The Buyer 2023 - Module 8

Hello, gorgeous human beings of the buyer program. Today we are going to dive into the topic of magic money and provider money and the difference between both and how people buy each and how to start building a buyer paradigm in your business. And I'm really excited to dive into this model with you. So let's see who is here live. Carolina in the house. Marjorie is here. Priscilla. Ricky. Hi. Dr. Tara. Sarah, Linda, Claudia, Lindsay, Tanya. Hello. Valerie. Andrew in the house. Christy's here. Kristen is here. Emily, Rita, Anna, Ilana. Hello. Hello. Hello. And then we've got people off camera, people in the Facebook group, wherever you're at, thank you for being here today. All right, so let's start with talking about the distinction of magic money and provider money. Now, we go deeper in this, in exponential wealth when it comes to creating it, but we're going to talk about spending it for the buyer paradigm. So you kind of understand the different frequency. So provider money is on the frequency of need. It's on the frequency of responsibility. It's on the frequency of buying or selling something that is needed. So when you make money in order to provide for your family, that's provider money. When you buy something that's providing for your family, that's provided provider money. So you, you buy and sell on a provider frequency. Magic money is very different frequency. And so when you buy on a magic frequency, it's because the feeling of buying just lifts you up. There's something great about having the thing you just bought. You didn't need it, but it did something for you. When you bought it, it was like, I feel so good right now. Either you had a fresh blowout and your hair feels amazing. You got. Just got your nails done, you got a pedicure, you went for a massage or a facial, like a relaxation massage, or you bought a new outfit or, you know, you updated your phone before you even needed to. You changed your hair color, you something you didn't need to. Your glasses were fine, but you wanted a new style, you bought a new hat, you changed your car, you did something for fun. And it feels like that is magic money. It gives you a feeling of like, gosh, how is it, how can it be so pleasant to just buy something for myself? I love this feeling. I'm so happy with what I bought. You might come home going, can I show you what I bought? You might tell someone, oh, my gosh, I bought the coolest thing. And it's a good feeling spending on magic money. It feels good when you've got a spend and you're like, oh, gosh, I've got a parking ticket. When you're like, okay, so I. The kids really need new shoes. You know, it's an emergency. Or we've got to go buy school supplies for the new year and they don't want to reuse their old stuff. Or if it's like, I need a new bra, the one I have is poking me in the boob and I need a new one. It's like, those are not fun purchases. Or like, I need to go buy and you don't end up doing the moonwalk walking out of the store. I've got things. Unless you're Kevin. Then you buy socks and you put it on your 111 live list. Michael Edwards hates it when his bra pokes him in the boob. I completely understand. It's a very real experience. So there's things in life where you're just like, oh, no, I don't want to have to spend money on this. I don't want to part with this money for this. It feels like. But then you be a responsible person and you're like, I know, I know. I have to buy this stuff. It's important. You know, my electricity bill is ready. I've got to pay. So what we love in magic money is to be the kind of people that create businesses where when people buy from us, they feel like, I just bought this program. I just bought this service. I just bought this, you know, oil, this, this clothes, this makeup, whatever it is that you sell. It's like, I bought this, and I'm so happy. We want to be on that frequency. And so as well as. And it's not that it's not good to also have provider frequency. It's just that if your entire business is on provider frequency, it's very hard to get excited. And what I found is that most people in the world aren't excited about working. That's not a normal thing for most people. They're not like, it's a beautiful day today. Really? How come? What's new going to work? Like, that's not really the vibe unless you own your own business and you're like, I'm launching my new program today. I'm offering a new service today. I'm doing a new thing today. I'm rebranding. I'm new. Then all of a sudden it is, I got the new sign for my business. We're moving into our new location. When it's your own business, somehow you are excited. And so we have this amazing opportunity to Genuinely love what we're doing and to be excited for our client calls and be excited for the service that we provide and to be excited for our new branding and our new marketing. And we're excited because we. It's our business. And so the more offers you can have on this magic money frequency, the more pleasure you have as you're selling. So I couldn't say that nothing I offer is on a need frequency. It's just that those things tend to be less expensive. Like, I felt like my responsibility, conversation and WAF was extremely important, but it was not sold like, you need to be in here. It's going to be amazing. It was sold like, get your butt in here. This is like the biggest problem we have. Get in there. 200 bucks. I'll help you. It was not the one where I was like, okay, people, rev up. I'm gonna kick you in the pants and you're gonna hate me for half the call. Are you ready? 1, 2, 3. Say it with me. Responsibility. Like, it wasn't on that frequency. Right. So it's kind of knowing what's important in your business that you do offer, and it's a service, and it matters versus a you. And that's you providing a service for your clients. It's you providing consistency and income for your business. It's your clients buying something that they need and they provide for themselves and their family on the frequency of something that's important for them. It's okay to have that. But what we're going to talk about today is the magic money frequency. And the thing that I found the most about magic money frequency is it has to feel magical for us as well. It can't just be, how do I make something that's going to make my clients happy? It's got to be like, oh, my gosh, I just had the biggest amazing idea. Whoever buys this is going to freak out. This is going to be amazing. And so there's two ways that those things happen in my world. They either come fully channeled or they come created. So I'm going to give you an example of a fully channeled in 20, 19, 2021, 2021. For no reason, out of nowhere, I got this very strange download to offer a program that I didn't know what it was going to be. And what it created in my body was a lot of fear, but also a lot of excitement. Fear, because I'd never sold anything that I didn't know what it was before excitement, because I knew no matter what I'd make it amazing. So I kind of, I trusted myself that even if I followed the intuition and it turned out nothing more came, I'd make it right somehow. So I trusted myself and I sold it. And it was very, very clear. The instructions was like 10 spots at 10,000, 15 spots at 15,000. 20 spots, 20. I can't remember exactly how it came out, but it was like this with no information. And 52 people bought this thing within a week. I made a million dollars in a week from something that I hadn't even. The whole thing was channeled. And what I knew, and the only thing that I knew so much in my heart and my body, is that this was going to be a masterpiece. But I didn't know what it was going to be at all. And so the feeling, because I knew, like, no matter what, this is so crazy if people actually buy an invisible offer, because that's basically what it was with me. But not just invisible to them, invisible to me. And they know this. I'm transparent. I'm telling them I don't even know what this is yet. If they're willing to buy this with me, I'm going to make sure it's amazing. And when I fleshed out the entire offer and it became clear what, what it was supposed to be, this was, I basically, it happened. I was naked in a towel with a towel on my head when I made the offer. Because I came up fresh out. The towel, the showers. It's not really my style to be all discombobulated, but I was. And because I didn't know what to call it and I was naked when I offered it. I called it the Naked Offer. And that's what I called it because I just didn't know what else to call it. And then later on I thought a more sophisticated title would be the Channel, since I channeled it. And so I ended up calling it the Channel. And so this channel ended up lasting two years. I thought at first what came through for me is it's going to be a one year container. But what I also said to the participants is this is going to be, this is going to last longer than any of us could imagine. Did not know what I was getting myself in for at the time. But it ended up lasting two years. This channel, it came with an entire summit at the end. It came with a matrix in the middle. It came with, oh my gosh, it was the most abundant container I'd ever offered. And it lasted two years. It really helped me connect with the clients that were in There at a whole other level. We shared with each other at a whole other level. It became like a second home for me, this container. And I processed so many things in there. They processed so many things in there. And the whole thing was a masterpiece. But it was magic money. The night before, I could not have told you I was going to be selling this. The hour before, I could not have told you I was selling this literally five minutes before. And the energy inside of me, I did not need money whatsoever. This was in a very abundant time in my life. I did not need the money at all. And if someone would have told me back then, while I was that busy, that this is what the channel was going to turn out to be, I never would have sold it. It was that much work, like it had to be channeled because there's no way it made sense logically for me to offer that much support. But it ended up being the best thing I ever offered. It was magic for me, it was magic for them. And it turned out to be an entire masterpiece. It was a price that was beyond anything I had ever like. I, I don't think I had even sold a matrix at that price point yet. I think my most expensive Matrix was like 8888 or something. So this was like above the pricing I normally would. People either paid 10, 15, or $20,000 to be in there and the whole thing sold out within this long. Magic money, no expectation. Nobody knew what it was, so there couldn't be really expectations. There's a bit, a lot of breakthroughs in that container. It was really amazing. So that was one magic money frequency. Another magic money frequency was the continuum mastermind I offered on the back end of my last matrix. And so this was another really soul led decision where we had just finished the matrix. And I don't usually offer anything after a matrix matrix and then that's it. But there was this feeling of like, what if just created something else? And the feeling I got is I want to spoil whoever decides to do this beyond what I've ever done for anybody. I want to create something that these people will never forget as long as they live. I want to give them an anchor point that they will never forget. And so I knew the level of what I was going to offer. Whoever bought this, they would have spent the equivalent of $40,000 in eight weeks with me if they bought this. And so it was a big deal to buy it. And it just felt like if someone's willing to do this, I want to blow their freaking Mind, I want them to feel something that they've never felt before. And so we opened Continuum and sold out two masterminds in two hours. Like again the night before. We didn't really know we were going to be doing this. Like the whole thing just happened so fast and the people find found out and bought it right away. There was no thinking it was like it was full. We woke up the morning we sold it at night, it was done. And I ended up creating the opportunity of a lifetime in there. No, no expenses spared. Like every single thing. Even, you know, one of the participants lost their luggage and we ended up buying new clothes for them so they didn't feel like they, they missed out on something. Like, everything we could do, we did. We booked out an entire restaurant to, to serve them the most exquisite, you know, dining experience, a yacht, helicopter rides, the most beautiful hotels, suites, the most incredible service, like round the clock support and connection with everybody. The whole thing was incredible. And it was created in a heartbeat. Magic money was spent. There was no logic in buying this offer, but it was beyond what was expected. The, the gift of the retreat or the event or whatever I gave was a gift. It was a bonus. It wasn't even part of the offer. It was like nobody even knew what it was. You didn't even have to go if you didn't want to. It was just like, if you buy it, I'm going to do something for you. And so what's the difference between provider money and magic money? Is one is just a vibe and the other one is a logical business move. And it's really amazing when you have the bandwidth to create vibe containers in your business because they change the game for everything. What happened was because I wanted to anchor in the memories for them. I got a videographer, photographer. There was a lot of footage that was captured from that and the footage was so beautiful that when I got it back, it inspired me to rebrand. We are Alpha Femme and go from E3 to we are Alpha Feminine. We built a membership that now has like 600 people in it because E3 was just a very easy kind of 100 or 200 people in there. It was very calm. But when we rebranded, after the energy of the, the pictures I got back from this thing, we rebranded. We are Alpha Femme and that thing just started taking off. And so sometimes you do something for one reason, you get all the vibes from it and the vibes of that ends up end up creating an energy that then gives you an idea to create another thing and then the masterpiece and the masterpiece and the masterpie buyer paradigm is where I often say the best time to launch something extraordinary is on the back end of a masterpiece. But the thing is, when you're selling with magic money, you can't need people to buy it. And this is why it's so difficult. And this is why this is a conversation that really starts being extremely beneficial past a certain point in your business when you're not trying and needing to make ends meet. Because it's difficult to be creative and artistic and completely self expressed when at the back of your mind, if you don't make a sale soon, you're going to be in trouble. It ends up being about the money, where in order to create a luxury experience, a lot of the times it has to have nothing to do with the money. It's a kind of a mind warping thought that your business would have to have a division that has nothing to do with the money. But this is really how you attract the buyer paradigm. Because what I've realized is that a buyer paradigm is a company culture. It's something where people start to pay attention to what, how your business works. And they start to contemplate if they would ever do something like this. If the opportunity came again, they might not buy it the first time, but they'll say if that ever happens again, for sure I'm buying it. They'll start planting seeds in their own mind. So whenever you are ready for a next crazy thing, there's people who've already been prepared for it to come. It's something where people really know like this company stands for something different than other companies. And it's not taken for granted because not everybody gets to have it. It's really special, but it makes it kind of magical to think about. And so one of those experiences for me was the Cartier event I was invited to earlier this year because this was a non buyer event. This blew my mind. The non buyer event. So a lot of big, big companies will do things that are like, they'll invite their best clients to an incredible event. They'll show them all beautiful jewels. Like I got invited to the Givenchy and Tiffany's event during Fashion Week this fall. It's a very exclusive event. It was the only haute couture event in all of New York City. And it was the super exclusive fashion show for it was like a Breakfast at Tiffany's bring back because the breakfast at Tiffany's was a little black Givenchy dress. And so they brought back Givenchy and Tiffany collaboration in Honor of the new flagship store and a very short list of people, people were invited and I got to go to that. It was amazing. But it was part of Tiffany's Blue Book ceremony. What they do is every month, every few months, they have a Blue Book event for their top clients, which they invent. They invite over and they take care of their flights and their accommodations and their things and they treat them like gold. But then they show them all this incredible jewelry and it's a great time for people to buy. They're the first to see the new jewelry that comes out. There's an expectation that you're going to buy though, but that's okay because if you're going to buy at some point, wouldn't it be cooler to say, well, if you're going to buy, you might as well buy? When the jewel is fresh, fresh, freshly made, you're the first to see the collection. You're treated like gold. You get to meet the president of the company, you get to sit across the table from, you know, multimillionaires from all over the world. You get to talk about amazing things like that's a cool event for people who know that they're a buyer, but it's not a good event for a person who just wants to benefit from the amazing night and not buy anything. That feels like a very stressful night because all you're thinking about is they're going to get me to buy something, I'm going to need to buy something. So you have to have a lot of power to go to an event like that. You've got to know there's no way I'm not going to find a piece I love. I have the budget to buy one. I'm excited. I love these events. I feel special, I feel happy. That's a buyer event, which are very cool. But this thing was a non buyer event and this blew my socks right off. They invited me to Mexico City and they basically told me, you can't buy anything while you're out here. There will be no opportunity for that. We have no time. Your schedule is too booked. We're taking you to one of the most fancy stores in Mexico and you're going to try on. We've got a private shopper where you're going to get to try on things from every single brand in that store that are your size. They've been shopping for days. You're just going to go in, you're going to get to try on a bunch of stuff. We're taking you for breakfast Lunch and dinner in Michelin star restaurants all across Mexico City. The whole time you're here, you have a facial, you have massage booked, you've got this, you've got that. We just don't have time for you to shop. That's the only thing. We don't even have a plan for you to see the store. I was like, what? I want to see the store. They're like, we don't have time for that. Then we have this gala event. You need to get prepared. We've booked you someone that's going to come do your hair in your room. And I'm just like, I don't even get to see your store. And they're like no, we don't, we don't have time for that. And I was like, well I would love to see the store. Like can we make time for that? And they're like, if we are able to, we'll make time. So they made me a special event in their store. I was able to go and do the VR reality for those of you who were in my world at that time where I got to see the emerald and I did the emerald path visualization for you guys and, and it was all little appetizers. There's a bar in the Mexico City, Cartier. So I had a cocktails from the bar, like the whole thing. But then I was like, okay. And then I tried on like multimillion dollar pieces of jewelry, exclusives, one of a kind pieces. And they're like okay, now we've got to go. And we left. And it was the most outstanding thing I've ever felt in my life. The feeling of I wish I could buy and I can't. There isn't even anything to buy. That Cartier went 300 steps up after that for me. I was like, this is the most next level thing I've ever seen in all of my life. This is ridiculous. But I understood why they're so Cartier. It's so. It's the fr. It's the French jewelry store that has made history throughout the entire world. Like they, they made it, but they don't just sell you. They've. They figured out how to do trendy. You, you can recognize a love bracelet when you see it. They know, you know, trend in fashion. You're able to see it right away. And then they also have like super high fashion haute couture know how to clients all over the world like what the heck? And I was like, this is the kind of thing I aspire to do. And that is what inspired me to end up doing the event. I did the buyer, the non buyer event basically for the people who, who bought Continuum, because I was like, I want them not to get this so that they buy it. I want to get them to get this because they buy it. I don't even want to tell them what it is. Like they had this much information. I said, there's going to be a yacht. And I said that because I know some people don't like to be on boats. And it was going to be a whole day and it was a short event. So I, I at least wanted to say that part. So if they didn't like that, they didn't lose out on half the event. But I didn't give them any information of anything of what we would do. And it was all a surprise. Everything was a surprise. All of it. All of it. All of it. And I was like, this feels like I get to pull what something I've received and I get to do that for my clients. And just thinking of that raised my frequency. Just thinking of that put me in a whole other vibe for my business. Just thinking about that opened up new thoughts and new ways, new things I wanted to do. It made me realize things that opened up gateways. So the thing with the buyer paradigm is it's a cult. It's a company culture. It's a way that people will relate to your brand and be like, okay, this isn't just a person who just buys and you buy and you sell and you buy and you sell and you buy and you sell and you market and you sell and you market a new sell and you make an offer new sell and you make an offer new selling. It's just very two dimensional. It's like, oh, there's a, there's this opportunity and there's that opportunity and this could happen and that could happen. It starts to open up your frequency, your field, and it starts to attract a different kind of buyer. So in this conversation, I know because of the nature of the way AFE is put together, now that some of you are here and you're not in a position yet to create a buyer paradigm like that in your company, but it's okay that you don't. Just the fact that we're planting these seeds will give you something to think about that you may have never thought about before. And I think the reason my company really has skyrocketed the way it has is because I've let myself be influenced by some of the greatest marketing and luxury and sales and reputation brands on the planet. I haven't just learned from online marketers, I haven't just learned from what's trendy or what's taught in a classroom. As a matter of fact, I didn't learn from any of that. Where I felt the desire to go and lean in was like, let me, let me go and really learn for myself where I like to buy. And let me imagine if I'm, if I attract who I am and if the people that are drawn to me tend to be drawn to me because they like the things I like. Probably if I offer opportunities to feel the way I love to feel when I buy, I'm going to have a lot of fun with my clients. And so let me learn about the things that make me love the things. Things like Rolex. You know, my mom had a dream of having a Rolex when she was a young girl, everybody she worked at a jewelry store, she worked at Burks and she used to just recognize the people with the Rolex and she knew exactly which one she wanted. It was a two tone, two toned oyster perpetual Rolex. She had it in her mind. She saw the people come in with it. She was to clean them for them and service them for them. She's like, one day I'll have one of these. And so one of the first things was I asked my parents when I became successful, like, what are things you've always dreamed of having that you don't think you could ever have? And my dad said a Cadillac and my mom said a Rolex. I bought my dad a Cadillac. I bought my mom a Rolex. The Rolex experience was very shocking to me. During the pandemic. We would enter the Rolex stores and they didn't even have stuff on display. They didn't even have any merchandise left. There was nothing they could sell you. They had nothing. They had no inventory, none, nothing, zero, zilch. They didn't close their stores. They didn't fire the security guards at the entrance of every store. They were rocking employees in the store, paying for all the staff to be there, including the security guards, the doorway. There wasn't even a watch in the freaking stage store. They did not change their standard. They welcomed you in. You could look at books, you couldn't even pre order them. It was just for you to think and to keep connected to the brand so that when they got another wave of stock, you would come back. I made a really close connection with one of the men that was working at the Code d' Voil store in Montreal. And so it wasn't a Rolex only store. It had a bunch of other things. I bought my mom another thing she had always dreamed of having, which was a happy diamonds bracelet. And so I bought her a happy diamonds bracelet while we were waiting for the Rolex and the guy fell in love with us. And I was like, when you get Rolex, can you just text me? I'll come the minute you text and we'll come see what you guys like. I'm not supposed to do that. I'm like, I know. But he was not an official Rolex store. And we were able to get text messages when Rolex came through. And we were able to go look until my mom's watch came in and we bought it. It took two years to buy this Rolex. And if we would not have bought it, if we would have said, you know what, you guys are so disorganized, we don't want it, they would have said, who cares? Because the people who value us will be at the door the minute the Rolexes come in. We don't really need you to judge the way we do this. We have standards and we are not going to go below those standards for anything. Not even a freaking pandemic where we have no stock. We're still going to be, we're still going to have security guards at the door. We will not diminish our standard for anything. So especially not for you. And I just was entirely blown away by the, the company culture. External circumstances do not sway our company culture. This is who we are. And then they didn't disappoint any of the people who actually value the brand. The only people they disappointed were the people who are used to buying stuff on Amazon and immediate gratification of getting what they need tomorrow. And if they can't get a person or a company to give them what they want, they're mad and they cancel them. So Rolex got canceled by a bunch of people who really didn't care about Rolex, canceling them. And they became a bunch more valuable to everyone who values Rolex. More people sold their old Rolexes during the pandemic and made money than ever before. That was at an all time high desire to buy a Rolex. They still didn't care. They still weren't going to say, don't buy someone else's old Rolex. I'll put you on a wait list. Buy mine in advance. No, no, no, no. They didn't do any of that. Where in the buyer paradigm there is the most power Is that you do not get swayed by external circumstances. You don't get swayed by the clients who need you to do something you don't want to do. You don't get swayed by the industry. You don't get swayed by the economy. You don't get swayed by the haters. You don't get swayed by anything. And why it can be difficult to build a buyer paradigm is the first thing you get swayed by is your fear of money. That's like the first thing that'll sway you. Well, maybe what I should do is just sell it now, just in case. Maybe the thing I should do is blah, blah, blah, the thing you do out of fear, not out of operating in alignment with your standard. So the thing that I've really valued about all these lessons I've learned in this company culture of the buyers are the. The buyers are the ones that respect your company culture. And if they don't respect your company culture, then they're not a buyer. They're just a person who wants to spend their money. Now when they say how they say because it gives them a sense of meaning, that's not a buyer. A buyer is a person who feels a sense of meaning whether they buy or not. A buyer values your company standards, your count, your company culture, what you've built, what you stand for, your uniqueness in your brand, how you're different, what sets you apart. That they can't just, you know, use their self importance and get you to drop your standards for money. They actually respect you more because you won't do that. But it takes a certain kind of person and brands like that infuriate people. You'll hear people say, I would never buy a Rolex. Rolex. People don't care about people at all. They don't even have merchandise. You can't even buy one in advance. I have to wait two years to get my Rolex. I would never buy a Rolex. And then there's people who are like, I have 10. You can't, in the buyer paradigm worry about the people who say, I would never buy that because it means there's polarity. And although you don't market with polarity, you have to be able to hold the difference between the people who rave about you and the people who hate it. I would never buy anything from Melanie and Lair. That person is a psychopath. I've bought everything twice and I would do it all again tomorrow. As a matter of fact, I probably will. There is a very big difference between the people who don't care at all and the people who love you. But there's actually almost no difference between the people who love you and the people who hate you. Indifferent people don't. Don't care. People who love you care. If you imagine a watch, it's like noon is the people who are obsessed with you and six are the people who don't care. And so you start at noon and you make all your way around. And at 11:55pm the haters come in. It's close to midnight. They are so close to loving you. They hate it because you cannot care so much about something. You cannot hate something so much if you don't care about it. Somewhere inside there's a feeling of, I wish I could buy this. I wish this was easy for me to buy. I wish I could even consider this. I wish I felt important when I walked into that store. I wish if status is going to be a thing, I wish I could have some. If not, I want to. I, I'm divorcing the idea of any kind of status. And if those people represent status, that's my thought about that. I refuse. But the real truth is to hate something is so close to loving it that it hurts. Because if not, you're indifferent and you sway the completely opposite and say, so how about. So you know, Rolex has this. And people are like, I've never really thought of ever buying a Rolex. You like that brand? That's what's the furthest from love? Oh my gosh. Melanie Ann Layer is amazing. Really? I never really got her thing. What is it that you think is great about her? I never felt that that's the furthest thing from love. No, never. I would never buy a Rolex. Is the closest thing to wishing you had a Rolex, to having a Rolex like that is the closest thing. Your energy is so entangled in it, it's crazy. So you actually have to be okay with the polarity. If you're gonna have people absolutely freaking love what you're doing and be entirely obsessed. You've also got to have people say, because the ones who are real mad are real mad. Because the people who freaking love it, that's why they're mad. If everyone was indifferent, no one would hate it. It's the fact that there's that much love and admiration that makes the little gremlins come out at midnight. So what I would love for you to contemplate with this session is what would you be creating? And this you can be as far fetched as you want. Like I would create a million dollar offer. But it could also be something very different, much more minimalistic. Like I want you to go something that's in alignment with your spirit. But, but to contemplate often if you were. If you had the resources to really play in the buyer paradigm, if you didn't need the money at all and you could just blow people away entirely. What are some things you wish you could do? Because just entangling with that frequency starts to give you ideas and you might get a little bit of a breakthrough or an idea of a program or something that easily represents something that you want to do. The marketplace. The idea of the marketplace came to me because I was speaking about one of my 111 live lists. Like things I want to do in my life is go to a Christmas market in Vienna. That's something I've always wanted to do. And I was talking about that with my family and I was like, I wish I could build something like that for my clients. Can you imagine if we all had booths and it was all decorated and it was all beautiful. Emmanuel's like, me too. I think I'm taking Emmanuel to Vienna anyway. So it's this thing where there's the feeling of all of us are there and we're building just like yay. We're building this incredible market and we're all there together and it's so fun. I'm like, well, what if I tried to build a virtual marketplace and that's where the idea came from. If I had unlimited everything, I would create you a booth with your logo on it and something that represents you. It's like me too. So if you could just have this beautiful booth at to your image with your products. If we could like have. If you have a product, product based business that all your products are beautifully displayed with beautiful wrapping. If you have a service based business that there's a way to represent that visually. Maybe there's like a box set of all your programs in this beautiful package. Like can you imagine if it looked like that? And it's that kind of imagination for me that made me say, let me really make the most beautiful cover images for my programs. When I first started doing online branding, there was no online branding like mine. It was not mainstream to have a brand for every program. That was not the way people did it. You know, people had their automated programs that had the name of the thing on it, but it was not the way it is now. We really cultivated a whole new thing where our, our covers for our launches look like you know, movie covers. We're saying this is the representation of the thing that I'm offering. I started creating the products I wanted to make my brand so beautiful. This all comes from what would I do if, if, if I could have anything, if I could create anything, if I could make them feel anything, if I could give them anything, what would I give them? What would I do? What would I create? And in starting to entangle with that frequency, something magical happens. Like whoever is in charge of the people in the universe connecting to each other was like, let's send more people in this person's direction because the more money she has, the more she takes care of people. And I really had this really beautiful feeling in my heart that was like, money in my hands is good for the world. Money in my hands is good for people. You know, I better this industry with it. I, I bring extreme value to the social media marketplace. Can you imagine what your timeline would be, what your feed would be if you took away all of the organic online coaches from your feed? Like if you had no more inspiration of beautifully written posts. No more Facebook lives about people celebrating stuff. No more celebration parties, no more beautiful branding to inspire you. No more client win. No more people saying they've made $100,000 in a year or a week or a month. No more of that. What do people even talk about? Like I sometimes watch my non entrepreneur friends on Facebook and they're like so traffic was terrible this morning. I suggest that you don't take the 117 if you're in direction to blah blah blah. Is it just me or have the price of gas really gone crazy? I do not gas up north of Montreal, south of Montreal anymore. Here's a best gas station to gas up. I'm like this is what we' doing if we're not doing this. Anyone have cruelty free dog food options that you would recommend? Anybody has something like that we're looking for? You know, like I, I've, I'm selling my old PlayStation on Facebook marketplace. Anybody want come pick it up? I, I won't deliver it. I live five minutes from your house but you've got to come pick it up. So people are using social media for and so what I started realizing is I really do bring an essence of magic to this social media. I, my platform, my, my social media is valuable. Your social media brings magic to the marketplace. Into the social media it's valuable. We're bringing beauty and creativity and inspiration and innovation. All things that are really cool to do. So can you in Your life. Start to think, like, what else can I create that's valuable for the world? That when I have money in my hands, it's good for the world. What kind of experiences can you make? What kind of collaborations? Who can you collaborate with? Who can you do business with? What beautiful things can happen from your work together? You know, last year I did the Snowball, and in my Snowball event, I gave away Cartier stuff and Yves stuff. All beautiful things. That I support these brands so much because of how, oh, my gosh, I love the way they do business. They treat their clients like freaking gold. Marketplace Live in Vienna. The whole thing got planned while I'm talking. I love the whole thing. So it's like, can you create ideas that are so out of this world? Yes, as long as you're not afraid of money. But this gives you a whole other reason to be wealthy. It gives you a whole other reason for your company to be successful. It's not just an ego game for me, and it's not just about so I can buy myself new socks every year. It's not just so that I can do something for me. It's so that I can do things that are out of this world for my clients, for my buyers, for my brand. It's so I can make people dream, so I can build the brand to the next level, so I can make a logo animation for every freaking program. And so I can push the envelope and I can change and rebrand and like, I have no limits. It's because money has become an ally. But it didn't. It wouldn't have become an ally unless I started talking to it like it was. Unless I started contemplating life as though money was an ally in my life and in my business. And the buyer paradigm is the one where people walk with money like money is an ally. I get to create magic with money. And I feel magic with money when I spend it and when I don't because I have the power either way. But it's the feeling of I could buy anything. That's the vibe of the magic money. I could buy anything. And I chose that I could buy everything. That's not magic money. That's just a lot of money. And although it sounds like very cool to have that, it's actually not as magical as the feeling of I could buy anything. I remember when I was a little kid, every year for my birthday, my grandma would take me and my cousin over to the Gallery d', Anjou, which is a big shopping mall in. In Montreal. And we used to go and shop for our birthdays. My birthday was end of November. Hers was beginning of December. And we would have an amount of money when. When I was little, like under 10 years old, she used to take us and she used to say, Jeff said shopping center. She used to take us and we would have this amount that we could spend. We could have spent it on anything. We could use it for clothes, we could use it for a snack, ice cream, lunch, whatever it is. We had a budget. We couldn't have everything. My grandma was not a rich person. Took her a lot to be able to take us out to do this, but we could have anything. And I remember that feeling of walking through the stores feeling like I could have that and I could have that and I could have that, and I don't know if I've chosen it yet, but I could have it. And that feeling of abundance was one of the most extraordinary feelings. The hard part was the choosing part where you go from anything to something. And that's a frequency we all need to make peace with. And there's amazing trainings coming in the alpha femme world for you all, supporting this very concept of the maturity and the energetic shift from anything to something. And how we haven't been taught to really land in that with abundance instead of lack, but we want to create that for our clients, that they could have anything. I want the AFE to feel like anything, not everything. If you try to fit everything, you might feel overwhelmed. I don't want you to feel like you have to watch everything. I want you to feel like you could watch anything. Netflix is the frequency of anything. Can you imagine if you're like, I pay 9.92amonth for this thing. I've got to watch everything they ever made, whether I like it or not. Or else I am not not getting my money out of this deal. And I refuse to be taking advantage of, like, we can't live like that. It can't be. I need to use it all. It's like, I haven't eaten in a week because I'm going to a buffet for my grandmother's birthday. And we all know the size of a human stomach and how much food I will be presented on that day. And I will not be wasting my 19, no way I will be eating my body weight and food four times that day. Have been training. Abundance means anything, not everything. So I want you to start contemplating what you might do and to keep it on the frequency of abundance. I don't even want you to think you have to do everything that you're thinking about. I want you to start thinking about the abundance of anything, knowing that one of the ideas that you have might be used and the other ones might not. Because you could do any of the ideas that you think of, but you definitely don't have to do all of them. Them. I want you to start contemplating in your life the frequency of anything and what kind of buyers might you attract if what you were really opening them up to is come to my world and find out what's right for you. Because you could end up falling in love with anything I offer. There's so many things that I offer that are fantastic. You could start with whatever you like. Anything could be your first thing with me. Come falling in love with whichever one. They're all great. The frequency of anything. There's something so powerful about this and the buyer paradigm. People know. This is the thing you've got to realize. This is why the buyer is so powerful, although they don't know it in words. Same as you maybe had never put the words to this. You knew it in your body that when you have money, you can choose to spend it on anything. And so if a person is too pushy and you choose not to buy, just choose not to buy. If the experience doesn't feel on point and you decide not to buy it today, you choose not to buy today. If you decide to not buy it from Toronto, you'll buy it in New York. That's yours. That's your choice if you decide. I want to buy a purse, but I'd love to buy it in the city where they're made. I want to buy from Gucci, but I'm going to Italy next year. I think I want to buy directly in Italy. I. I want to go. I want to buy Louis Vuitton, but I want to buy it in Paris. I want to give my. I want to do that while I'm there. I want to make it special. You're allowed to do that. And if someone doesn't give you an ex, an experience that's so fascinating that you'd rather buy now, you can buy anything at any time, and deeply inside you know that. And so do the buyers with power. So our job is not to try to get them to buy everything. Our job is not to try to figure out what's the one best thing for them and try to get them to buy that. Our job is to create an anything culture with a buyer paradigm that really brings forward the magic money for you and for them, where you can Be creative, without limits. And remember, even if I don't do this this year, because right now the company's financial situation is not in a state where do this now. I can do this at any time. I am beginning to create and cultivate this company culture now. And it can be done at any time, anything at any time. That's the buyer paradigm. The buyer paradigm is that you create a business where anyone can buy anything at any time. And when you start to believe that anyone could buy anything at any time, that starts to feel like money comes to me. Always, always having offers like that feel so good. I believe people can buy AFE any day, anytime. I also believe they could buy anything that's part of the AFE any day, anytime. So money comes to me always, always. If you can get to that point in your business, you're going to open a dimension like a portal to money that most people do not comprehend exists because they're always trying to figure out how to talk about what they sell. So people buy it now before it's too late and before they change their mind. Exactly this right now, immediately, if not sooner, instead of anything, anytime you need to buy this from me right now, immediately, if not sooner. Or anyone can buy this from me any day, anytime. Anyone can buy anything at any time. I'm just doing what I love. I'm just doing what I believe in. I'm talking about my offers the most next level way. I'm contemplating next level options and ways that people can work with me. And I believe that they could buy anything at any time. Anyone could. How would you be creating in that frequency? And this doesn't mean that when you have a wobble and it's like, okay, this is all fine and dandy, Lenny, but I need to make some cash. Okay, well then you can make some provider money with your provider offers for your provider clients and you do what you got to do or you have a part time job. But if you want to enter the buyer paradigm, this is what you got to be thinking about. This is what you have to contemplate. This is where you've got to let your mind go. Go for a walk in the places where money is just go. If you're in Paris, go Avenue Maltang. If you're in Toronto, walk in Yorkville. If you're in Montreal, go to Holt Renfrew. If you're just go where the money is, go where the people go just to see if there's anything that they want to buy today in Miami, go to the, the design District, the design district's next level in Miami. Go to Beverly Hills. If you're in Los Angeles, go find the place where the money is and where the people go just to see if there's something they might want to buy today because they don't need anything. But what if there's something? Those are the people that we want browsing our companies, the people who could buy anything at any time. They don't buy everything. They have restraint and love for themselves and their family. And they're not shopping addicts. They don't buy everything. They buy anything. They've got buying power. They care about their money and their purchases, and themselves have got high standards. They're freaking badasses. Those are our buyers. You gotta fall in love with these people, and these people are us. And so the more you feel like that and you understand your ultimate badassery for whenever you spend money, you become closer and closer and closer and closer and closer to this buyer. This buyer is not separate from you. You're here. You bought this way. This is exactly the thing that's the breakthrough. It's like the closer I am to this buyer, the more I understand the psychology of it, the more I understand all of it. So these are the kinds of discussions that really create fun thought if you don't change the channel in your mind too fast. So I want to give you at least the next 10 minutes of your own time, because you're probably expecting this to last an hour. I want to give you a little more time to make sure that you actually sit with yourself and contemplate this. And our next module is going to be a question and answer module. So I would love it if you could actually start to think of some things that are coming up for you and things that either may not be clear that you'd like to deepen with me on the next call so we can solidify some things. Enjoy the feeling of contemplating this. Even if you don't think of anything right now. This is just about anything at any time. There's no pressure. The buyer paradigm has no pressure. The minute there's pressure, it's no longer the paradigm, the buyer paradigm, it's the selling paradigm. Because no one buys under pressure. Something that feels magic. You don't. You don't go into a store like, oh, my gosh, I need to buy a purse right now. It needs to be very expensive, and if I don't have one in the next five minutes, something really bad is gonna happen. Like, I need it. Like, that doesn't happen. So I said, let's just see what's new. What are the new arrivals? What's the new collection? Let's go browse. Let's go see what. What we might find. Let's say there's anything there, so you've got to make it on the frequency that it's bought. Anyone could buy anything at any time. Get yourself in that vibe if it helps you to go. Be somewhere where that frequency is abundant, even sometimes in nature. Anything, anyone could walk through at any time, anything could happen at any time. Go where possibility feels expected and see what comes through for you. Thank you for this beautiful time today. I hope you enjoyed this module. It's one of my favorites. I'm sending you so much love and I shall see you on the Internet.