#19 Luke Faccini - The Sponge Of Purpose!

Foreign.

And welcome to Purpose Fueled Performance with me, your host, Tim Jones. The grow Good guy.

3, 2, 1. I think we're live. Hey.

So, Kia ora. Welcome back to PFP TV episode three. Look at that, we're all into alliteration and rhyming and stuff. Stuff today. And with me today I have Luke F. From the Sponge. Hey, Luke, how is it going?

Yeah, really good. Beautiful day, Perfect start to the week.

It's all. It's always a beautiful day in Australia though. Surely that's what your. Particularly now as our Trans Tasman bubble is about to be opened. I imagine we're going to be bombed by. You're clearly a mole for the Queensland Tourist Board where you're. It's actually torrential rain and there's spiders 10 foot tall that are gonna kill me at any second. But hey, let's not talk about that. Come to Australia. It will be great.

There's, there's big spiders, but you know, they're friendly.

Yes. Right.

So who are you? What do you do? Let's, let's get straight to, straight into it. Yeah. What's, what's Luke all about? What's the Sponge all about? What are you, what are you doing, man?

Oh, yeah, so my name's Luke. I run a branding agency called the Sponge that exists to help good businesses become better brands. Basically, we help businesses rebrand with purpose and that involves talking about impact, something I'm passionate about. Authentic world changing impact through business. Like that's what's expected of the market at the moment. So I love those moments, those aha moments with business owners where they see that they can actually be that good human that they are in their personal life through their business and it's good for business. So that's really, that's what, what, what.

Insanity are you talking. That's just, you know, that's never going to happen. I got sent Carl Davidson, who I interviewed last week, he sent me through a picture earlier on and I dared him to post it on LinkedIn and he said, no, I dare you to post it. So I will post it at a later point. Um, but it's, it's, it's, it's called Savage Chickens is the cartoon and this chicken's reading a book called the Secrets of Business Success and he, he's. And then it flips to the next sort of cartoon bit and it's got chapter two, be a Narcissistic Wanker.

So hat tip to Cal for that one. I'll post it as a separate post on LinkedIn. Maybe later on today, if not tomorrow. But for me, that, like almost the entirety of my corporate career, it just seemed to be that most of the people running the show were narcissistic wankers who just cared about making money. So what's, what was your experience? Because, because you, you transitioned like myself, from kind of the business as usual world to this impact, purpose driven world. So how did that happen for you?

So the narcissist wanker that I was.

Yeah.

Well, I started the sponge in 2000, 2001.

For the purpose that I wanted an agency and because I came from kind of.

Illicit off, you know, out there partying kind of. Well, because I came from a broken home, so I was out of home at 16. So I was good at being bad. And I thought an agency would enabled me to use my skills to continue partying and make money and have fun. Right. So that was, that was who I was at the time. And it worked. It was, it was, we would work for anyone, help them sell more of their, regardless of what it was, with no real goal other than do awesome work, make lots of money, everybody.

That's what it's all about.

Exactly. So, yeah, I was that, that was what I thought business was about because I never really stopped to think about the true cost of things. Supply chain, who was getting exploited in order to do that? What happens to the things that we're helping to sell? Like, what is the full life cycle of that product?

What's the impact? What's the purpose? I was just following, there was a comment on a Facebook or someone put on Facebook the other day. You know, if, if it doesn't exist, go make it. And I'm like, okay, yeah, on, on, you know, top level sounds great, but an expression I love to use is just because you can doesn't mean you should. And someone then posted a picture beneath my comment of someone wearing Crocs Mittens.

It's like, yeah, the world doesn't need that. But. So. So you touched on a couple of interesting things there because I think we've both had a similar transition from where, you know, you kind of thrown into this world of business where it's about just make money, make money, make money, and then suddenly something happens. But so, yeah, maybe we'll go there first. Like, what was, was there one defining moment where you were like, okay, this is just insane, I'm out. Or was it more of a longer burn? Sort of. Like a few things popped up that made you start to question.

Oh, they'll, they'll. Well.

Lots of things happened over the two decades I've been in this business. I still have the sponge. Same company, different agenda. There was a very kind of catalyst moment and I mean I was evolving as a human. I was evolving with consciousness. I was doing work like it doesn't happen overnight, it doesn't happen without intention. I found myself sitting on a couch one summer day flicking through Netflix. Was a Saturday morning. I remember it was breeze was coming in through the open window in my villa in Concord and just like looking for something to occupy my time. I hit play on this documentary because it looked all right and before it was done, I was done. It was called the True Cost and it, if you haven't seen it, it's fast fashion expose. So it talks about the, the exploitation of emerging markets, the building collapses In Bangladesh where 1200, over 1200 people were killed, two and a half thousand people were injured. And why these senseless deaths? The devastation, the ecosystems like just destruction because of ignorance and greedy. And yeah, I was sitting there with tears streaming down my face before this thing was finished. I was like, I'm a fucking hypocrite. I'm sitting here in, you know, Ralph Lauren, which I doubt was, you know, expensive watches, expensive clothes, not even thinking about how they were made and the exploitation because it's at a distance, right? It's a race to the bottom for cost. And I decided then that I could no longer work for brands that were about profit at all costs. And that set me on a journey. I fired a bunch of clients, imploded my business and started again with the intention that I would only work with brands with positive impact. And.

Yeah, that was beginning of 2016. So it's been a little while now.

It has, yeah. 2021, yeah, keep forgetting I have to.

Say that that commitment at that time.

It'S not like it was now. Where the appetite for impact and purpose is, is there when I was watching tumbleweeds roll by and my business flailing.

So yeah, I just totally hear you on that one because I was, I was about a similar time really. I was.

Late 2015. Well actually no, I've had my purpose epiphany earlier than that. It was kind of 20, late 2012. Well, 2012. So we had the earthquakes here in Christchurch 2010, 2011. So massive kind of near death experience collectively for a city. I think a lot of people had a bit of a wake up call as to like what am I doing? Why am I doing the job that I'm doing and all that kind of stuff. And Then we had our daughter born. Was born in 2012. So that was another kind of big event, I think, for. For any human is, you know, well, you're now a parent. You know, have at. Good luck. But 25th, late 2015, I got made redundant. And that was really the moment for me when I was at a crossroads where I could think about having a go at running my own business or stay in the loop and try and get another job. And I just thought, well, I need to give this a go. And it was the same. I called it the purpose desert. You know, I was kind of like, hello, is there anybody there? Does anybody want some purpose? And it was just nothing. And it's like.

Was that a good decision?

Well, this. This is the thing. I. I mean, I think you're in a good place right now. The. The growth. And we'll. We'll get onto the whole B corporation thing in a minute. I'm. I'm not. No doubt the. The rise of interest in B Corp and purpose just in 2021 so far. And I think Covid has been another shaping factor in people spending some time at home going, well, why do I go to this office or the office I have been going to, to hang out with people I can barely tolerate, to do a job that I really don't like, to help other people who I don't really align with, earn more money. So, yeah, I think it's. I totally hear you. It was like a desert of purpose. But I don't know what it was like for you, but for me on the inside, I just knew that I was 100% aligned with the truest version of me at the time. And it was. There was nothing else I could do.

So, yeah, I don't know what it was like for you.

Yeah, it is. And I call that moment my purpose moment. And.

From there, we did actually address our purpose for the organization and our. And our values, and everything felt right. And I say that. I say to other people, when you do this, you will get tested. All right? The. The universe or God or whatever label you want to put on it. Test good, right? How much do you want this? So it just tests your resolve. So I had some serious tests.

But yeah, it's when you know, you know, and if. And it feels good. So. Yeah, I agree.

I think it's. I think. I mean, we. Well, I'd suggest we were purpose pioneers in this region. I look back to 2015, 2016. We. We were not even at 10B corporations in New Zealand. And the first I Think I was B Corp number eight. I think.

The ones prior to that had been relatively small businesses who were doing it because it was the right thing to do. And they, it was almost like a seal of approval of the good that they were already doing. Whereas I think the movement now globally is at a point where it is edging into, hey, this is an advantage we need to think about from, from, you know, recruitment from a marketing perspective, from a market perspective, and so on and so forth. So not, not to say that those aren't right or wrong reasons to, to get involved in the movement, but I definitely feel that there was an element of an act of faith in jumping on this purpose thing when it was really an outlier concept at the time. But I don't. Could you imagine with what you then knew? And this is what, for me, this is what I call like the authenticity gap. So there's this kind of version of you, who you have been versus the version of you that you want to be. Could you imagine, like, would you like, if you had taken work from really bad companies that you really hated, how would that have affected you?

I have refused.

I couldn't do it. And that's what I mean. The test is that.

Where my, My decision was to only work with business has positive intent. And early on.

That conversation, the way I approached it was probably a little harsh that I wasn't allowing the influence for those to, to inspire those organizations, which is how I take it now is everyone is on, on a journey and all that, all you need is that like that light there, the intention and then you can move them. Whereas if it's like you're either good or bad, which is where I was, you're either angel or a demon and you know, be gone demon, you know, and that was, that was not the right way to do it. But it, yeah, there was some serious opportunities that I said no to and because of how it felt like in my heart it wasn't aligned with where we were going. I have to say something though, is that there were plenty of businesses that were already in the purpose space, pioneering and leading and doing the work. And my, my hat goes off to those like, I, I'm. I feel like even, even though the groundswell and the popularity of, of the movement and the appetite for it is great now, back then, like even years before, you know, the conscious capitalism movement in Australia, New Zealand, that was fairly strong. I mean it, I think it peaked earlier than 2015.

Even though it hasn't got the same energy that it once did. And there were. When I went. When I got certified, I must have been around.

I must have been around 210 or something. 200 at least. Because when I went to that B Corp. Leadership development day in 2017, so 2016, 2017, there was 221 B Corps in Australia, New Zealand. So there were plenty of businesses doing it. Well, it's just that it wasn't. It wasn't mainstream. And I can imagine, like, if, If I. Well, I just can imagine how difficult it was for them to have those conversations because it was difficult for us. Right. At. At that.

Totally.

With a degree of, like, commonness. Right. I'm not discounting anyone. Everyone's got a journey and you. And the right time is always the time that you start.

Exactly that. Yeah. So, yeah, because, I mean, I, I kind of. B Corp definitely got cemented for me through Kate Billing and Paul Leacock, who run Blacksmith, who were they certified just prior to me. And I got introduced to them a couple of years, I think, before they certified because of the conscious capitalism movement. Because when I had my kind of.

Moment, my purpose moment, for me, it was very much, what else is out there? It just seems to be the way we're kind of running the show doesn't really work for me. Doesn't really work for the people in the business. It's not really working for the planet. Not really working for community. What else is there? And conscious capitalism was definitely the one of the first things that I stumbled across. So that's how I, yeah, got introduced to Kate and Paul and then they kind of. Yeah, they were pretty involved, I believe, in the community of that here and in Australia. But it's interesting what you said. I was exactly the same. I had. I refer to as my kind of hard Brexit from the corporate world. It was very, very defined. Big Evil Bastards Inc. Over here. Business for good over here. You know, it's kind of like that full Metal jacket scene where he's got, you know, he's talking to Joker and he's got the, the. The PACE badge. He's like, whose side are you on, son? Are you with them or you with us? Are you in for the big push? And it was like, that's. That's how I kind of felt. It was like, it's really obvious, either for this or you're against it, but it's way more nuanced than that. And I love what. What you're saying. When people, when, you know, it's a spectrum, it's a journey. And when you're ready for the journey. You're ready?

Yeah.

So how did B Corporation pop up for you? What part of the journey did?

Yeah, I, I, so I was quite polarized and I, I was working either with angels or, and, and I thought that that's kind of ignorant in that like I'm not solving the problem which was the big bad business. How do you put them in their place? So I started building an app which is the social sentiment of brands. Like it was called Brand Light. I got it to prototype level, had some investors and then my wise wife at the time said, you need to focus all your energy on stabilizing the sponge rather than going off on this tangent with that. So that got back burned. Anyway, it was in that process because it was like Tinder for social like brands, whether they're good or bad. Or bad or you could swipe up and rate them on multiple scales. Right. So people planet, you know. Yeah, that kind of thing. And.

In that process I reached out to everyone that I could around the world, top professors at different schools, universities, to help make this thing work. And I was also reaching out to authors. So one author said to me, looks like you're building a rating system. Have you seen B labs and super polarized at the time there. And.

When I jumped on the B lab website, I saw Ben and Jerry's there and I kind of like the, the angel demon thing kicked in. It's like you're selling, you're peddling sugar through ice cream and you're owned by Unilever. How can you be a good business? So depolarized me, said this is not right. I've got to change this. But I can't change it from the outside. So I started certification in order to get in and change the B Corp. So interesting. So it was a spike driver. But then in the process of I started my certification, then I went to an event in Sydney and I met a couple of B Corps there, one in particular. And he was the most level headed, impactful guy that I've met and we're good friends now. Ben Picker. Hitch. Hey mate, how are you? And he like the conversation I had with him calmed me down and made me realize there's a spectrum here and that.

You know, that's that journey from dark to light. As long as it's in camp, I'm, I will help somebody move that way. And I know that.

B Corps that are big and potentially less impactful than some of the smaller, deeperly impactful organizations, they have their role because if you're picking up a product and you're seeing the B badge. The fact is Labs is a not for profit and it has, does not have the resources to do a, an education campaign. So we need companies to be talking about people at least displaying it so people, their curiosity is piqued and they can explore it. And it, it just opens that field up, which is what we're seeing now with the bigger organizations that are B Corp certificate for certifying and people going, what's that like? You go into Kathmandu and you see it on their, on their wall projecting. It's like cool how many people are seeing that. I didn't know what that was. I can build my business around that model. I can do something impactful. So yeah, I started out of spite and tried and I went, holy shit. You are the average. And.

You are the average of the five people we spend the most time with. Jim Rohn says that, yeah, I want to be more awesome. When I went to this Bight Leadership development day in Sydney, it was, it was ridiculous. Everybody I bumped into at this conference was doing something phenomenal with their business. Not just cool, but like world changing. And so this is my tribe. How do I be, how do I be amongst this? And I made a commitment then to get to know everyone in the B Corp community in Australia, New Zealand, there's only 221. It was like, I remember that number. I was like, yeah, if I speak to 10 people a week, it'll only take me 20, 22 weeks to get to know and befriend everyone. That reality of that was, didn't work.

Out like that way, but the intent was there.

Yeah. And, and that, well, that opened up some things. We tried to get the, the drink, the, well, the monthly B Corp drinks going in Sydney, but time wasn't right for that. Then I moved to Brisbane and we did something a little different.

And by that you mean the Byron.

To Bundy started as Barnes of Bundy. Yes.

Good night. Yeah. Yeah.

So tell us a little bit about that. That was with your partner in crime, Tim, Number one of purpose and B Corp.

Yeah. So he, he was one of the people that.

That I reached out to, one of the B Corps and we had a couple of zooms. And you know, he's an awesome guy. Very open and collaborative. Very much the ideal of what a B Corp is and is about. And yeah, we got on well. And when, when I decided I was going to move up here, I gave him a call and said, I'm coming up. We're going to blow this thing up.

We're going to blow the bloody doors off.

Excuse my language.

I think, I think we're pretty safe on and I think we're pretty safe on LinkedIn. We had a, we had a couple of. We, we tested last time and we seemingly. The videos haven' removed. So let's go with it.

Yeah, I'm gonna limit my expletives but that was one. Because it was a catalyst moment. So we got together here and the whole, the whole idea was that we were, we were going to run some road shows through the Northern Rivers area and, and, and do some things to help build awareness of, of the B Corp movement. Because it's the best kept secret. You would have known. It's like, yep, you haven't heard of it. I did a, I did a, a brand. A guest lecturer to brand management.

In a brand management class at a school of business in Qut here in Brisbane. And you know, a full room of, of young people learning about brand and brand management and business. And I put a B Corp logo up on the screen and said, who here knows what this is? Who's seen it? Not one hand went up. Not one.

This is, what year was this?

Last year?

Last year. Oh wow.

Last year. Like we, like this is not, this is recent. Right. So this is like I'm sort of skipping to this because it's so important in that there is not an awareness of it. So part of the role of a B Corp is to be an ambassador for B Corp so that people become aware of it anyway. That's what I feel about it. But.

The purpose of Good north was to.

Provide that space for B Corps to come together and collaborate. It originally started as that, as buying a bunny, but we realized pretty quickly that you can't market to gold medalists. You can't market, you know, sportswear to gold medalists. It doesn't work like they already know. So how do you, how do you open it up? And we did. We decided to make that it's anyone that's purpose curious is welcome because that's that journey, right? So everyone comes in at a different stage. They might not even know what purpose is, but have a feel that there's something that they're lacking in their business or their life. That if they're surrounded by that, like if they experience what I experienced in that conference in Sydney, then it'll help them accelerate on their journey. So good north is about putting on events to help people connect firstly on a deeper level, not just like I'm at a networking event, business card.

It's like how do we create that profound connection and really connect on a deeper level? What is it that we're passionate about? So we ask that question and we put it on.

The name tags is what are you passionate about? What is it that fires you up? And that's the talking point. Just get people connect on that level and then how do we foster collaboration? Because if we're all sitting there reinventing the wheel to solve the same problem, we never solve the problem.

So that's what Good north is. It's about good people getting together, purpose led and purpose curious to change the world.

Nice. So much goodness in that because you're totally right. I call it the purpose horizon. You can only see so far into purpose based on where you're currently at. But when you're sitting next to someone who is doing stuff that you've not even imagined is possible with a purpose lens that pulls everyone into a new space. How's it been keeping the Good north going under Covid restrictions?

Yeah.

We started 2020 with 17 events on the calendar. So Byron Bay, Brisbane, Gold coast and Sunshine Coast. There was one every quarter. We got the first two done and then Covid canceled everything. And that forces. We were doing in person speed networking events which was fun. So we moved that model online and opened the doors up. So we had people jumping on our speed networking for good events that before resume fatigue kind of made that like.

Yeah.

Not so you know, put some. Took the. The luster off it. But we had people tuning in from all over the world for those. So it was. It was so much fun. And we did plenty of them. Maybe 20, I don't know. So they were happening quite. Yeah.

I think I jumped in on a couple of those. Met some interesting people. Yeah.

Yeah. So now we've backed to some in person events. We've got one coming up next week in Brisbane which is not next week. The 21st is that.

I think it could be. It's not far away. It's my daughter's birthday so I should know when it is.

Yeah. So that it is like a. A guided.

Mission led collaboration. So it is. We want to help people explore their SDGs and learn how to work together to solve. Solve some problems. Come up with some cool ideas. It's an in person event in Brisbane which will be fun. So these. Yeah there's just. There's that electricity that you can't really replicate online.

I think it's that vibe that there is just something about people who are on purpose. It is almost. Well, I think it is a drug. It's the people who are fully living a life of purpose and contribution and meaning, who are even, you know, there's guys like you, Timothy o', Brien, there's a whole lot of people I know that you're so. Like, your purpose is so dialed in, or it's as dialed in as it can be for you right now, I guess, because purpose is a constant journey. But, yeah, when you meet those people, like, you can't. If only we could bottle that and distribute that globally because. What's that cheesy song? Is it Boston? More than a Feeling? It is. It is more than a feeling. You know, it's like it's. And this. This is. I think this is. Well, historically, this has been a challenge for me. When you're trying to, you know, do purpose coaching, purpose training, and explain to people what this really intangible thing is. That is kind of a feeling, but it also involves a bit of faith, a leap into the unknown. There's so, so much around. I struggled for probably three or four years to really, like, how do you communicate? And. And I. And I think you can't. Well, maybe you're gonna tell me, because you're the wordsmith, you're the expert, but I think you do need that in person connection for people to really get a sense of what they could step into on a purpose.

You can just buy the purpose.

One cup every day and you are on fire.

No, you're right. There is a contagion to the. To the energy. We say that at these events, the air is electric because it is a frequency. And when people are.

Yeah, yeah.

Free. Like, they're. They're. You know.

Yeah.

Like, I feel it with you. It's like there's a vibe and it's. It's just. It's the vibe of it. Like, Castle. It's real, though. Like, it is. It's a feeling. People come out of it electrified because we're operating at a different frequency, a higher level.

Totally agree. What's the guy's name? He's. I think it's. He's. He was a doctor. Hawkins, I think. Pretty sure. But it's not Stephen Hawkins. Have you seen. It's like the.

The.

Yeah, the energy level.

Sort of by color of energy. And it starts like, I need. I've just been immersed in the Joe Rogan podcast for the last few days, and I. I needed. Jamie. Hey, Jamie, can you bring that up? It's like, if he's available, I Don't know if you're not doing anything on Mondays or Fridays. If you could. Yeah, there's. It's, it's. It's all about the, the energy sort of level that you're operating in as a human. And at the lower levels it's kind of all about fear and shame and hate. And then at the higher levels, like the top level, which is like the purple level is sort of Buddhist monk transcendence. Probably only 0.0001% of humanity has ever actually got there. And it's like a scale of. I'll find a link and put it in the show notes and if you can put a link to the, to your Brisbane event as well.

There's got to be something in that, you know, like. Yeah, yeah, well, I think there is. Yeah.

Good things feel good.

Yeah, it's.

And it ought to. Right, so you'd like. If we get the, the reward for doing good, we'll do more of it. I think that's.

Yeah, there was a really cool study. It's just a shame that it was done in a Coca Cola office. I feel like it would have been nice if it had been done in, you know, your. Maybe. But it's a study from a few years ago in Coca Cola and I think it was in Madrid or Barcelona. And they asked people in the office to do as many pro social acts as they could or acts of kindness to their colleagues. And so there was one group that knew that this was happening? Well, yeah, there was one group that knew it was happening. Half the group were the group who were being told that they had to do it. The other half were the recipients. But then there was a third group who didn't know that this experiment was happening. And what they found was the people who did the random acts of kindness felt happier and more engaged at work. But what they didn't expect to see was that the people who received them also felt happier and more engaged. But what they also noticed was that the third group picked up on the general vibe that things were just better. And I use that as a, you know, it's a study to prove that doing good is contagious. And again, it's that kind of purpose horizon, or I sort of refer to it as pulling the thread on the sweater. When you're starting on that purpose journey and you start pulling the thread, it's like, oh, hang on a minute, suddenly there's no jumper left here and I'm quite naked and vulnerable and I should probably go and change some stuff in my Life.

Yes. Yeah. Honestly, that Sally, that's awesome. Culture is key and it's about building that culture of good. Yeah.

Yeah.

Everyone's got the potential for it. Just got to get out of. Get our own, get out of our own way there. And yeah, I mean, there's a certain level of safety in.

And fear in that. Like if we're working for the man or, you know, big business and, you know, we've got a mortgage and we've got.

These things that we challenge. We can't leave to go find a purposeful job. That's, that's okay. It's, it's. And that's even more reason why you need to be surrounded by people that are purposeful because you'll be encouraged and you'll find opportunities. It'll. You'll get that replacement. You just need to be open to it, be able to. Yeah, yeah, it's.

Well, I think you're right, you know, people.

I can't remember the name of the person who quoted this, but I'm sure someone will fact check it. We only change when we're sick and tired of being sick and tired. You know, we kind of stick in potentially. As Carl and I were talking about on the last episode, bullshit jobs. The number of people based, you know, statistically from there's like Gallup polls and there's other polls where the vast majority of people are doing a job that they dislike, where they're not engaged. And in many cases they see that the job is having a significantly negative effect on the world around them, yet they feel trapped in it. And, and I get it, because there is an economic reality in the world that we currently, currently inhabit that I've got employees maybe, or I' pay the bills, I've got a mortgage, I've got a, you know, I've got a family I need to support or I'm part of supporting the family.

Yeah. And it's hard. But I think as Colin I was saying last week, the key is just. And as you've said, you know, start where you are and, and start with what you can. But as you kind of get pulled into that, the river of purpose, I guess, and you, you know, you get taken by the flow, it becomes inevitable where you see you can get to.

Yeah, yeah, time just does fly, right. So you blink. Five years has passed. So if you got your head down working for bhp, you blink and five years later you, you still be unsatisfied. But working with bhp, not.

Yep.

Like, not trying to just stereotype that, but I was Just thinking that there was somebody that messaged me one of the days early on with Byron debandi is somebody that works at BHP is like oh for bhp. And can I come to this if you're purpose curious. Yes. It doesn't matter what your role is. You might be in the most unconscious role but you might be a conscious person that's struggling in that role to yeah, 100% come along because you're going to be surrounded by your people, your consciousness is going to be expanded. Your, you will vibe the way that you are nature naturally and meant to vibe and be a good human. Right. So it's just, yeah, I think even more so now. Just we need to help people wherever they are. And, and that's a, that's a, that's been a challenge for, that's a challenge for me last year is that I've, I've forgot that we're all on a journey and it's like I'm, I know I'm, I'm somewhere on the purpose spectrum and some people might see me further along than them and I was facilitating a speed networking event. Somebody was on there that had no idea what purpose was and I, I saw that with, I saw somebody respond to that negatively. I was like, hang on a second, what am I actually here for? Like what is the purpose of this? If it's not to warmly welcome that person at that stage, at that level of awareness and show them something they haven't seen before. Show them that, like the potential but in a nice like non confrontational kind of way, you know. So yeah, yeah, it's really stewarding.

Love it. Because it's, yeah, it's, it's really interesting. I'm a member of this group called the Global Purpose Leaders and we sort of stroke our metaphorical beards and smoke our metaphorical pipes and have wizards gowns and stuff. And we, you know, we'll have a, have a deep discussion on, you know, what is the soul? You know, we'll, we'll have a, we, I think we had like a 60 or 90 minute Zoom call with, with I don't know, maybe 15 of us all trying to work, unpack what is the soul. And you kind of, when you're at that level of trying to break down what is purpose and meaning and, and some of these like, you know, sub classifications of words and, and all the rest of it, you forget that some people have not really connected to the idea that there's more, there's more to life than just earning money. And so you do. But, but I guess as the movement gets bigger and as we kind of each of us develop and grow and, and understand more of what this thing is all about, I guess there's always, there's always someone at a different part of the sort of the conveyor belt or the, or the escalator I suppose be a better analogy because it's an upward trend in terms of consciousness and awareness. So it's, it's, it's hard. It is hard at the minute but I kind of hope that maybe this whole purpose thing gets eat the fact that you know, you, you're presenting. I do some lecturing at the local university here as well. And it's, it's real mix. Like some groups are like purpose B Corp, like whatever. I just, it's about making money. Whereas others are. Oh yeah, I've heard about B Corp. Yeah, totally get it. You know and it's like it's almost a shock. Oh okay. Like there's. Some of you actually get this stuff already. So. Yeah. I don't know. It's.

A pretty uncoordinated global movement of people generally trying to shift consciousness and awareness of doing more good. And I guess it is going to be messy. It's. It's going to be siloed to a degree. It's going to be. There's going to be some. Yeah. Missteps taken on that journey. But just keep going I suppose. Keep, keep trying to find someone to, to help you on that pathway.

Yeah, I agree.

Yeah. I was at a thing a couple of weeks back and J. Colin Gilbert was talking and yes, it was interesting to see his. He's the founder, one of the co founders of B Corp, B Lab. So he was saying I'm gonna ruin it a little bit because I'm not as articulate as he was in it.

You just need more whiskey. That seemed to be the take home from his talks.

Possibly.

Yeah. Stroke the beard. Have a whiskey.

Yeah.

This is water. This is water, not whiskey. Just saying.

Yeah, it's past midday at your time. So maybe.

In that.

The problem is that it's such a. B Corp is such a, A an exclusive thing in that you. It's so difficult to do but the. We need it to be more inclusive which is.

His imperative. 21 when he talked about that is that it's the, it's making the conversation or putting the methodology, the framework there so that any organization can adopt it and make that testimony, make that commitment without having to go to that bare all kind of rigor of the B Corp certification. So it's making that conversation happen more, which is, I guess it's the making it open, making, Making people aware of it. So yeah, it's, it is an interesting dilemma there is that we want people to be validated. We want people to be, to be, to go through that process and really. And do the work. But you also need people to understand and be accepting of it and make it easier for them to accept it. So that real challenge there, some good old juggling.

But I guess it's, you know, as we said earlier on this, this is, it's a new, It's a new concept. I guess you could argue that, you know, I don't know, however many thousands of years ago when we were sitting around as a little tribe somewhere or equally there are tribes sitting around somewhere now, undoubtedly not listening to this live stream and probably better for it. But let's not go down that rabbit hole who have that sense of connection and interdependence. You know, because we signed the term sheet of interdependence, we recognize that as a B corporation, you know, the actions that we have have actions on others and we're all connected and so on and so forth.

It's kind of like a deeply human idea, yet it seems so counterculture. It's, it's. I don't know, for me, I, I really dig on the whole, like philosophy and I guess to a degree, sociology, psychology of why we are who we are and, and how we've ended up where we are with clearly amazing things like we have, you know, a phone you put in your pocket. You can get the answer to everything that you ever wanted to know. And, you know, you take that back even 100 years and show that to a human and they'll just, just be like, you know, I'm going to the doctor this afternoon. You know, hopefully he'll be able to cure me of any ails that I have. Whereas 100 years ago he'd probably be like, sorry, mate, maybe have some whiskey and crawl into a ball and, you know, good luck. So.

Yeah, take 10 leeches and come back to me next week. Yeah, so we live, we know. And this, I guess I'm hopeful because we have so much at our disposal. You know, we've never been more connected. We've never had more knowledge. We've never had the ability to do so much. All we need to do is have a, to begin with, like a 10 tweaking mindset to make it, which, which is a mindset that we, I feel, are naturally Attuned to. It's just that it's. It's kind of been knocked out of us. Yeah. I don't know.

Yeah.

Yes.

So talk to me about your. Your personal development stuff, because you. You introduced. I. I always feel like I'm pretty on the edge of personal development stuff, but then you've introduced me to, like, three new concepts over the last six months, and just like, okay, yeah, Luke's nailing this. And one of them was the whole hopper new.

That's the one.

If you can spell it on your first go in the comments without googling it, you get a high five.

Yeah. So that was.

Yeah, that was interesting. It came to me a little unexpected. I was not really seeking religion or anything like that at the time, or I was seeking consciousness, and this thing came up. It was. I saw. I got exposed to a book by Dr. Hewlin and Joe Vitaly. So Dr. Hewlin has a equally hard to pronounce surname. E. Haki Lakula or something like that. Probably bastardize that. And I'm sorry. Dr. Hewland.

In that he.

Healed. He took a job at a crimp as a psychologist for a criminal insanity wing of a hospital hospital in a jail in Hawaii. And he cured all the inmates there without even meeting them, and they end up closing the wing. And I was fascinated by that. And he used a process called ho', oponopono, which is.

Basically addressing the divine, which to me at the time was a good way of.

Addressing source, creator, whatever you want to call it, because it didn't put a godhead on it, and it was four words. Feeling into it and dressing the divine. I'm sorry. Please forgive me. Thank you. I love you. Now, the concept there is that when you do that, there's no problem out there. It's only within. And if somebody brings a problem to you, it's just. It's addressing that. The problem is that if you ever notice when there's a problem, you're around. So the idea is that you take that problem and then you submit it to the divine and ask for forgiveness and ask for it to be transmuted into light, and then you're free. The idea is that you're either operating at a shared memory because we're all connected by the superconscious or divine inspiration and.

Because it was Hawaiian. And I thought, hey, this is cool, you know, like, I can. I can get behind this and give it a proper crack. And so I did it. I was doing this cleaning process, and I'm Walk when I'm at home, when I'm doing nothing. I'm sorry. Please forgive me. Thank you. I love you. Any problems and I was just dissolving it. And honestly, this was not too long before my purpose moments. This was kind of like a stepping stone into. On my journey of, of development. And I was starting to feel lighter and cleaner. I'd done a lot of bad things in the past. I told you I was, I ran with the wrong crowd. I was good at being bad. I'd done a lot of bad things. So this was kind of lightening my soul. Right. And it was opening me up for inspiration. So running a creative agency, get a brief and I'd be cleaning and then I'd get these like, no wings, right. Like a package delivery. All right, we can stop. Here's the answer. And it was the answer and it was the full solution. So it's package delivery. Package delivery. Package delivery. Which is great. So I was feeling lighter as a human, I was feeling.

Clearer and I was addressing myself as being a conduit for creativity. Right. So it's not really. I'm not getting these, I'm not coming up with these ideas. They're just dropping for me, which is really cool. So that's how in terms of your.

Ability to create content and stuff, you sort of feeling you had stuff was just kind of coming to you.

I. Well, for instance, a client coming that needed a name, a brand strategy, direction, and we would usually hash it out on a whiteboard and explore different ideas and. And you know, naming and branding is like, can be a long, drawn out process. Whereas if the package is delivered and it's like, this is what it looks like and this is what it is and this is how it works. And boom, done. Like it wasn't every day, but over six months or a year, I was having them like every other month and they'll complete package delivery. Right. Because I was. It's like, it's divine inspiration. Not in there.

Like in the sense that I was looking for. And what I was open for at the time was solutions there.

Yeah.

Quite fascinating. So I was feeling quite free, lighter, and I was getting my inspirations. So life was good.

Yeah, simple.

Yeah, it. It is. So that's, I guess the thing for me, you know, because in the purpose coaching that I offer, you know, forgiveness and releasing the past version or versions of you, releasing and forgiving people who maybe have set you on a path, the people you alluded to, you know, you the sort of start off or the background you came from, you know, it's like, well, it's not their fault that they've maybe treated you in that way necessarily because they did, you know, was. It's kind of like God forgive them for they knew not what they did. It's like, well, you know, anyone's parents were kind of doing the best that they had with the information that they were given with a level of consciousness they had with the skills that they were equipped with or born with at that time. And it's like. Yeah, yeah. So I think that releases. Is a really big thing. Whereas you know, the. The opposite I guess is resentment, anger, hate, stuff you all. Which perfectly leads to narcissistic wankers. Look at that. We've gone full circle. Yeah.

You said a few things there. Like forgiveness is not for the other person.

No, like forgiveness is for you.

Like you, you let it go like this. What's anger? It's the poison you swallow in the hope that you're going to let the.

Other person kill the other person. Yeah, yeah, totally. Yeah. It's like. It's like they don't know that you're angry with them. It's only in your head. It's like, it's such a. It's such a useful. Yeah, because they like totally moved on.

Yeah, yeah, yeah. Like this, this is like the. The deepest self work. Right. So you know that forgiveness is such a big thing. And I did do a lot of work on that on. On my parents. You know, we've all got mother and father issues like from. Even if they were the best, there's always that. So that work, that work is just so, so powerful. You got to work on yourself. The other, the other part of that which is so powerful is gratitude. Right. So like skimmed over those words. Quite likely, but quite lightly.

Right.

I'm sorry. Please forgive me. Like that forgiveness that let it go, you know, frozen. Let it go. You got kids. It's very wise, right? Let it go. Let it go. Lighten yourself. Right? And gratitude. Like gratitude for. And I wear these beads as a reminder. It's not even like I did a gratitude challenge last year which was like to do 90 days of public gratitude. And it was. That was pretty world changing for me in that even days that were quite meh.

The act of spending half an hour to contemplate what was it this had to be. There's always something. What was it today that worked in my favor? And just that process is a state changer. You can have a grind of a day but just be reflecting and you'll find something. But you also find that the process of looking for the good helps you feel better. So it's a massive state changer.

Totally. It's. I mean, because of the whole. I talked about this with Carl last time. It's that, you know, the proclivity to seek negativity in our minds, it's so pervasive. And then on top of that, you have, you know, pretty much a constant stream from the media of doom, gloom, and all the rest of it. It's easy to forget that, you know, if you're. If you're watching this as a live stream or a recording, you are more than likely living in a country where you should be pretty happy to be living in right now. You know, it's like you have Internet. You. You have a device which probably means your house is relatively warm and dry. You know, the list can just go on. Like, you can go somewhere and buy food right now with some form of credit facility. It's like, yeah. When you really break it down to how insane, insanely good we have it. But it's. I think it links back to the purpose of, like, we. A phrase I like to use is, we've never had it so good, yet collectively felt so bad. Like, we. We are living in a world of utter abundance, and in many cases, too much abundance. We just need to switch our kind of focus or our efforts into more meaningful pursuits. Maybe you could even, you know, go, which way does it go? In pursuit of purpose. There we go. What a crazy idea.

Yeah. But the other one I remember you talking to me about with the gratitude one was in. Instead of just being grateful for what you've got in terms of, like, intention setting and goal setting, imagine yourself feeling gratitude for the thing that you want. And I'm like, okay, Luke's done it again. Blew my mind.

Such a cool concept. Like, if there's something that you want.

That is meaningful to you, that's what those are for. Is that, like, is to, like, whenever I bump on, brush and feel them, is to, like, pick something on my vision board and big. And thank you for that. Like, thank you for my, you know, pick something. Because it happened after I changed that. Like, I've got this, like, amazing motorbike I put on my dream board. And for me, it's important. Play is important. That is my creative outlet. I wrote it on the weekend multiple times. Because, like, for me, that's freedom in it and we all need to play, right? So, like, I was like, thank you for my beautiful motorbikes. In my garage right now. And a week later it was in my garage. And it's better than the one that was on my board. And like it's been sitting, I'm saying the difference there is that it's been sitting on my wall in the same spot for six months.

Yep.

A week after that in my garage. Because it's like there's no, there's no time. Like there's only now. And you can feel like what Joe Dispenza says, the universe doesn't give you what you want, it gives you what you are. Right. So if you're grateful for this thing that you're feeling that doesn't exist yet, but you're feeling it as though it is, and you're grab, you're expressing gratitude for it, it's going to come to you quicker than if you just it's out there at a distance. Like, that'll be cool when that happens.

Super cool. But that whole, yeah, there's so much like, you know, we still don't really know how consciousness works. We, we, we are, you know, sort of smart chimpanzees that are trying to work our way around this sort of disc that's floating in the universe and doing crazy stuff. And it's really interesting with the whole. Like, I, I used to go to church at school, I sang in the choir. So I go to the, you know, even song on a Sunday evening and sing in the choir. And we'd have chapel at least once or twice a week. You know, we'd sit there and, and I think a big part of my purpose process, well, part of my kind of initial life journey was to sort of go, well, that's just all hocus pocus. And, you know, I was kind of made to go to church at school. So I'm. And I, I kind of, when I had my, I guess I kind of rallied a lot against discipline and, and structure a little bit as a bit of a sort of counter culture move to all that kind of stuff. But what I find really interesting is the more I connect to this idea of purpose and you start looking into consciousness and you, you know, you get into sort of Jungian psychology and all this kind of stuff and even, you know, where do ideas come from? Like, we don't, we don't really know where an idea comes from. So for some of the greatest artists of all time, or even contemporary artists who, you know, you'll hear, you know, particularly musicians just saying, the song just came to me or the lyrics just came to me, it's like, I don't know, there's. There's some stuff there, man, that. There's a really cool thing I've. I've discovered in this last couple of weeks called Mr. Mysterionism. So that the concept being that there's a. There's a group of philosophers who believe that we will never be able to understand the true depth of some things in the world. It'll. Things will just remain a mystery. And I kind of feel we know, need a level of mystery in our. In this rational, physical, kind of empirical world that we live in where it's. It's all like, we want to get the answers to everything. I just think it's quite cool to leave a little bit of room for mystery and not know how this stuff works. But, yeah, big questions, big answers, maybe no answers. I think that's cool. Yeah.

Like, I, I agree with the whole ideas just dropping so from the superconscious or divine inspiration, because that's how I felt about some of those solutions. Some of the bigger.

Instructions for me have been like a package delivered. Not like, here's a part of it, but complete. So I get it if, like a symphony has dropped for a conductor or, you know, that makes sense to me. The. The lyrics just dropped. Complete. Yeah. And. And I also have a bit of a belief that if an idea is meant to happen, it's going to drop for multiple people around the planet and it's the. Whoever takes the action on it.

That's a really interesting idea. Yeah. Imagine. I don't know, what's the. What's the song of the moment? Or what's one of the. Yeah, like, what's one of the biggest pieces? Like what. I mean, Leonardo da Vinci. What if 30 other people had the Molisa concept come to mind? Or, you know, was it the Vitruvian symbol? The. The man. Like, what if. What if 30 other people had come up with that drawing within the same month, but he was the first guy to write it down? And that's. I've never thought of that. You just. You blow my mind every time. I love it. That's freaky. Yeah. Like, what if, like, Beethoven's Fifth Symphony had been written 100 times by different people, but he was the one who's like, no, I'm going to actually be first. Because back then, like, right now, if 10 people wrote the same tune at the same time, we'd pretty. We'd know pretty quickly on YouTube and nine of them would be sued very quickly, probably by one of them. But 300 years ago, 400 years ago, you paint a picture.

No one else outside of your city knows that you've painted that picture.

Yeah, okay, that's correct. And we haven't even put in quantum or parallel universes on top of that one. That's like.

We'll stop that for the next session.

That's it.

But it's, I don't know, it's, it's, there's, there's certainly a lot of room for woo woo in the purpose world, but there's a part of me that's like maybe the world needs a bit more woo woo and a little less. Well, you know, performance for the third quarter is down this, this month, so you know, go sell some more widgets, team, because the world needs some more goddamn widgets right now.

Yes. Wrapped in single use plastic obviously.

Yeah, yeah, yeah. With a free pack of cigarettes. Yeah. But only to the under 16s.

Yes.

Yeah, I like that idea. We need, we need some more magic.

So if you're talking about magic, then if you, if you had a magic wand, the magic wand of sort of consciousness that you could sprinkle some magic into. What, what, what do you think would be the one thing that, that could happen to rapidly accelerate betterment on this planet?

Bring on the woo. Yeah.

Accelerate.

The old guard retiring now.

Interesting.

Yeah. I think there's a lot of limitation by governance in some of the bigger organizations. So. Yeah. That.

I don't, I think there's a lot of people feeling it but they haven't got permission or they haven't got.

Not permission but authority. So it gives those people authority and we'll see the, we'll see the change happen way quicker.

Nice. Yeah. Because I kind of reflect on the, the governance topic and in fact I'm doing a presentation or a talk on Thursday night in New Plymouth to the Institute of Directors on purpose driven business and what that looks like.

It's interesting. Yeah. Because if, if governance in the, in the current form.

Was really working, would we have as many of the challenges globally that we seem to be sitting on?

It's so. Yeah, it's interesting. Yeah.

But who has the authority to, to change them? I guess we all have to some level personal authority to go and do some stuff.

That is, that is a big, big question there.

That's a, yeah, that's a, that's something that you need the whole beard strokers to get and get on, on board because yeah, it, there's a, there was a. I remember seeing.

In the movie Ants, I'm getting a bit.

Yes.

You know, and all the. Well, the little pellets fall down and it crushes all of the. The crickets. Right. So it's like.

We, if we think of us being those little pellets, can take out the. The monsters just by sheer number if we coordinate. So, yeah, we can definitely, like, we have the power if we can unify and act. And I'm not saying, yes, let's rebel and fight the power, but, like, together we can do way more than we can alone. And whether that means as a purpose movement or changing governance.

Transfer of power to the people. Yeah.

That would be cool. But who's going to coordinate?

Well, that's the thing, isn't it? So, and then. But who gets to decide who's in charge?

You know, it's. Is it going to be just the narcissistic wankers of the purpose world of which people might include us in that? Because it's like, oh, look at you two on your LinkedIn live stream with your microphones and your videos and, you know, you know, it's like, are we them? But in a slightly different. Guys, this is like kind of how many billion people are we sitting at in the world? It's like a lot. Six, seven billion.

How do you. Or more than that is eight billion. I can't remember.

Yeah, I think it's closer to eight.

It's like, how. How would we all agree on the same color?

You know, And. And in most countries, most populations are literally divided by red or blue in terms of the democratic operating system. So I don't know.

It's.

This is the. I guess this is the. This is one of the really big questions, isn't it? Like, how do you. Sometimes you kind of think, do we just need a truly benevolent dictator? Which maybe that's going to be AI. And it just goes, yeah, look, actually, you lot have totally stuffed this up. I think it was one of the. I've listened to quite a few podcasts over the weekend, so they're kind of all blurring into one big thing. But one concept was that perhaps we've been put on this Earth by a higher being so that we ultimately create AI. And AI is actually what the world has been created for. And we are just like a tiny cog that was developed to create the AI.

That's a bit scary.

Then we get plugged in to fuel the Matrix.

And then Elon gets the.

Flood of Mars and it's all done.

Who knows, man? Who knows? This is the thing, you know, you. Nobody knows Nobody knows.

Yeah, I guess there are, there are no answers. There are just better questions. That's, I kind of feel that's where we're at right now. And for me it just, it come, it comes, it kind of comes down to the individual level. Like if we can each go on our own purpose journey, go on our own journey of awareness and consciousness and become a better human, we will demand and therefore create better organizations and systems that work for more people in a more benevolent or beneficial haha manner. That's, that's kind of my take.

But yeah, yeah, yeah. I also agree with that and.

Want to add that I think that anyone that actively seeks leadership, like, and that's their drive, shouldn't be a leader.

Was it? That's Billy Connolly's quote, isn't it? Anyone who puts themselves forward for election should automatically be discounted.

Yeah, you want to, you want to vote in the reluctant leader because they're the one that are going to act for the community. And yeah, yeah, maybe it is like we've got to get back to communities, local communities, local business, sporting and I don't know how you define local these days, but.

That would solve a lot if we were just these sort of micro communities supporting each other. Yeah, that's another big conversation too.

It is not, I think, because the word community.

I think for me anyway, historically it had a kind of, it's a very left leaning word, obviously derivative of communism, but you know, community focused, grassroots. It's, it's kind of like the old crazy lady on your street who wants to organize a neighborhood watch because actually they're just really nosy and they want to come and look around you, you know what I mean? It's like in my head I think of community, I don't think kind of sexy, exciting, groundbreaking, you know, change the world. But I think you're right. The more, the more we act and think and buy local and operating communities and it's like, it's interesting. You know, my daughter's school she goes to, just up the road, there's, there's a after school care program that people can pay for. And I was talking to one of the mums from school the other day, she was around here talking to my wife and I said, oh, it's. But isn't it crazy? Like what, what if just a group of parents got together and said we'll just look after the kids for free because 20 years ago, 30 years ago, that's just what would have happened. Yeah, it's like. So I, I do think There are community things that we could do which would help, you know, redress, you know, that's a great way to kind of go. Well, if you're, if you're a parent who's really struggling, maybe a solo parent or both parents are working, you're kind of struggling. The kid, your kid kind of has to stay after school so that you can finish your work. But then you're being economically penalized because you've got to pay for your kid to be cared. It's like, okay, well it's kind of like a, almost like a degrowth, isn't it? It's like, well, hang on, what if one, what if three of us as parents, you said, look, we're going to be on the sports field opposite the school with some rugby balls, a couple of soccer balls, some frisbees and some stuff. Kids just come and hang out.

Yeah.

That'S community. Right? Raised by the community, not.

By the individual. Yeah.

Yes. To save a lot of the environmental issues too, everyone shopped at farmers markets and stop putting fuel miles on what they're consuming. It's seasonal and local, not in plastic.

I was talking to some part of the work I do at University of Canterbury. I'm part of co teach the Creating Impact Impact led Organizations MBA class. And we have this guy Bubba Cook, who if you're watching this at any point, hey Bubba. And he works for wwf but he's also a specialist in sustainable fisheries and sort of the, the mfc Marie MSC Marine Sustainable. I can't remember what's called msc. Anyway, I'll put a link. And I watched Conspiracy the other week and I sort of emailed him, was like, oh dude, like please tell me it's not true because I watched Cowspiracy the week before and there's another one called the Milk System which actually the Milk system is by an Austrian or German guy. I think his was actually the best and probably the most accurate because I know a lot of people still go, oh Casper C Spirit. So many they just making up facts and da da, da. But Bubba was kind of like, yeah, yeah, look there's some stuff that you know, you know, could be fact checked but the essence of the story is kind of true. And I was like, well so what do we do? Do we just stop eating fish? And he's like, well that's not really a solution because there is advantages to some communities in terms of, you know, the benefit that they get from fish. But we sort of both agreed that, you know, is. Is it. Do I have the right to demand fresh avocados, bananas and kind of tuna sushi in the middle of a New Zealand winter when actually kind of all I should be eating is not that it's probably some kumara, which is I guess the most. One of the more indigenous, you know, plants that you could get here and grow easily. It's.

Yeah.

Crazy times.

Yeah, it is. And those, those documentaries can really mess with you. So.

Yeah.

I stopped eating fish again after watching that. It's like until I can, until I go fishing or. Yeah. Have a friend that is actually fishing that I can. I know that what he's pulling out or what I'm pulling out of the water.

Yeah.

Is for me and my family.

Yeah.

Yeah.

It's kind of like I was kind of the same, but it's like you're down to chickpeas.

And where have they come from? What are the carbon parts of my chickpeas? But I think that's, that's a big part of this, this broader kind of purpose journey. It's like you can you sit there where you get to a point where I don't know where to start. It's all overwhelming.

Yeah.

Whatever I do, I'm just destroying the planet. So stuff it. I'm going to stay where I am. But I think what we're both saying is no, don't do that. Just take some small steps. Yeah.

Do something. Do a little bit. Just think.

Yeah.

Pick one thing. Do it. Yeah. Yeah. Because you can, it can really mess with you. And yeah. We don't need to be angry vegans. Not that there's anything wrong with being an angry vegan if that's what you are. Yeah, it's.

I'm, I'm not. But I'm very conscious to be mostly plant based.

Yeah.

Oh man. Hey, well, we're at the hour 10 mark. Do you need to be anywhere? We should probably. Yeah. Bring this to a conclusion.

Yeah, I do need to do some things but this has been a good chat. Thank you very much for your time.

Thank you for indulging my crazy experiment.

If there's anything that you want me to add in the, in the comments, please let me know.

Yeah, I think if you put it, put a link to your. The event coming up in Bris Vegas and yeah, we'll make sure people can see what that's all about. If you, it could be your great first step, you know, go to go to the event. It will be a really good event. Yeah. Purpose curious. Go and meet some purpose fueled people and see what's going on.

Feel that vibe that we've been talking about you will is actually palpable. You come away from it going, oh no, what have I started?

Yes. Compared to most other boring networking events where it's like, why am I here? I don't even like the beer.

We have B cold beer too, so excellent.

Who's that? The four points here appearance.

It's stone and wood.

So very nice.

So we also got non alcoholic beverage as well if you're so inclined and good food as well.

Nice. But yeah, go, go check out the networking event. Drink beer, save the world. I think that's the slogan for every B Corp certified.

Or was wine or spirit producer. The more you drink, the better the world gets. Literally. Hashtag drink responsibly. Etc. Don't drink and drive. Yeah, but Luke's events, so it's all on him.

And you're welcome to come.

Yes.

We won't be streaming this one either, so it's like we'll work that out technology wise for the next ones. But this one is in person exclusive.

Nice. You do forget there's a large proportion of the world that cannot go to a live event. And getting to watch people have a live event might be quite exciting for a lot of people around the world right now. So maybe not this one. But yeah, don't discount the. The energy that you could transmit across the planet.

Yeah. We will schedule another speed networking for good event in the very near future for those of you that are tuning in from elsewhere and we want excellent meet some purposeful people. But yeah, thank you.

Cool.

Really appreciate the time and no worries, mate.

Yeah, we'll maybe do it again at some point.

Absolutely.

Cool. Cool. All right, buddy, catch you soon.

Cool. Oh, well, thank you for tuning in.

Hopefully there was some nuggets of gold in that one for you.

Just experimenting with days and times of the week. I think lunchtime New Zealand time probably is as good as any for a live stream. But let me know if you've got any feedback on the times days of the week. It's all been a bit up and down. We've had short weeks here in New Zealand, Easter and long week, short weeks. Who knows?

Next week I believe it should be Brandon Peel, who is one of my colleagues in the metaphorical strokey beardy smokey pipey wizardy gown group of the gpl, the global purpose leaders. So we'll be talking all things purpose that will probably go quite deep. I'm hoping Brandon is a smart cookie with some super, super cool ideas beyond that I've got a few other really cool people lined up for PfP TV. But yeah, if there's anyone that you specifically would like me to have a chat to who's doing some really cool purpose stuff or is involved in the B Corp movement, let me know. That's about it. Thanks for tuning in. Peace out. See you next time.

And that's a wrap. Hey, thank you so much for listening into my podcast. I hope you found it informative and inspirational. I'd love to know where you are on your purpose journey and if you have any specific questions or people you'd like me to interview to help you on that journey, please do let me know. Also, feel free to connect with me on other social media platforms. You can check out all those links in the Show Notes below. And if you want to see how I might be able to help you specifically on your purpose journey, you can go and check out my website www.growgood.co or drop me a line by email timogrogood. Co. All those links will also be in the Show Notes. I would genuinely love to hear from you. But anyway, until next time, go well and keep seeking that purpose fueled performance in your life.