like, triple my rent for investments like this and experiences. And it's just like my soul knew. I just expanded, expanded, expanded. And it's been the best. Yes. And I just keep growing and evolving. And I'm so grateful.

So thank you. I am so happy. Thank you for sharing this. Now, can you tell any logic in this? Like, was there any logic? Like, oh, because I get this or because. Because it's exactly this and because of the way it was written and because of, like, was there any logic?

No, it was just a feeling. Like, I. Like you said, I don't read the sales pages. I'm a very intuitive buyer. But initially starting out, it was like, oh, I should look at what I'm getting and the expectations and what to expect and the guarantees. And I was like, no. Like, I know. And so it's just about trusting the body in that and being like, yes, all in. And really learning to follow that sacral response instead of getting caught in the mind. So it wasn't logical in that regard. I just. I knew and my soul was guiding me.

I love this. Thank you so, so much. Thank you. So that's now three examples. We've had three examples of people sharing with us, and all three are very different personalities, all three from different places in the world, all three on different years, from different masterclasses, all three with the Same gut instincts, all three of them. So how does this happen? Why does this happen? It's a feeling. And so, so often when people are trying to sell a sales program or a selling program, they're going to try to get you to understand what to say. But there's like this mutual understanding of everyone here that it wasn't what I said. People will tell you this is what you have to put in your sales page, but there's a mutual understanding that had nothing to do with the sales page. There's something to be said about what you should be posting, but nobody said anything about the posting either. So what is it that really creates the buyer experience? And you can contemplate this for yourself as well. Why you chose Alpha Feminine. It is possible that for some of you there were some thoughts and there was a logical process. I'm not discounting that that can happen. But what I'm saying is a lot of the time in the buyer paradigm, it's more about the feeling than the. The play by play. You don't need the. The. Here's the reasons why and I'll give you an example. When I went, When I go shopping for a jewel, I don't need to know how long it took to make the piece of. I don't need to know who's, who made it, who's the exact person and where they studied. I don't need to know what lab it was created in. I don't need to know where the diamond was found. Not until I'm a yes. And then I want to know all the information about it. But that's not what's going to make me say yes. Like, once I know I'm buying from a reputable company that has only ethically sourced stones. And the question isn't about ethics, it's just about location. Just to know, you know, oh, this is very special because it's from this one, one little island and Mozambique or blah, blah, blah. It's like, well, I, that doesn't, that's not it. It's the way it feels on my wrist, the way it feels on my hands, the way I feel when I see, when I look at it, when I, when I'm wearing it. And it's the same thing for any luxury purchase. Now, what is a luxury purchase? And this is the real big question, I think, what is a luxury purchase? Is it something that's expensive? Not necessarily. Because you could have luxury chocolates, those aren't all that expensive. You could have luxury coffee, you could have a luxury bath. Bomb. You could have luxury body lotion. Like, it's, it's not about how expensive it is, but it tends to sometimes be more experienced than others of its kind. And the reason it is is because it's created with the best in mind. I want to create the most beautiful. If you had a limit in unlimited budget to create a piece of jewelry and you wanted to create the most beautiful piece on the planet, would you be choosing the highest quality stones or would you be like, ah, it doesn't matter, let's just put whatever in this. You'd be like, this is my most amazing creation. I want to, I want to have the rarest, most beautiful, most high quality stones there are. If you were, if you were creating a hotel and I gave you an unlimited budget, you would probably want the highest quality floors, the best quality windows, the best quality paint, the highest quality furniture. You would want the highest quality employees, and the highest quality food and the highest quality alcohol and beverages. You would want the highest quality bed sheets. It's the fact that the person that creates the experience wants to provide the highest quality. That's what creates a luxury experience. So it's not how much it costs, it's about the fact that the company that's creating it or producing it cares about it being the top quality available for their buyer. And what that does is there's a feeling of absolute respect. Because it's like, if I have gone above and beyond to make sure you have the best thing. I care, I care about my product. I care about you. I care about my reputation, I care about my suppliers, I care about who I give my business to. I care about everything. And that is on the frequency of what a lot of people are looking for, for when they're doing business with someone. They're like, I don't just want to buy a candle. I want to know that you research the kind of wax. I want to know that you researched. I want to know there's an intentionality in what the vessel is. I want to, I want to see the box. You ship it to me, and I want to know what the story is behind it. It's not just like, oh, yeah, we figured we'd make a lot of money because candles are it right now. And so, you know, these cost us two bucks to make and we, we charge ten bucks and we make an $8 profit. And it's, we try to cheap out on the packaging and we cheap out on this and this and this. Try to make it as cheap as possible so we can give Affordable candles, that's still important in the world because some people want candles and they don't care that it's luxury. They just want a candle. But for some people, they only buy on the frequency they create on. So I want you to contemplate that when you're a luxury creator, then you, you will want the same kind of service as you receive. You will want the same kind of quality that you give. When you care to give extraordinary quality, you will want to receive extraordinary quality as well. Or else it feels not, not cool. It's like I work so hard to give the top quality to my people and then I get crumbs. Like, that's not fun. So when I'm creating for Alpha Femme, I don't think it makes me sell more when I do like, okay, let's do an animation, a brand animation to start the buyer. It's not like, oh, we need the brand animation to sell more. It's the level of intentionality before every module. The feeling when you know you bought something and it's, it's got that level of intentionality in it. And care. There's something about that. It's like, I care and I'm preparing for you and I, I'm contemplating what's happening behind the scenes and I'm getting this program ready for you. And I'm going to deliver something world class. And you'll see that from, from the logo to the logo animation, to every call that I bring through, to the custom customized, you know, Q and A sections to everything that I bring. And so how do I represent that externally before you've ever worked with me? And so for a lot of people, they'll focus on the information and they'll think, well, let's tell them it's the best of everything. Let's say the reason the hotel room is so expensive like the, the hotel in Paris has two suites that I'm in love with. There's the Paris Suite and there's a Presidential suite. If, if you ever watched Emily in Paris, the Paris suite is the one where she, she's in that room. There's, there's like a around window. You can see the Eiffel Tower from it. There's a little bouquet of roses on the table. It's Paris Suite. I love that one. It's 19, €000 a night. Then there's the Presidential Suite. And the Presidential suite is, it has two balconies. It's got a daybed outside where you're overlooking. You can watch the sunrise on it. There's a bath in the middle of the bathroom. It just overflows. Water everywhere. That one's 25€000 a night. How do you think they sell this? Do you think they say, yes, but listen, we put the best linens on the bed. We've, we've, we've decorated, we've paint, hand painted sections of the wall. There's orchids in the wall. You know, you have a, you have a beautiful French teapot available to you. It's worth it. We have a coffee table book. You think that's how they sell the room? It's this many square feet? No, but when, when you see that room and if you have, if it's possible for you to do it, you'll be like, I can't live without having stayed in the suite. That's what they created with the art they created. When you try on a bag and the bag feels like, I cannot leave the store without this bag. It has become a part of my body. Look. See how it perfectly fits in my hand and on my hip. Look at this. This is now. It is part of me. If I leave without it, I will die. It has become a part of my body and I don't think I can survive without it. The way it happens, it's not like because of the type of leather and how big it is and the specs of it, they're not selling it to you at Louis Vuitton. Like, look, this part is really handy because you can put your wallet here the way they would at like Aldo, where they're like unzipping little parts and saying, look at all these extra parts. This is great for your phone. They're not selling it to you like that. They're just like, try it on. Come in this perfectly cleaned mirror in this most beautiful light setting. Let me bring you a glass of champagne and try it on. And the minute you feel it, if it's yours, you buy it. And if it isn't yours, you also know right away. And that's where the, the seller is not as important to like give the specs and the information. It's more the energetics. And as it becomes, as things become more and more expensive, there is some information that is given, but it's still the kind of information that creates emotion. So it's not like this is really top quality. The designer is this person. Not like that. It's like there's two in the entire world. This was worn by xyz, like when I was invited to the Tiffany's event. They let me try pieces of jewelry on, and they were like, this was worn by Lady Gaga when she had her acceptance speech. This was worn by blah, blah, blah. When she wore blah, blah. This was worn by this. And it's like, I'm wearing pieces that iconic people wore. Iconic moments. That makes you want to buy a piece. I don't know why it does, but it does. It's like there's one in the world and you're wearing it, and you want to know who else has worn it. This person. This person. This person. But there's a feeling, if you can. If you can buy it, if it's yours, if it's possible, you'll buy it. And if it's not possible and it's not yours, you won't buy it. But that's okay because they don't need you to. Because there's only one. It has to be for the right buyer. And those are the kinds of companies I really love to buy from. Because I'm not interested in buying because I need it, because I don't. I'm not interested in buying it because you're telling me that it looks great on me. Because if I don't feel great, it doesn't matter how great you think I look. I'm not buying it because there's only one left, and if I don't buy it now, I'll miss out. But I buy it because I'm unique. Rare, limited edition, and there's only one in the planet. And this is. So this will never be duplicated. And I will never walk into a party with two people wearing the same thing. That's incredible. There's things about it that make it feel special. So in your business, when you're creating the luxury buyer experience, the things to contemplate are, how do I create emotions with my buyers so that they can make an educated decision very easily, whether it's right for them or not? Because the feelings that every person generates, the feelings that everything on the planet generates, those have a response. And people have a responsibility towards their money. People have a responsibility towards their decisions. And the people who have the most money understand responsibility at a very high level. They're responsible for their feelings. A very, very, very successful, rich, happy, solid person won't say, oh, I got scammed into buying something I didn't want to buy, because they know they're responsible for their feelings. And they'll say, this felt good and I bought it because it felt good. Or they'll say, this felt bad and I didn't buy it because it felt bad. But they won't ever blame someone for feelings that were created. That's not something that happens when you understand responsibility and they go hand in hand. It's not possible to become a billionaire or a multi millionaire long term if you don't understand the energetics of responsibility. So what happens is it eradicates the fear of selling to someone that's not prepared. Selling to someone who doesn't have the money, selling to someone who's going to have buyer remorse or regret. It eradicates that because you know the person you're selling to has responsibility, they're able to make their decisions. You won't feel any guilt or shame. All you want to do is provide an extraordinary buying experience. And what that does or, or how to create that, I should say, is that you feel a certain way about it. So do you think it would be possible for me to buy a piece of jewelry from a person who is not entirely passionate about jewelry, who doesn't care about being there? It's just a good job. There's no way. Do you think the person at the restaurant who doesn't understand wine or care about wine is going to manage to get me to want to try their most expensive bottle at the restaurant? Do you think the person who doesn't care about caviar whatsoever, they just read the pamphlet, is going to get me excited about spending on a, you know, thousand dollar tin of caviar at the restaurant? Is there any chance if they don't even know what it's for, they've never tasted it. They don't care about caviar. Are they going to get me excited? If a person has never even seen the suite at the Jojo Sang, they've never even walked in it, but they've heard people think it's great. Do you think they, in their language will be able to make me want to go visit it? Don't know what it is. I don't care. Never been. Do you think the person who doesn't really care about cars will get me excited about a Lamborghini? No. So why these industries really work when they do as. Because it ends up being the people that are the most passionate that that get to the highest possible rankings of the top most beautiful companies. So what does this mean? If you are opening the most beautiful hotel in the whole world, you're not. You're going to want to find the most reputable hotel manager the world has ever known. So you're going to have to go to other Hotels that are also good and you're going to need to find the best one and give them an even better experience at your hotel. So you need to pay them more money and you've got to go find them at an, at a top of the line hotel. That's not easy to do. Who's going to manage to get a person who probably already loves their job and is already paid really well to come into the new hotel that's being built? Who's going to manage to do that? A person who's just a normal headhunter who just doesn't care and is trying to piece people in a place. Or maybe the owner of the new hotel that's entirely passionate about their hotel and has a vision and wants, Wants the best person and wants to share the vision and all things. It takes the visionary. So no matter what you're doing, whether it's bringing in employees in your business, whether it's bringing in new clients into your business, the most passionate version of you is the one that's going to bring the people in. The one that is absolutely in love with what you're doing. The one that is so proud of what you're offering and so in love with your clients and so excited about this next program or product or offer or opportunity that when you get an opportunity to spend time with a person, just your passion about what it is makes people want to be with it. If they were to buy from anyone, they'll buy from you. Because your energy and your passion and your love for this work, whatever your work is, whether if you're going and selling real estate, whether for you it's about investments, whether for you it's about being a doctor or a dentist, like if the doctor that's selling you the $60,000 veneers, to take on the last time's example, doesn't care about dentistry whatsoever. And they're just like, yeah, yeah, you do good with veneers. But if you've got a visionary that's like, oh my gosh, I can already see your smile. You're the, you've got the kind of face that makes me so passionate to do veneers because I know how big you're going to smile when I'm done with you, like, I can already see the way you will smile and this, you've got the perfect face. Like, I can see, I can see the teeth. I can see it. I can. It's a work of art in progress. And I already see it in my mind.

You'd be like, oh, No, I see.

It, I feel it, I want it. It's a feeling. I want it. Like, that's it. And if it's not what you want, then it won't, it won't resonate. But if the, if you do want it, the person's like, yeah, sure, sure, we could figure something out. The doctor is really good dentist, really good. He's in a lot of veneers. You're like, okay, let me think about it. There's something missing. So the, the, the combination is that you're willing to use the best resources you study for. You study the best teachers, you studied the best courses to be the best at what you do. You have the best mentors. You, you, you care about the aesthetic of what you're doing. You contemplate the way you're going to do it. You care about the delivery, you care about the person's experience. Experience. You care about the whole thing. You care about the whole thing. So there's a luxury aspect of it. You're passionate about what you do. You love what you do. It's your favorite thing in the whole freaking world and people can feel it when you say it. You, you're just in love with your work. And you don't care who might think it's genuine or not genuine, because it is genuine. So let them think what they think. You're, you're there, you're passionate, you love what you're doing, and you're bringing the best top of the line stuff to do it. And you're willing to spend time with the right buyer to make sure that they feel with you what it is that you're offering that starts to create the luxury experience. And it's not something you've got to say and it's not something that you, you're gonna do perfectly. It's going to be nailing those energetics. The energetics of caring about your stuff being the best, which is the luxury, the energetics of you actually being obsessed with what you're doing and the energetics of caring about your buyer. Because the other part, which is where this, this training really brings it all together, is the equal power, but different in the buyer paradigm. So what we forget sometimes is that your, in the seller paradigm, a lot, a lot of time there's like the shark seller that's a good salesperson and then there's the prey. That's the one that if you sell well and if you do your job well, then they'll buy. But in the buyer paradigm, it's the understanding that, like, I offer the best product, but you're the one that can buy it. And so I value you as much as you value me because I can't be successful without you, and you can't get the thing you really want to experience without me. And so it isn't, I'm better than you and you need me. It's equal power, but different. In the buyer paradigm, you feel super respected because, you know, like, I could spend my money, my money anywhere, and I spend it here, and I know you could spend your money anywhere, and you do it here. And you know, you could take on any client, but you take me in and I. I say I could take any client and I take you in. And so there's a respect there. There's a, I'm grateful, I respect you, I respect this, and I'm grateful for this. And the buyer feels that respected. And the only way to really do that is to understand that it's actually quite an honor and a privilege to attract a dream buyer. Like, when you listen to the three people who share their experience of buying with me, wouldn't that be so amazing to have three people like that watch your next master class or enter your next, you know, breakthrough breakout event, or get on a sales call with you, that kind of knowing in themselves, that kind of buying power to say, I have the money and if it's right for me, I'm buying. And to love buying, and to say, I know on call one, I know on day one, I know right away, like, wouldn't that just be such an honor? And it's such an amazing experience to have that kind of person in your world. It's like, yes, that would be amazing. So that's what we want to be doing. We want to be creating the most extraordinary experiences for ourselves where when we offer them, people feel exactly what we're feeling. So that's why the mindset work matters, and that's why our belief in ourself and our confidence matters. Because the truth is, feelings are transferable. And if you wonder if that's true, ask yourself when you're next to a person who feels stressed, if you feel it, ask yourself when you bump into an old friend and they're excited. If you feel it, ask yourself when your kids are happy. If you feel it, ask yourself when someone you love is sad, if you feel it, or even a stranger, ask yourself if someone is. Is thinking of something else or distracted, can you feel it? And so we can't discount the fact that who we actually are and what we actually feel is transferable. And so for the people who really connect with us and for the people who say, I experience what you experience, I value what you value, having similar feelings to us creates a bond for people who don't like the same feelings as us. Like, I don't value excitement and you're excited, so I'm not, I'm not in or I don't value passion. I like straightforward information. You're not the same person as me. It doesn't click. So it has to be a real genuine feeling. But the real genuine feeling attracts the energetic match buyer. And then it's so much easier to please them. Like if you imagine being the creator of your own hotel and you've managed to get the top hotel manager in the world to come and lead your hotel, and you've got the best cooks in the world leading your restaurant and some of the best bartenders doing the bar service at your restaurant, and you've got some of the top florists in the world doing your florist arrangements and some of the most renowned found designers in the world designing the hotel suite. Everything is, is like this and you're so passionate. Who's the first person you feel excited to show the luxury suite to or the lobby? Is it the person who gets excited and passionate about hospitality as same as you, or do you want the banker that's all about logistics and wants to know how much the flowers cost? You don't want the person who's all in their mind. You don't want the super logical person. You don't want to, you don't, you don't want to show your, your hotel to the person who's like, very well done, good job. You want the person who's like, I want to live here. This is amazing. Oh my gosh. And so this is the thing you're going to find your energetic match clients. When you're in the energy of that exact way that you are when you're passionate, when you've done your best and when you care about people and that really is the, the loop, you've done your best, you're passionate about what you do and you care about your buyer. And as a buyer, when you know that the person you're buying from did their absolute best, loves what they do and cares about you, is there a better person to buy from? It's like, that's where I want to buy, where they really care. They did their best. That's the magic. So the first step in the buyer paradigm is to Set the energy. Whether you choose to do that in a Facebook Live, whether you choose to do that in a master class or a zoom event, whether you choose to do that in person, in a conference, in a hotel room, whether you choose to go to other people's networking events and show up in a certain energy, whether you do sales calls, whether you let people come meet you for consultations, whatever it is that you do, no matter how creative you can get, if it feels like this is the absolute best it could be, you're entirely passionate about what you're doing and you care about your buyer. The sales are coming and we get to refine the rest. And we're going to refine the rest in this program. But I want you to notice how much time and energy you may have actually spent trying to figure out the next steps when this isn't solid. So you're wondering, what should my sales pitch say? You're wondering, what should I be writing in my bio? You're wondering, does the sales post sound good? Did I say everything I needed to say? Charmaine bought on day one of a five day masterclass. You think I'd said everything I needed to say yet? No. Like, that was one day. Yes. So let me see what people are saying here. Kristen says, for me, the buyer paradigm gets to feel like the seller is bringing me an orgasm and heart, joy, love, light, bliss, ecstasy through their offer product, service. I know the ripple of this is wildly beautiful through my life and business because of who I become. So this is a person that has it in them. This is a person that has it in them to feel these feelings. Because some people will read this and be like, how does that even happen? How do you ever feel that? I've never felt that. But for me, I attract a buyer like Kristen when I am in my most ecstatic bliss, when I'm in my most passionate, when I'm in my most connected, when I'm at the top of my love for life, someone like Kristen comes in, someone who's an energetic match for orgasmic joy, bliss and ecstasy. But I don't attract a client like Kristin when I'm in my head trying to think about what to do next. She comes in when I'm a match for her energy. Right. Deborah says, what's your approach to making an offer when you're not feeling your best? We're going to go there. But the thing is, a buyer paradigm does not mean that you're perfect every day, but it means that there is a, there is a standard around you Like, I've had some really difficult days this year, and I'm sure some of you have been able to tell the days where I was like, Cloud 9 Super on the ball. And other times it's like, okay, she's going through something, but she still nailed it, and it was still really good. The buyer paradigm is not about perfection. It's about the standard, standards and boundaries. What you will never go below and what people expect expect is the standard. When you can really create that, that's going to be the. The. The easiest. But when you're going through a phase where you're not doing your best, you're not actually in the best feeling of your life, there's still something that you are feeling, whether it's hope, whether it's gratitude for the days that aren't so hard, whether it's valuing something, whatever it is. And you can still create the best. You can create really caring about your clients and a genuine, authentic emotion that's transferable. It's just that you might attract a different kind of buyer. So I'm going to ask a question to the group, and you might actually be like, okay. Have you ever realized that there are phases? You can look back in hindsight, and you can see that there are phases of your business where you attracted a string of people that were very similar. And for some, it's like, oh, my gosh, that was like, the best string of people. I. I think, how did I attract those people? I wish I had more of those people. And for others, it's like, thank goodness that string is over, because I don't know what I was going through when I attracted those people, but they desperately weren't a match for me anymore. And I'm glad that that phase is over one or the other. And so that is very much attached to who you were at your best, caring about your people and doing your best. Well, you were an energetic match to certain people. And so it's just recognizing that this does happen for us. I have both two experience, and people said to me, you're actually my dream client and so excited that you came here. That is amazing. Sarah says, I would think that there's a part of manipulation in the truth of this passion Dentist. So here's the. Here's the thing that we need to look at. Okay, so you know how before I gave the example of the dentist, and it was like, let's say the dentist says, oh, my gosh, I want to do your teeth, because I can see it like, I. I'm so Passionate about this. And when I've got the right face, that's good for my style. Like, I know exactly what I'm doing and I can see it. So, yes, I would love it. If you're the kind of person who would say something like that and mean it to someone, it will feel true to you. If you're the kind of person who doesn't normally speak that way or doesn't believe that about yourself, it might feel like a lie or feel like manipulation. And so I can tell you, I have had this experience. I actually, genuinely believe in people in their power. And so because of that, the people who believe in their power come into my world. They're like, finally, somebody who can see I'm a freaking genius. Thank you. But there are so many people who leave my master classes going. She tried to tell me that I was capable. She looked me straight in my face and she told me I was good enough. Lying, manipulative. And they hate me for loving them and for seeing their pot, their potential. They cannot imagine it was true. How dare she tell me that I could do anything that's so manipulative. She doesn't even know how much I've struggled. She doesn't know. She just said that for me to buy. And so the things that you believe about yourself will be much easier to believe when people tell you. So if you've ever struggled to believe that you have a beautiful, stunning face and if your teeth matched your face, you'd be unstoppable. You wouldn't find it manipulative or weird. When the dentist told you, you'd say, I know. I've been waiting all my life for a dentist who could tell me that. Do it. Fix my teeth. But if you were like, okay, Charlie, thanks. Thanks for the, you know, throwing me the flowers. We'll. We'll. We'll see if I trust you, because I don't think any of this is real, then it'll feel manipulative. But it has nothing to do with whether it was true or not. It has to do with whether or not that's your belief about you. And so someone who's passionate, who says, this is the best, oh, my gosh, you have got to try this dish. It is so expensive. It's so expensive, though. I've got to tell you, like, it's the most expensive dish on the menu, but it is the most. Oh, my gosh, when I eat this, I pass out. I'm so happy. I love it so much. If you're the kind of person who literally can pass out over food. When something's so good, you might be like, oh, gosh, okay, send me the expensive dish. If you're the kind of person who doesn't do that, you're like, well, you're nuts. And that's definitely not selling me the expensive dish. It's all about finding your energetic match. And this is why it's so important for us not to get so caught up when people don't get what we're selling. Because it's only meant to be for the people who do get it. Veneers aren't for everybody. They're for the people who know that if they had the veneers, they would feel completely different. They would smile more, they would feel more confident. They've always wanted it, they've always been. So when they finally find a dentist who matches that level of passion, it's an easy yes going and staying in the most expensive hotel, most expensive suite. It's not for everybody, but there's a feeling that they always dreamed they would feel. And if the hotel manages to make them feel that, if the hotel manages to make them feel important, special, luxurious, important, like, come see the suite, the whole thing, it all works. The vibe is there. They feel it in their body, they'll do it. It's not about whether it's true or not, it's about how it feels. Does it feel true? Does it feel right? Does it feel? And so for me, when I believe in you and your power for real and you believe in your power for real, we're a match. If you believe in your power for real and I don't believe in your power for real, well, we're not a match. If I believe in your power for real and you don't believe in your power for real, we're not a match. And so where a lot of people get caught up is they're like, it's all about, what do people need? Do people need me to be super passionate and believe in them? Which ones? The ones who believe in themselves? Yes. The ones who fear they're being manipulated just so that they'll buy something? No, but who's your buyer? Who do you want to be? The one that buys from you? Do you want the one that doesn't have any self esteem and it's not sure about themselves? Or do you want the person who knows they're capable just as much as you do in anything that you're selling? I, for me, it's the passion that matches my passion. If you realize you're not a super passionate person and that's not authentic for you, then that's not what you're going to bring forward. You're going to have something different. You're going to have a different kind of energy. If what you really admire is professionalism. Because I've realized now that I've become more successful, some people are drawn to me because everything I do looks very professional. And it's not about the energy. Sometimes that happens. And so if that's the case for you, what you would realize is what makes it look its best is that it looks professional. The feeling that you feel connected to is more the confidence, matter of fact, like, I know I'm good at this. If that's the connection, then that's maybe what you can focus on with your buyers. What is it that makes you buy? What's the feeling that you feel that is like, this is it. And so I've. I've used a lot of this call to talk about passion because I know that for the three people who came up, that was it. It was a feeling. It was a feeling in their body they couldn't say no to. That's usually connected to passion. And I remember those three master classes. There were so those were some of my most passionate master classes I ever did. And so if you are passionate and you're awake and you're alive and you're. It's real, you're going to connect to that kind of person. If for you, it's professionalism and etiquette, then you're going to contemplate something different. But the offer you make only matters once it has come from most solid energy. It doesn't really matter how perfect the offer is if it doesn't have the energy behind it. People need to think about it. Because the fact is, the part in our brain that thinks and the part of our brain that feels are two different parts. You can feel. Yes. And you can think. Yes. And that's a different experience. And if you can feel.

Yeah.

You're going to need to rely on your brain for the rest of the yes. And that's when the question of is the sales page good enough? Is this good? But usually that was not a buyer. That's now a person. You need to sell too. And so for me, this is why, if it's not a buyer, most of the time will only support as long as the person is asking for details. But we will never offer up details. I won't say you're not a buyer. Okay, let me treat you as A seller, we will just say, oh, you're not a buyer. No problem. Come back when you are. And that has created a business that is so passionate because there is not a lot of time spending trying to explain why this works. We're not spending time explaining why this should be bought. We're not spending time because at the end of the day, if the person doesn't feel that it's a yes, probably not the right buyer. I'd rather it feel like a yes than logic via yes, because it's going to be a different experience for both of us. So as I bring this forward, as we talk about this, what are some of the what ifs or the blocks that come forward for you where you're like, I either I don't buy from passion or I don't resonate with this, or I'm afraid this wouldn't work for me, or that's not why I bought from you. And it's not. It's not clicking. Like, is there anything like that while we're talking about this right now? Where you're like, this doesn't feel like it's creating correct for me. I feel like I have a very different experience or I feel like I offer different things, or it doesn't. It doesn't have the same vibe. Does anyone have that feeling? Okay, Deborah. So let's bring Deborah up. Okay.

Hi.

Hello. Hi. I guess I wasn't totally prepared for.

Showing up, but here I am.

I.

Guess, you know, you talked about it a bit.

The.

The having the standard for the offer versus having the standard for the delivery feels very different for me. Like, right now, like, even I. And at the end, you circled back to, you need to have the energy for, like, you want to be in the energy or have the energy when you're giving the offer. And I completely agree with that. So I agree with those things. And I guess that's why it asked the question about not being in that energy to put the offer out. Like, so, for example, like, I was.

In a good space.

My energy stuff happened in my life that I wasn't expecting. My energy shifted, and then it felt very hard to sell the thing I. Or, you know, put on offer. The thing I had in mind to put on offer. I could. I. I feel like I could hold the space because I still have people come to me and I. And I hold the space. But it's like, I would never put myself in the position to have to do it at this time, because, I mean, I know I could because every time someone comes to me, those are my standards. The service standard is the service standard. And this stuff, you know, like you put someone in front of you, you're going to answer their question, you're going to, you're going to deliver. But I wouldn't want to have to, you know, And I would be very different to, for example, if I was to try to go on a live or and like talk about it versus just deliver it. I feel like those are two different things.

So what I would love to ask then is when you're going through a time like that in your world, in your life, when things aren't great, you're going through a lot and like, you will deliver stuff, but you're just not in the, you're not in the vibe to sell. You're not in the vibe. Is that really the best time for you to get a huge flood of clients?

No.

So that's why this is, this works because you're going to be an energetic match, not only for the ones who do come in, but how many come in. Does that make sense? Yeah. So your mind might say, I want to make more money. Your head might say, I want to make more money, I want to be more successful, I want to have more. Your mind might say that. But if you had more, you'd feel overwhelmed, overworked, frustrated, and your energy is not there. So really you will receive the right clients and the right amount of them for the exact energy you're in in the moment. And the real key is can I work on myself, rebuild my, my emotions, rebuild my mental state, rebuild my nervous system so that I feel good? Because if I sell from a place of alignment, more clients are going to come and can I even hold those anyway?

You are correct. Yeah, I feel, I just feel, and I think that the bottom line of that is I just feel annoyed that I have this thing that I plan to deliver and I can't deliver and then I'm not, I don't feel in service. I know what I need to do is be in service to myself and to like put myself back in the shape so that I can be at that state where I can like full on, you know, do my thing. It's just, it feels both annoying, like you said, also like not financially the way that I had planned. And, and so, but you're right, like in terms of do I want a new, like 50 more? Do I want even 10 more people? Do I have five more people? Like, do I want to make, have to hold them?

That's the thing. So thank you for sharing this, because I feel like this is one of the things we don't consider when we're feeling stuck and it feels like more people come in and we're like, what is wrong with me? Like, why isn't more people coming in? It's like, there's a very real reason people aren't coming in. And when we run energetically sound business, what we do, and this is why I really care about this work so much and I really want to help people with this so much, is when we run an energetically sound business, we can't burn out because we're not doing the thing that would override the energetic match. Like, when I look at what I went. What I've been through psychologically, emotionally this last year, like, there were really some. Some very difficult times. But I know that I'm still very strong. I'm still capable of doing so many things, but I don't want to override what's right for me. I want to do what's the effortless. Yes. So I can provide as much value for the clients that are there. So I didn't go out. And I used to do a masterclass every month. This year, we've done two free masterclasses. We did women Women masterclass and we did Quadrant. That's it too, all year, but it was paid. So the year before, we did one free master class every month. So new people coming into Alpha Femme and me talking about the AFE and me talking about like, like the finish line, like the ones that people are talking about here that made them buy things to come into the afe. I just didn't do those. And I didn't do them because I didn't have the energy to do it aligned and I didn't have the Energy to have 300 people more join the things right now. So I did what felt right and what felt correct, and I focused on what felt good and I took care of my clients and I had an amazing year. And now I'm starting to feel.

Yeah, yeah. Because, like, I wasn't there last year. I wasn't part of your world at all last year. And I was. And I think I started in February this year. And so to hear you say that, like, I know this year you've been like, like. And I saw when it started churning, like, when I first. My first time I ever came on screen, I think in a conversation with you, you were just. You were still in that sort of heart healing zone. And then something clicked. And I saw then you. You had so many things come out this year, like, new new, new, new, new, new, new. And so actually, the thing that just clicked for me is, like, you did what you just, like, said, like, you saved up. That kind of, like, you didn't deliver all those one free masterclass a month or whatever like you usually do. You probably didn't feel like you like the way I'm feeling now. Like, not like the me who would put. Who would want to put stuff out, who has stuff to give but isn't doing it. And then.

Then.

But then on the back end of that, you're like. Like, that's what's happening now. You're like. And you're, like, in the zone, you know?

Yes. Now I'm back in the zone because I didn't push. Because this is what we do sometimes is we're like, okay, this is wrong. This is bad. I need to make more and to push to make more. We go against ourselves to make more, and then we make a fake alignment. So it's not really what we would have made effortlessly. It's what we need to push, and then eventually that burns us out, and then we really need to stop. And so because I did it this way, I didn't need to stop. All I did was I sold to the people who were there in my life. I didn't. What the new master classes were doing is they were bringing in new people. So I was just like, no more new people. Let me just take care of the people I have. Let me just be with the people that I have. Even when I did sell stuff, I was selling stuff to my direct network. We weren't doing master classes asking everybody to share, share, share. We weren't doing that the way we usually did because I felt really good the way we were. Then all of a sudden, quadrant Currency impact Academy, Marketplace balance. Now something's happening. The billboard, the things. But I. That was a natural progression of me not trying to override the natural order. And when you don't not override the natural order, you will heal, because that's the natural order. You heal and you're back. Yeah, I guess.

Yeah.

I just feel sucky, but. Yeah, I know. But I feel it'll feel good later.

I'm sure it will, 100%. And if you don't force it or feel bad about it, you heal faster. If you're like, I'm honoring myself. I trust myself. I'm doing my best for my clients, and that. That standard will never drop. And if I brought in new clients, I would Drop my standard, which will never happen. So I will stay in alignment with myself. I will take care of my clients. I will be an energetic match for my people. That's it. And when I'm ready for more and I can hold more, more will come. That's undeniable. Yep. Okay.

Amen. Got it. Thank you.

Thank you.

Really, thank you.

Of course. And thank you for being brave enough to come and say because sometimes, like, we don't want to be the one that's like, okay, it doesn't fit for me. But it's so beneficial for the group when. When we have these conversations.

Yeah. Because when you asked, I was like, yeah. But I was like, should I even say that? Because, you know, anyway.

But thank you.

Yeah.

Yes, of course. So this is why this whole conversation is so important, is you're going to have moments in your life where it feels like you're not producing as much as you think you can or you think you should. One of my favorite questions to ask myself in those moments is, what about making more doesn't feel safe right now? And that always gives me a really good answer. Is it, I don't think I have the energy. I'm not feeling so good. Is it? I don't think I can deliver for more people. Like, I. My standard might get hit. And my standard is non negotiable in business. And if I bring more people in just to make more money, I might not be able to deliver the way I want to for the people that I do have. Is it, I'm afraid of backlash. I'm afraid of being seen by the public. I'm afraid of too many people knowing me and having expectations of me. I'm afraid of being put on a pedestal. I'm afraid of people's expectations. I'm afraid of. I'm afraid I'm going to need to grow my team. I'm afraid I'm going to be more responsible for people. I'm afraid I won't manage my money properly. You might want to just question, like, what makes it not safe for me? Where in my body does it kind of go like, oh, am I afraid I'm going to say the wrong thing? Am I afraid I'm going to utilize too many resources and it won't pay off? Am I afraid You've got to kind of ask yourself that question. Because in business, it really is an extension of who we are. Your business isn't just like this separate thing from you. It really does. It's connected to you. And so if you feel Inside, like, I can't take anymore. Your business is going to have to slow down for you. If you feel I'm afraid the business needs to slow down for you. If you feel I'm not feeling myself, the business needs to slow down for you. Unless you're going to override it. And as we've seen too many times to ignore, people who override it end up regretting it in the end and say, I burnt myself out and I shouldn't have done that. So better to lean in and to learn what we're actually able to do at the peak and say, okay, let me trust my body, let me trust myself and let me learn from here. Person says, this last year was the deepest healing for me. Lowest numbers in my business, richest personally. And now the creative and financial floodgates are wild in the zone. Trusting and honoring the self and the timing. Anna says, I have a feeling I'm calibrating to a whole new level and buyer and I get to trust the becoming instead of forcing it because of the fear of falling behind. Yes. I love this so much. So important conversation. I resonate with this so much. Honor your cycle and your energy. This is actually fascinating to reflect on having been around for this season. This is amazing. I struggle a bit to find my right buyers with my manifesto energy that values commitment but not consistent over time. Then don't worry about being that. Like, this is what I found. My most aligned buyers come when I'm not ashamed of who I am, when I'm not worried people won't get it. When I'm the most vocal and clear about who I am, then people can really find me. You know, there's people out there that say energetics. I don't believe in energetics. I believe in proven systems, professionalism and an education. And so when I'm all excited about my stuff and I'm talking about energy, they think I'm a scam. They don't. They don't like anything I'm saying. But that doesn't make what I'm saying any more real for me or for the right buyers for me. And when someone's talking to me about numbers and professionalism and education, although I have respect for the world and so I would never be disrespectful or mean, I don't get lit up by that. That doesn't make me say, yes, I would not spend on that. I would not spend my time on that. My energy, my money, it just wouldn't get me. So you've got to be yourself. And so if there may be parts of you that are like, I need to, I need to not show this part of me or I need to not be too much or I need to not be this or I need to not. But the fact is your energetic match buyer is an energetic match to your full self expression, not to the thing you think you need to be because that person's successful and they don't do that. Not. You know, I've had clients in my world who are like, I, you know, I, I'm trying not to swear because I really love that the alpha femme brand doesn't swear. But it's really hard for me because I swear like a sailor and I'm like, well, I, I, I like that. But why is it that you're not wanting to swear? Well, because you made more money than so many and you don't swear. But I'm like, yes, but I don't swear. Like, I will say a bad word once in a while and it comes out and it's like bang. Like, it's just not a part of my vocabulary. I think accepting that there's nothing wrong with it, it's just not part of my vocabulary. I would have to do it, I would have to try to do it. It's not part of my vocabulary. That's why I don't, I don't do it. I don't try not to swear. I just don't. But if you're trying not to swear, you're going to change your language to try to fit a mold, to try to do it. Because it looks like some brands do better when they don't. You're going to get stuck. Some people love people who swear. You got to do your thing. You can't get stuck, stuck with the, oh, it's got to be all professional. Because alpha femme stuff is professional. Yes, but I'm fancy. I'm fancy when I don't take pictures. I'm fancy all the time. It's kind of ridiculous. I'm fancy. So I don't pretend to be fancy for the pictures. I'm just fancy. If you're trying to be fancy for the pictures, you're not going to have the same experience as me. Who's fancy? Because I'm fancy. So this is the permission that I want to give you in this call is to figure out what is the truth of who you are, what are you passionate about, what do you love, what is your actual level of energy right now? What's available for you to give with all your heart. And can you be grateful for that energetic match, all the while knowing it gets to grow, all the while knowing it gets to expand, all the while knowing this is just the beginning. This is the youngest you've ever been like we are, or this is the youngest you'll ever be. Like you're just going to keep getting better and. And more mature and more wise. You will never be younger than now. This is it. This is the most immature, the most young, the most that you will ever be. It all gets better from here. You're just going to be wiser, you're just going to be more experienced, you're just going to be more so can you give yourself a break and just say, okay, let's do this thing? So as we move into the next parts, we're going to talk about once the energy is there, the real authentic energy, how do we start to craft offers and things around that? But what's most important is that you find your authentic energy right now and to not beat yourself up if that's not you bouncing off the walls, because that's not what's going to work. What's going to work is your authentic energy. If your authentic energy is bouncing off the walls, it will work. If your authentic energy is a very strong contemplation, it's going to work. It's all going to work. It's just going to work at a different level and a different way for a different buyer. And you've got to make peace with that or else you'll override your natural alignment to try to create something different. And it's still won't be real, so you still won't manifest the thing you want anyway. So contemplate these concepts. Take some time with it. Jacqueline will be back in this group, also bringing in more magic. We have more sessions coming, and then we're going to start working on the building of the offers and how to really get behind those. And there's going to be a lot more people coming up and chatting with me so you can get examples of it, and we're going to go from there. As much as you have had a breakthrough or a breakdown or a question, post it in the group. Tell us what you're going through, Share with us what you're thinking so we can customize this as best as possible for you. Thank you for your presence. Have the most beautiful day, and I shall see you on the Internet. Sa.