#36 Better Business, Better Life - How To Be Best For The World

7 Dec 2025 · 30 min
Episode

7 Dec 2025 · 30 min

0:00

Episode #36 (recorded July 4, 2022) of the Better Business, Better Life podcast features Tim Jones (Growgood Co.), who explains B Corp certification — what it is, how the assessment works, and why businesses pursue it. Tim describes his personal journey from medical device sales through an existential shift to becoming B Corp certified (first certified 2016), outlines the assessment pillars (governance, workers, community/supply chain, environment, customers), and highlights practical benefits (market/employee advantage, access to ESG-linked finance such as ANZ’s loan to Kathmandu). He also gives practical advice on purpose alignment, outbound sales, and aiming to be “best for the world.”

Questions this episode answers

80 out of 200

Typically between 40 and 50 out of 200

No — the highest reported score is about 170 (as of the interview).

2016

Every three years (previously every two years)

Chapters

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